Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 13) Storytelling the hottest trend in PR in 2018. Read more: Breaking Down the Results from the 2018 PR Salary Survey.

Survey 104

Survey Marketing B2B Content Marketing 104

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. On Thursday, February 15, 2018, at 12:00 p.m. Q7: Talk about content creation best practices.

Twitter 157

Twitter Storytelling Community Writing 157

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Most common comms measurement methods. 2018 JOTW Communications Survey. Presentation: The 2018 JOTW Communications Survey.

Survey 130

Survey Communications Measurement Internal 130

Sword and the Script

JUNE 30, 2021

Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Another 30% measure their efforts some of the time, while 10% rarely or never make any effort to measure results. Blog: What Does “Storytelling” Mean to You?

Survey 120

Survey Communications Ethics Measurement 120

Sword and the Script

JUNE 25, 2020

Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Date: March 21, 2018. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

OCTOBER 29, 2018

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. Ty Shay, CMO of Norton LifeLock, will keynote the conference with the session “Performance Storytelling.”

Storytelling 30

Storytelling Analytics Creativity Conference 30

The Proactive Report

APRIL 2, 2018

Storytelling. The PR Measurement Course with a Custom Google Analytics Dashboard launches Wednesday, April 4, 2018. This is a core PR skill, but it’s one of the most difficult aspects for an analyst. They’re whiz-kids at the numbers, but not so good at communicating their findings. Get your name on the list.

Analytics 100

Analytics Analysis Google Storytelling 100

Onclusive

SEPTEMBER 17, 2018

Data science and digital media are transforming the way companies tell stories and how they measure success. Instead of publishing repetitive press releases and campaigns built on gut-instinct, the Growth PR era is fueled by data-driven, iterative storytelling. Click here to request an invitation to the Growth PR Conference.

Conference 30

Conference Data Storytelling Banking 30

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

Stephen Waddington

OCTOBER 3, 2019

Growth in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. within agencies, although this is down from 21% in 2018. What’s your reading on the industry’s ability to measure its success? What’s your reading on the health of the PR industry market?

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. Give our services a try.

Corporate 74

Corporate Communications Survey Employee 74

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

APRIL 7, 2015

B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Be sure to measure your content’s performance to produce more of the top performing content and less of the underperforming stuff. Native advertising spending will grow from $8 billion in 2015 to $21 billion in 2018.

B2C 120

B2C Content Marketing B2B Mobile 120

Stephen Waddington

OCTOBER 3, 2019

Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. within agencies, although this is down from 21% in 2018. What’s your reading on the industry’s ability to measure its success? Our estimated value of the total industry is $15.5

Interviews 60

Interviews Agency Industry Measurement 60

Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018.

Trends 45

Trends Google Crisis Management Data 45

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. are all important questions to pose and define to help you figure out how you’ll market to each segment of contacts in 2018. Measurable. Data analyst. Email specialist. Performance. Achievable.

Marketing 52

Marketing Technology Internal International 52

Contently - Strategy

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. If you’re looking for a reason to be optimistic about content marketing, it’s the fact that more people with the special combination of storytelling skills and business savvy like Margaret are now in charge of major marketing.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Communications Conversations

APRIL 8, 2015

The stats: * When measured against Paid Posts created by third-party advertisers, T Brand Studio-produced content was found to generate 361 percent more unique visitors and 526 percent more time spent with the post. It’s great storytelling written by professional multi-media storytellers (or, in this case, media “studios”).

Advertising 60

Advertising Advertising Trends Storytelling 60

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Contently - Strategy

SEPTEMBER 25, 2018

In a recent Wyzowl survey , 81 percent of marketers indicated they were using video in 2018, up from 63 percent last year. People have different goals and different measures of success. We talked to Byrom about working with big brands, the future of video in general, and how animation can impact marketing.

Marketing 90

Marketing Video Product Launch YouTube 90

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> That’s up from 68% in 2019 and 51% in 2018. PR measurement. That is, yes. Media relations only gets harder. Top tactics in PR and comms.

Survey 119

Survey Measurement Public Affairs Storytelling 119

PR 20/20

NOVEMBER 13, 2018

Overall, 2018 was a “down” year for trust, according to Edelman’s annual Trust Barometer. Writing for Forbes , Monaghan predicted in late 2017 that trust was at stake for every American organization and it would play a major role in 2018 PR strategies. It’s Time to Measure Your Marketing. Image credit: Adweek.

Brand 69

Brand Branding Sports Consumer 69

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. Topically, this event covers a lot of ground. Media and journalism. Professional development. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire. The Data Story on the Hottest PR Trends.

Survey 71

Survey Trends Communications Storytelling 71

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word.

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

MARCH 10, 2019

While the PR community has heard inklings of in-housing anecdotally – Richard Edelman recently cited it as a cause following disappointing earnings for the year ending 2018 – to the best of my knowledge, this is the first time we’ve seen this trend surface in a survey of the communications industry. is notoriously difficult to measure.

Survey 98

Survey Media Relations Corporate Communications 98

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. Is better data usage and insights part of your strategic objectives for 2018? Enable Data Visualization to Empower Data Storytelling. To look for one way to utilize AI in 2018, check out 5 Artificial Intelligence Tools to Plan Your Next Content Strategy.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Source: PR Measurement ). Source: Partisan Politics Complicates PR ).

Survey 176

Survey Marketing B2B Study 176

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. It’s pure storytelling. Some CEOs opt for video to control sensitive communications like a public apology. Video can demonstrate and explain.

Video 149

Video Case Study Agriculture B2B 149

Stephen Waddington

NOVEMBER 27, 2018

An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress. There’s good news in the 2018 edition for growth, investment, integration and digital but improving measurement is critical to unlocking budgets and talent. #1

Report 85

Report Analysis Financial Reputation 85

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. Further reading: Nurturing tomorrow’s leaders , Camier Communications, Isobel Camier How to build a PR measurement dashboard - Andrew Smith, director, Escherman Piotr Boiwka- Which data visualisation tool is the most worth to learn?

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

MARCH 3, 2020

b) Getting on the same page about storytelling via MuckRack and Michelle Garrett. And what are we actually talking about when we use the word ‘storytelling?’”. f) Measuring Kevin Akeroyd’s legacy at Cision via PRWeek and Sean Czarnecki. 7) Picks from the PR trades and vendor blogs. Are we throwing this term around too loosely?

Pitching 78

Pitching Instagram Survey Data 78