Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Michelle Garrett , PR consultant, Garrett Public Relations.

Survey 137

Survey Communications Measurement Internal 137

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing Internal 256

Business Wire

AUGUST 9, 2017

Raschanda Hall , Business Wire’s director of global media relations, has spent 16 years as a leading part of the media relations team. Additionally, she serves as the president of the Chicago chapter of Black Public Relations Society. Which tools are worth using?

Conference 164

Conference Technology Mobile Analytics 164

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. Blog: What is PR?

Survey 121

Survey Communications Ethics Measurement 121

Landis PR

APRIL 29, 2024

It has held this title since 2018 in the World Happiness Report. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. The Most Popular Social Media Channels in Finland Youtube : 4.46 At the heart is trust.

Radio 64

Radio Pinterest Television Government 64

Cision

DECEMBER 12, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. You can start with a site like HARO , which sends out several earned media opportunities each day. What you need to be successful is a guidebook to improve your media relations efforts.

How To 279

How To Media Pitching Creativity 279

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 3) Top challenges facing reporters.

Survey 103

Survey Report Media B2B 103

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. Also see these related posts: Is Media Relations Getting Harder? Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey.

Corporate 77

Corporate Communications Survey Employee 77

Stephen Waddington

JULY 15, 2020

Social media – LinkedIn and Twitter in particular – are the most common platforms used to network professionally. Since 2018 it has fallen by 46% and now stands at £3,658, after regression analysis. Media relations has fallen to fourth place, replaced by strategic planning which has moved up two places.

Survey 159

Survey Policies Crisis Community 159

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media.

Interviews 105

Interviews Ethics Government Internal 105

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. Little known fact: You led social media management for the Business Journal during your time there. I spend a good chunk of my time on media relations and pitching. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). These (and more!)

Marketing 52

Marketing Technology Internal International 52

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Date: March 15, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

JULY 6, 2021

Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 Prior to that Meltwater acquired Linkfluence , a French company with software that uses artificial intelligence to mine social media for consumer insights for about $60 million. Meltwater acquires Owler. PR tech mentions.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. For example, the same grid lists a product as a top media database that could not make that claim in a U.S. It’s important to note this report is a snapshot in time and the rating can change.

Industry 91

Industry Media Technology Employee 91

Stephen Waddington

MAY 23, 2018

Tools were benchmarked against the GBOK framework by an international group of practitioners. The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities.

Analysis 60

Analysis Technology Tools Exercises 60

5W PR

MARCH 12, 2018

This holistic approach to combining Public Relations, Marketing and Advertising can produce the perfect combination of communications tactics that creates consistency in messaging and strongly helps to achieve brand campaign objectives and overall business goals. to write over 6,000 love letter postcards.

Video 68

Video Mobile Consumer Advertising 68

Beyond PR

DECEMBER 14, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. You can start with a site like HARO , which sends out several earned media opportunities each day. What you need to be successful is a guidebook to improve your media relations efforts.

How To 68

How To Media Pitching Creativity 68

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. The teens used their social media skills and journalistic savvy to quickly raise funds for future events, plan out media-oriented appearances and demonstrations, and offer an updated story for journalists and news crews.

Fashion 255

Fashion Reputation Social Media Brand 255

Scott Public Relations

NOVEMBER 16, 2018

But recent events are revealing that fake news can be weaponized against far more than politics—a new analysis of social media criticism of Star Wars: The Last Jedi found that more than half of negative content came from Russian troll and bot accounts on Twitter. Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

APRIL 2, 2020

It took me an hour to find information on candidates running for judicial appointments in the 2018 election. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Share your ideas here.

Insurance 71

Insurance Insurance Healthcare Technology 71

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. “I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). State of Media ). Social Media Marketing Statistics. 17) Social media spending grows. .

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> Media relations only gets harder. 75% of PR pros say media relations is getting harder. That’s up from 68% in 2019 and 51% in 2018.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Public relations statistics from 2020. Social media statistics from 2020. Media relations is ever more challenging.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 1) Share the news internally.

Media 102

Media B2B Groups Conference 102

Stephen Waddington

JULY 28, 2019

Practitioners join the profession via apprenticeships, degrees, professional qualifications, social media and marketing. Some people, like me, make the switch from journalism to public relations. It’s an issue that has been attracting heat among public relations communities on social media over the past week.

Journalism 74

Journalism Publicity Crisis Management Training 74

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Katie Zess , social media strategist, Renewal by Andersen. Amanda Gebhard , social media communications manager, Boston Scientific.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

JANUARY 11, 2022

Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. PRgloo is based out of London and bills itself as a “media relations platform.”

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. Full report: 2019 Global State of the Media Report by Cision (reg. 2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision.

Survey 96

Survey Journalism Study Pitching 96

Sword and the Script

JANUARY 15, 2019

A key factor for those procuring services is to a) ask who the work in the account and b) will spend some perusing that person’s social media posts and online writing. Someone might be strictly media relations in-house or strictly partnerships and collaborations or influencer relations.”. Too much even.

Agency 78

Agency Leadership Corporate Training 78

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 64

Marketing Pitching Corporate Tools 64