Stephen Waddington

NOVEMBER 19, 2017

A calendar of the key international events in public relations in 2018. It was crowdsourced as part of my public relations in 2018 project. 12 to 14 June – 10 th Annual Global Summit on Measurement , AMEC, Barcelona. 18 to 22 June – The 65 th International Festival of Creativity , Cannes. Thanks for stopping by.

Publicity 68

Publicity Conference Internal International 68

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Most common comms measurement methods. 2018 JOTW Communications Survey.

Survey 130

Survey Communications Measurement Internal 130

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. SuiteBreak.com (@SuiteBreak) August 16, 2018. SuiteBreak.com (@SuiteBreak) August 16, 2018. SuiteBreak.com (@SuiteBreak) August 16, 2018. JD Lasica (@jdlasica) August 16, 2018. measurePR. —

Tourism 45

Tourism Travel Mobile Nonprofit 45

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks.

Marketing 195

Marketing How To Measurement Advertising 195

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Date: March 21, 2018.

Conference 256

Conference Content Marketing Marketing Internal 256

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018.

Measurement 40

Measurement Nonprofit Education Social Media 40

Sword and the Script

JUNE 30, 2021

Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Another 30% measure their efforts some of the time, while 10% rarely or never make any effort to measure results. Blog: PR Measurement: A Pulse Check on How Communicators Show Value.

Survey 120

Survey Communications Ethics Measurement 120

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68

The Proactive Report

MAY 7, 2018

If you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. Analytics is very high on the list of skills valued by HR leaders, which supports the list of skills Chief Marketing officers are looking for in 2018. The Demand for Analytics.

Study 100

Study Analytics Software Data 100

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. We’re publishing our editorial calendar for 2018 early to give you plenty of time to work on it for the new year.

How To 75

How To Content Marketing Conference Analytics 75

PRSay

FEBRUARY 5, 2019

By the very nature of the PR profession, we don’t always have time to plan for everything, but we have time to build really strong ties internally so we can quickly assess what we have and figure out what to make of everything available to us. There were all kinds of opportunities SDHS had when we worked across internal boundaries.

Case Study 97

Case Study Study Guidelines Internal 97

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. AirPR was founded in 2011 and is headquartered in the San Francisco Bay Area.

Analytics 150

Analytics Data Big Data Technology 150

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

Points North Group, which measures influencer marketing, estimates that midlevel influencers—those with 50,000 to 100,000 followers—may have as a fake follower rate as high as 20%. And how does a brand afford the fees and measurement costs associated with a broad international campaign? Influence requires relevance.

Fashion 180

Fashion Instagram Measurement YouTube 180

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. ” When the business finally revealed that it was emerging as the international house of burgers, an outcry ensued from unhappy customers. How Do You Know if the Stunt Was Successful?

Measurement 149

Measurement Education Social Media Film 149

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

Stephen Waddington

OCTOBER 4, 2018

#AIinPR community The work of this small group of practitioners is slowly gathering national and international attention. Anne Gregory and Sharon O’Dea spoke at the IABC Fusion 18 Conference in Melborne in September, and I joined Measurement Days 2018 in Copenhagen. Alastair McCapra spoke at the World PR Forum in Oslo in April.

Ethics 90

Ethics Tools Groups Government 90

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Is your PR plan ready for the stretch run to the end of 2018? The PR team must continue to perform at a high level and generate measurable outcomes for the fourth quarter. Early September is an excellent time for a review to date, as part of a check-in meeting with the client (whether internal or external.) PR tips for Q4.

Retail 136

Retail Creativity Leadership Agency 136

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. Give our services a try.

Corporate 74

Corporate Communications Survey Employee 74

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. Those using the scorecard are finding some common themes: [It’s important to] think internally first. If so, do we have an internal champion to take the lead? Follow your gut.” Words must be backed by actions.

Company 187

Company Employee Internal International 187

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves! The speakers this year are hard to beat!

Conference 66

Conference Crisis Management Survey Big Data 66

Shift Communications

JANUARY 30, 2020

As the World Health Organization just declared the virus a Public Health Emergency of International Concern (PHEIC), the high-profile speculation and coverage of the virus’ evolution bring back memories of past major global health issues like the SARS outbreak in 2003 and H1N1 influenza pandemic of 2009.

Trends 127

Trends Publicity Communications Tourism 127

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Date: March 15, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. Measured on clicks, quick hits.” Send it around internally. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Less media to build relationships with and constant turnover.” Fewer journalists, more PR people. Repurpose it.

Media Relations 111

Media Relations Media Survey Pitching 111

Sword and the Script

JULY 6, 2021

Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 The press release says, “customers are finding that the native, connected features built internally rather than through third-party connections, provide a more seamless user experience than other platforms in the industry can provide.”.

Pitching 89

Pitching Report Software Survey 89

Solo PR Pro

SEPTEMBER 25, 2018

There is nothing more frustrating than having a strategy that you know works and hitting internal roadblocks that derail the program. Define success targets and measure them. Use Step 1 to define what you will measure. For example, if the goal is lead generation, you may measure lead forms, web traffic or appointments.

Content Marketing 62

Content Marketing Marketing Measurement Resources 62

The Resolution Blog

APRIL 23, 2018

Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! Was The Wall Street Journal categorised as an international title or a national newspaper? The other figure was 30 times higher!

Data 120

Data Measurement Examples Tools 120

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. I love a good idiom.

Creativity 96

Creativity Storytelling LinkedIn System 96

Stephen Waddington

MARCH 31, 2019

© Copyright law backward step for sharing economy and measurement Well intentioned EU legislation aimed at empowering content creators is likely to have unintended consequences for digital services in Europe. Qriously has previously targeted an international market for focus groups and surveys.

Survey 68

Survey Enterprise SEO Web 68

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

Communications Conversations

DECEMBER 13, 2017

Chances are, you might be thinking about a podcast for your social media program in 2018. And, make sure your internal partners and executive sponsors are on the same page. 8 – Have you thought about what your measures of success will be for your podcast? Susan Beatty helped start the Power of Possible Podcast at U.S.

Corporate 103

Corporate Banking Resources Radio 103

Critical Mention

OCTOBER 21, 2018

The only difference is that in 2018, it’s all about vying for your audience’s attention online. Include a mix of internal, external links and social sharing buttons at the bottom of the blog. Click through rate is the best way to measure how your content is resonating with your audience more than any other measurement.

SEO 74

SEO Strategy Engineering Local 74

Stephen Waddington

OCTOBER 4, 2020

He’s a moderniser with fresh thinking on governance and member engagement, and critical areas of practice including internal communications and ESG. As a Council and Finance Committee member I’ve been shocked to learn that the CIPR budget contribution to all sectoral and regional groups was less than one per cent of the £4m+ budget in 2018.

Meeting 78

Meeting Government Energy Employee 78

Stephen Waddington

OCTOBER 20, 2017

The project will support 2018 President Sarah Hall’s theme of public relations as a strategic management discipline. These include diversity, international, internal communications and teaching. It is envisaged that the book will consist of 30 to 50 essays, each of 800 to 1,200 words in length. I’ve had some great conversations.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Internal comms should be easy on the eyes.

Internal 147

Internal International Employee Mobile 147

wiredPRworks

NOVEMBER 30, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key media influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. Wondering how a document with less than 500 words can promise so much?

Writing 49

Writing How To Engineering Education 49