Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

NOVEMBER 4, 2017

Will social media site siphon away the last remaining organic clicks? You are cordially invited to contribute a prediction to be published on this blog for 2018! You are cordially invited to contribute a prediction to be published on this blog for 2018! Got a PR, Marketing or Social Media Prediction for 2018?

Social Media 64

Social Media Marketing Media SEO 64

PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.

Internal 137

Internal International Communications Strategy 137

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus last raised $12.5 year-over-year.

Internal 147

Internal International Tools Software 147

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Inbound PR

JANUARY 1, 2019

Last week we reviewed the top posts on this blog based on views , this week I want to show you the 12 posts that defined 2018 for me. They explore Inbound PR and the book I published about it this year, internal communication, marketing, leadership and social media.

Leadership 49

Leadership Internal International Blogging 49

5W PR

SEPTEMBER 13, 2018

With over 240 participating brands , 500+ media and influencer attendees (including media from New York Times, Good Morning America and Well + Good), 500+ beauty industry buyers and 1,500+ consumers at the event, IBE 2018 showcased the latest in indie beauty innovation to a broad audience.

Trends 94

Trends Trade Shows Community Instagram 94

Reputation Us

MAY 15, 2024

Stabilizing The Workforce A stable workforce contributes to the development of trust and credibility, both internally and externally. Conversely, high turnover rates can signal instability and internal issues within a company, leading to negative perceptions among consumers and investors alike. How much does this amount to?

Reputation 78

Reputation Financial Employee Survey 78

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 133

Survey Communications Measurement Internal 133

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. JD Lasica is an author, entrepreneur, public speaker and new media pioneer. SuiteBreak.com (@SuiteBreak) August 16, 2018. Social media’s disruption and/or amplification of the industry. measurePR. —

Tourism 45

Tourism Travel Mobile Nonprofit 45

Landis PR

APRIL 29, 2024

It has held this title since 2018 in the World Happiness Report. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. The Most Popular Social Media Channels in Finland Youtube : 4.46 At the heart is trust.

Radio 64

Radio Pinterest Television Government 64

wiredPRworks

JANUARY 3, 2018

What will be hot - or not - in 2018 marketing trends? In this 2018 marketing trends webinar , you'll discover how to increase happiness, productivity, and profitability. Get ready to kick off your best year ever - 2018!! When: January 10, 2018 at noon CST. at Social Media Week Berlin.

Trends 40

Trends Insurance Insurance Marketing 40

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Date: March 21, 2018. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show.

Conference 256

Conference Content Marketing Marketing Internal 256

Beyond PR

DECEMBER 19, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. When you lay out your content for 12 months (the way you can with our 2018 content calendar template featured at the bottom of this post), you get the big picture of what’s coming your way.

How To 75

How To Content Marketing Conference eBook 75

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%

Marketing 106

Marketing Newspapers Print Local 106

Waxing UnLyrical

JULY 2, 2018

Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR. Greg Rokisky (@GregRokisky) June 14, 2018. Poonam Sharma (@poonam_s) June 14, 2018.

Measurement 40

Measurement Nonprofit Education Social Media 40

Business Wire

AUGUST 9, 2017

She sets the direction for the brand’s global media relations through the fast-paced, changing media landscape by utilizing her understanding of emerging technology and her pioneering social media presence. Serena Ehrlich’s The Messy Truth about News and PR in 2018 Vote here About the panel: Communications today is messy.

Conference 164

Conference Technology Mobile Analytics 164

MaccaPR

MARCH 30, 2017

They're all part of social media campaigns from the Mall of America and the Minnesota Super Bowl Host Committee. Erin Vande Steeg , Social Media Senior Communications Strategist for the Mall of America. Another innovative strategy that the MOA social media team undertook was combining the physical and digital worlds.

Social Media 48

Social Media Media Tourism System 48

The Proactive Report

MAY 7, 2018

If you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. Analytics is very high on the list of skills valued by HR leaders, which supports the list of skills Chief Marketing officers are looking for in 2018. The Demand for Analytics.

Study 100

Study Analytics Software Data 100

PRSay

FEBRUARY 5, 2019

By the very nature of the PR profession, we don’t always have time to plan for everything, but we have time to build really strong ties internally so we can quickly assess what we have and figure out what to make of everything available to us. There were all kinds of opportunities SDHS had when we worked across internal boundaries.

Case Study 97

Case Study Study Guidelines Internal 97

Sword and the Script

JUNE 30, 2021

“This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro.

Survey 120

Survey Communications Ethics Measurement 120

PRSay

OCTOBER 14, 2019

RockDove Solutions is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. When the threat is driven at lightning speed by social media, there is no time to read through long, complex materials. You cannot have enough social media tools, resources and training.

Crisis 85

Crisis Crisis Management Training Mobile 85

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Perhaps Luis’s avid followers can’t wait to see what the star does next? 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

PR for Anyone

FEBRUARY 14, 2024

In 2018, Rachel co-founded Oceano, an award-winning brand within the industry. From siting the vineyard to navigating social media and interstate shipping, Rachel played a pivotal role in establishing Boxwood as a thriving winery.

Study 130

Study Travel Film Industry 130

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. The result was a powerful social media response along with plenty of hype for the cars. The IHOP Name Change. Sometimes, the best PR stunts need to spark a little controversy.

Measurement 149

Measurement Education Social Media Film 149

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. Catch up time in AI.

Company 152

Company Tools Technology Software 152

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media.

Interviews 105

Interviews Ethics Government Internal 105

PRSay

OCTOBER 24, 2018

Internet communication: Instant global connections through the internet and social media are changing norms of human communication and blurring sociocultural barriers. Those viewing the May 2016 press conference were not limited to members of the media. Takashi Inoue is chairman and CEO of Inoue Public Relations Inc.

Ethics 261

Ethics Automotive Technology Conference 261

Stephen Waddington

MAY 4, 2019

CEO Mark Zuckerberg admitted in a keynote speech that it’s an area where the social media firm has a lousy reputation. If users don’t trust the social media platform to manage their data, growth and engagement will stall and ad revenue will follow. He went as far as trying to make a joke of the issue.

Privacy 72

Privacy Web Facebook Film 72

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. You can get a copy of the full report here: 2018 State of the Media.

Survey 102

Survey Report Media B2B 102

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. These results validate the importance of having a comprehensive strategy that does not rely on media relations.”.

Media Relations 173

Media Relations Media Pitching Survey 173

Stephen Waddington

OCTOBER 4, 2018

In my day job at Ketchum we routinely use tools such as Brandwatch for social media listening and insight; Traackr for identifying stakeholders; and Quid for natural language analysis. AIinPR community The work of this small group of practitioners is slowly gathering national and international attention.

Ethics 90

Ethics Tools Groups Government 90

Cision

DECEMBER 12, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. You can start with a site like HARO , which sends out several earned media opportunities each day. Try something like: “Small Changes That Can Make Your Goal Weight a Reality in 2018.”

How To 279

How To Media Pitching Creativity 279