Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%

Marketing 106

Marketing Newspapers Print Local 106

Maxim Behar

JUNE 6, 2024

Last night, after watching all the "The Intern" trailers, I thought this was like Maria Bakalova's second participation in the American elections. Because not just what we read on social media and in the newspapers is called "PR." In your book "The Morning After," you talk about changes in leadership.

Film 52

Film Social Media Newspapers Course 52

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 3) Top challenges facing reporters.

Survey 103

Survey Report Media B2B 103

PRSay

FEBRUARY 5, 2019

By the very nature of the PR profession, we don’t always have time to plan for everything, but we have time to build really strong ties internally so we can quickly assess what we have and figure out what to make of everything available to us. There were all kinds of opportunities SDHS had when we worked across internal boundaries.

Case Study 98

Case Study Study Guidelines Internal 98

Stephen Waddington

OCTOBER 4, 2018

In my day job at Ketchum we routinely use tools such as Brandwatch for social media listening and insight; Traackr for identifying stakeholders; and Quid for natural language analysis. Law, ethics, professional standards, leadership and personal skills appear to be protected areas. My thanks to everyone involved in the panel.

Ethics 90

Ethics Tools Groups Government 90

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves! The speakers this year are hard to beat!

Conference 66

Conference Crisis Management Survey Big Data 66

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. Influencers and social media have cut into traditional media’s influence.” “‘Fake news’! Media does not want outside input.” Send it around internally. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey.

Media Relations 113

Media Relations Media Survey Pitching 113

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media.

Interviews 105

Interviews Ethics Government Internal 105

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners.

Government 103

Government Education Print Ethics 103

PRSay

OCTOBER 24, 2018

Internet communication: Instant global connections through the internet and social media are changing norms of human communication and blurring sociocultural barriers. Those viewing the May 2016 press conference were not limited to members of the media. Takashi Inoue is chairman and CEO of Inoue Public Relations Inc.

Ethics 264

Ethics Automotive Technology Conference 264

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). These (and more!)

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. 3) “Thought leadership can’t be outsourced. Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey. It needs to be authentic.”.

Corporate 77

Corporate Communications Survey Employee 77

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. Little known fact: You led social media management for the Business Journal during your time there. We really have an embarrassment of riches when it comes to energetic and smart people at Life Time for media.

Radio 167

Radio Journalism Interviews Energy 167

Solo PR Pro

SEPTEMBER 25, 2018

Demonstrate thought leadership. This may include the CEO, CMO, marketing team, social team, and others. There is nothing more frustrating than having a strategy that you know works and hitting internal roadblocks that derail the program. Share in the comments or on social media using #solopr. Build trust.

Content Marketing 62

Content Marketing Marketing Measurement Resources 62

wiredPRworks

APRIL 9, 2018

Register for “Ultimate Social Selling Webinar for Insurance Pros” today! . In 2018, 70% of sales professionals plan to invest more time on social selling. According to LinkedIn, top social selling leaders ?realize 78% outsell peers who don’t use social media. at Social Media Week Berlin.

Insurance 45

Insurance Insurance Financial Training 45

Stephen Waddington

NOVEMBER 5, 2019

It’s an area where the PR industry has lacked leadership and been slow to provide guidance. The international influencer marketing market is expected to grow from £4.5 The PRCA also shared the #FuturePRoof guidance with its members via social media and its website. billion in 2019 to £18.4

Insurance 68

Insurance Insurance Government Advertising 68

Solo PR Pro

SEPTEMBER 10, 2019

Despite being promoted and having a seat at the table, many women still stumble because no one gave them the leadership skills specific to them. Start with a strong internal base of positive talk and affirm the value you have and others will see that too. Share in the comments or on social media using #solopr.

Energy 47

Energy Leadership Conference Training 47

Sword and the Script

AUGUST 11, 2018

Deloitte CMO Suzanne Kounkel tells the AList that the pace of change keeps her up at night: “To adjust for these changes, CMOs need to increase communications with other members of senior leadership, including the CIO and CFO. Erik Sherman (@ErikSherman) August 6, 2018. Maybe it’s a temporary effect of getting some attention.

Marketing 72

Marketing B2B Pitching Advertising 72

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin.

Groups 55

Groups Meeting Transportation Media 55

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Social Media Week. March 1 - 3, 2020 | San Diego, CA. Advertising Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Internal comms should be easy on the eyes.

Internal 147

Internal International Employee Mobile 147

Scott Public Relations

APRIL 2, 2020

It took me an hour to find information on candidates running for judicial appointments in the 2018 election. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Share your ideas here.

Insurance 71

Insurance Insurance Healthcare Technology 71

Scott Public Relations

NOVEMBER 16, 2018

But recent events are revealing that fake news can be weaponized against far more than politics—a new analysis of social media criticism of Star Wars: The Last Jedi found that more than half of negative content came from Russian troll and bot accounts on Twitter. Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Communications Conversations

JUNE 8, 2017

Our chairman Richard Davis was instrumental in securing the bid for the 2018 Super Bowl and we are thrilled to be a part of it. I worked with the Green Bay Packers for a summer as a PR intern and had the opportunity to meet Brett. Bank Stadium February 4, 2018. Bank Stadium). It is also an opportunity for U.S.

Banking 113

Banking Sports Financial Corporate 113

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences.

Writing 198

Writing Communications Marketing B2B 198

Maxim Behar

SEPTEMBER 4, 2023

Behar, are the harshest opinions being handed out today not in the courts but on social media? Naturally, social media cannot pass opinions. A huge number of people are parading on social media. In the end social media is not to blame for whether someone did something. Remember - knowledgeable!

Social Media 52

Social Media Media Writing Web 52

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. State of Media ).

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ).

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Do you know a professional that demands more versatile writing chops?

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> Media relations only gets harder. 75% of PR pros say media relations is getting harder. That’s up from 68% in 2019 and 51% in 2018.

Survey 123

Survey Measurement Public Affairs Storytelling 123

PR 20/20

AUGUST 16, 2018

Kipp’s session focused on HubSpot’s 2018 marketing strategy, which puts customers at the center of all efforts. Marcus Sheridan ( @TheSalesLion ), Acclaimed International Keynote Speaker. “We We are all media organizations whether we like it or not.”. That is the essence of inbound leadership.”.

Conference 40

Conference Leadership Agency Community 40

PRSay

MARCH 26, 2018

In higher education, communications professionals are facing unprecedented challenges — from breaking through the cacophony of competing voices on social media to uncertain government policies, increased costs, and intensified audience and stakeholder expectations. These questions were answered by Jeanette DeDiemar, Ph.D.,

Education 75

Education Policies Government Leadership 75

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

PRSay

OCTOBER 21, 2020

26-29, PRSA will host its annual International Conference — which will be held virtually for the first time and is themed “ Strategic Communications: Navigating a World Disrupted.” Dr. Sander van der Linden , who is an associate professor of social psychology in society and the director of the Cambridge Social Decision-Making Lab in the Dept.

Viral 158

Viral Social Media Conference Education 158

Sword and the Script

JANUARY 15, 2019

Perspective: Most agencies don’t have a professional sales force, so the leadership sells the deal and then pushes the work down the pay scale for action. A key factor for those procuring services is to a) ask who the work in the account and b) will spend some perusing that person’s social media posts and online writing.

Agency 78

Agency Leadership Corporate Training 78

Sword and the Script

JANUARY 11, 2022

Underneath it all, the leadership team has to balance the blending of cultures. Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. Meltwater looks at 22 “top” social media monitoring tools including Falcon.io Merging two companies is challenging enough.

Reputation 85

Reputation Technology Tools Data 85