Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 89

Pitching Report Software Survey 89

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. 2) SocialChorus has new integrations to Microsoft for internal comms. PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists.

Pitching 78

Pitching Instagram Survey Data 78

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Media pitches and social posts require writers to pack the most punch into the lowest word count.

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ).

Media Relations 173

Media Relations Media Pitching Survey 173

Beyond PR

DECEMBER 19, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media.

How To 75

How To Content Marketing Conference Analytics 75

Waxing UnLyrical

JULY 2, 2018

Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018. Poonam Sharma (@poonam_s) June 14, 2018. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection.

Measurement 40

Measurement Nonprofit Education Social Media 40

Cision

DECEMBER 12, 2017

They are powerful, and they direct your reader to what makes your pitch stand out. Try something like: “Small Changes That Can Make Your Goal Weight a Reality in 2018.” The latter suggests an ease of use, addresses a specific yet common problem and makes it timely, all which improve the allure of your pitch. It’s critical. .

How To 279

How To Media Pitching Creativity 279

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. There’s a lot of competition and everything isn’t a pitch. Send it around internally. PR pitches reporters because they work for a publication with an audience. Your pitches will be better because you experience the thrills, let-downs, and mundane aspects of publishing.

Media Relations 113

Media Relations Media Survey Pitching 113

Bianchi Biz Blog

AUGUST 7, 2023

I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. I started professionally in 2003 as an intern at a small Birmingham, Ala. What advice do you have for PR people that want to pitch you?

Journalism 79

Journalism Meeting Newspapers Automotive 79

PR 20/20

OCTOBER 31, 2017

Is better data usage and insights part of your strategic objectives for 2018? When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. Once generated, we always review the NLG report and insert additional context as needed.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Doctor Spin

DECEMBER 4, 2023

2018, August 6). Story investigation: Before pitching a story or campaign, follow where it originates from, even if it contradicts your initial hypothesis or desired narrative. Organisations themselves could benefit from being vigilant against biases influencing various internal communications practices: Ignoring customer feedback.

Media 52

Media eBook Viral Construction 52

PRSay

OCTOBER 14, 2019

RockDove Solutions is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Whether you work for an organization or an agency, one of the most agonizing annual rituals is the pitching of a new crisis plan. When Nike launched the Colin Kaepernick campaign in 2018, it knew people would protest and burn shoes.

Crisis 87

Crisis Crisis Management Training Mobile 87

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

JUNE 4, 2019

billion in 2018, which is “represents double-digit growth from the prior year.” Social media is 2018’s biggest driver, as Burton-Taylor reports that the media intelligence industry grew mid-single-digit in 2018 if social wasn’t counted. Pitches should be personal and relevant. 2) Cision grows revenue and net income.

Software 106

Software Reddit Marketing Survey 106

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. 3) Top challenges facing reporters.

Survey 103

Survey Report Media B2B 103

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I spend a good chunk of my time on media relations and pitching. My role was focused on media pitching on these virtual classes, vs. our typical in-club offerings. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Sword and the Script

APRIL 27, 2019

A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. The industry is already geared to sex up stories to land coverage – news by definition covers anomalies – and the ante for pitching angles that are more outrageous gets higher and higher.

Survey 96

Survey Journalism Study Pitching 96

Shift Communications

SEPTEMBER 18, 2017

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. This is what my 2018 looks like: What do we see above? Amazon Re:Invent is that week, as is HPE Discover.

Analytics 132

Analytics Data-Driven PR Data Software 132

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Is your PR plan ready for the stretch run to the end of 2018? Early September is an excellent time for a review to date, as part of a check-in meeting with the client (whether internal or external.) For seasonal advice, check out these holiday pitching tips. Suddenly, it’s fall! PR tips for Q4. Dust off dormant contacts.

Retail 136

Retail Creativity Leadership Agency 136

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok.

Software 159

Software Tools Print Technology 159

Stephen Waddington

OCTOBER 20, 2017

You’ve two weeks to pitch. Ten days in and we’ve had almost 20 pitches for the CIPR’s anniversary project, covering a wide variety of topics. The project will support 2018 President Sarah Hall’s theme of public relations as a strategic management discipline. History and members are informing the CIPR’s 70th anniversary project.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Mark My Words

FEBRUARY 15, 2021

Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it. What Marcus has accomplished is a blueprint for how you can impact change,’ says Michael Yormark, president of Roc Nation Sports International. Europe felt like a natural place to expand.’.

Sports 60

Sports Government Agency Pitching 60

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. Another new PR tech player.

Software 93

Software Banking Technology Data 93

Sword and the Script

JANUARY 11, 2022

Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. Other standouts include Keyhole, Talkwalker and Brand24, which I reviewed in 2018.

Reputation 85

Reputation Technology Tools Data 85

Stephen Waddington

NOVEMBER 5, 2019

The international influencer marketing market is expected to grow from £4.5 There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the ASA and the Committees of Advertising Practice (CAP) Annual Report 2018. billion in 2019 to £18.4 That’s a growth rate of more than 30% a year.

Insurance 68

Insurance Insurance Government Advertising 68

Stephen Waddington

MAY 4, 2019

Zuckerberg’s pitch to rebuild trust between his organisation and its users is to lock down privacy. said David Weinberger, author of the Cluetrain Manifest o , speaking after receiving the CIPR’s President’s Medal in 2018. Black Lives Matter is an international movement which began within the African American community.

Privacy 72

Privacy Web Facebook Film 72

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. Top publishers they’ve written for (linked).

Company 154

Company Tools Technology Software 154

Stephen Waddington

OCTOBER 21, 2017

The CIPR is seeking submissions for a new book to be published in 2018 to celebrate its 70th anniversary. It will reinforce the CIPR’s theme for 2018 of public relations as a strategic management discipline. CIPR calls for contributions for ambitious #CIPR70 anniversary project. It’s personal. Watch this space.

Guidelines 68

Guidelines Local Twitter Community 68

Sword and the Script

AUGUST 11, 2018

He interviews Barry Nolan , the CMO at Swrve , which is a mobile marketing company, who says the fix for this is walking in sales shoes for a while: “…I think that the key imperative for a CMO in the first hundred days is to lead some of your most strategic pitches. Erik Sherman (@ErikSherman) August 6, 2018. Let me explain why.

Marketing 72

Marketing B2B Pitching Advertising 72

Stern + Associates

AUGUST 26, 2022

Award-winning social psychologist and New York University (NYU) Stern School of Business Professor Dolly Chugh (she/her, hear her name ) has the answer: let go of our internal definition of a “good person.” Her research is insightful, her knowledge is both lived and learned, and her delivery is pitch-perfect.

Leadership 62

Leadership System Tools Groups 62

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: Code of PR Ethics? ).

Survey 178

Survey Marketing B2B Study 178

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. 1) Share the news internally. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. 6) Pitch the story to an industry newsletter.

Media 102

Media B2B Groups Conference 102

Sword and the Script

DECEMBER 26, 2017

Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey. 12) “Internal communications is as important as external.”. Give our services a try.

Corporate 77

Corporate Communications Survey Employee 77

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Relevancy with link building has become increasingly important since Google’s 2018 algorithm update.

Digital PR 170

Digital PR Industry Strategy Film 170