PR 20/20

OCTOBER 31, 2017

Is better data usage and insights part of your strategic objectives for 2018? When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. cool templates for infographics, social media, etc).

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: Code of PR Ethics? ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. Another new PR tech player.

Software 94

Software Banking Technology Data 94

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Relevancy with link building has become increasingly important since Google’s 2018 algorithm update.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

SEPTEMBER 21, 2018

Visual assets like infographics are more expensive.) Once freelance contributors get to know your brand, they’ll be able to pitch directly and save you more time. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. Using too many tools. Clearly, choice is not an issue.

Content Marketing 111

Content Marketing Print Analysis Data 111

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

JUNE 4, 2019

billion in 2018, which is “represents double-digit growth from the prior year.” Social media is 2018’s biggest driver, as Burton-Taylor reports that the media intelligence industry grew mid-single-digit in 2018 if social wasn’t counted. Pitches should be personal and relevant. 2) Cision grows revenue and net income.

Software 103

Software Reddit Marketing Survey 103