Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 4) Emphasis on professional journalism. Comment: Amen.

Survey 103

Survey Report Media B2B 103

Stephen Waddington

MAY 4, 2019

CEO Mark Zuckerberg admitted in a keynote speech that it’s an area where the social media firm has a lousy reputation. If users don’t trust the social media platform to manage their data, growth and engagement will stall and ad revenue will follow. He went as far as trying to make a joke of the issue.

Privacy 72

Privacy Web Facebook Film 72

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Gayle was the only sole practitioner to win awards this year.

Print 58

Print Financial Journalism Healthcare 58

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. Influencers and social media have cut into traditional media’s influence.” “‘Fake news’! Media does not want outside input.” If media relations is hard, so too is journalism and reporting. Send it around internally. Repurpose it.

Media Relations 113

Media Relations Media Survey Pitching 113

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media.

Interviews 105

Interviews Ethics Government Internal 105

Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. For years, I had people say I would never get a job teaching social media, that social media was a fad, and you can’t get tenure through teaching research.

Social Media 56

Social Media Conference Travel Internal 56

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Date: March 15, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Stephen Waddington

JANUARY 12, 2019

PR Careers: How to get a job in PR Sarah Stimson has published her annual list of intern opportunities in the top UK PR 150 agencies with support from CoverageBook. A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in the report. Let me know what you think. It’s firmly a labour of love.

Case Study 62

Case Study B2B Healthcare Energy 62

5W PR

MARCH 12, 2018

Lycored, an international wellness company at the forefront of ingredient and nutrition supplements, looked to 5W Public Relations to develop and implement a 360-degree campaign that created a conversations around ingestible skincare as an essential part of skin health in the U.S. Success in Numbers. to write over 6,000 love letter postcards.

Video 68

Video Mobile Consumer Advertising 68

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin.

Groups 55

Groups Meeting Transportation Media 55

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

JUNE 8, 2017

Our chairman Richard Davis was instrumental in securing the bid for the 2018 Super Bowl and we are thrilled to be a part of it. Our chairman Richard Davis was instrumental in securing the bid for the 2018 Super Bowl and we are thrilled to be a part of it. Bank Stadium February 4, 2018. It is also an opportunity for U.S.

Banking 113

Banking Sports Financial Corporate 113

Stephen Waddington

JULY 28, 2019

Practitioners join the profession via apprenticeships, degrees, professional qualifications, social media and marketing. Some people, like me, make the switch from journalism to public relations. It’s an issue that has been attracting heat among public relations communities on social media over the past week.

Journalism 74

Journalism Publicity Crisis Management Training 74

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

OCTOBER 24, 2017

This post was written by PR 20/20 intern Sammie Fisher ( @sammiefisher3 ). Scripps School of Journalism at Ohio University. Think of it this way: If you nail down a cost-effective prize, it will be much less than how much you would spend to boost a post on social media. Do you need more blog subscribers? Of course you do.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> Media relations only gets harder. 75% of PR pros say media relations is getting harder. That’s up from 68% in 2019 and 51% in 2018.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. The State of the Media report by Cision was released this week and provides a window into what’s on the minds of reporters. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros.

Survey 96

Survey Journalism Study Pitching 96

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. “Pay-per-click will also likely go up for social media ads.”

Privacy 124

Privacy Google Advertising Advertising 124

Sword and the Script

JANUARY 23, 2018

’ Remember when ‘social media’ came into vogue? Every marketer had to be ‘doing social media.’ Internally or externally? Or I’ll go to Marketing Land or Marketing Profs or Social Media HQ. Forbes: 5 Places Where Sales and Marketing Can Collaborate In 2018.

Marketing 71

Marketing Content Marketing Sports B2C 71

Sword and the Script

JANUARY 15, 2019

The trend to take more work in-house is quite true for creative and media buying. There several studies on it like this one from Forrester that the Wall Street Journal reported. So, you need a mix of internal and external PR help. I just can’t imagine the luxury of a P&L that affords a dedicated FTE to just media relations.

Agency 78

Agency Leadership Corporate Training 78

Sword and the Script

APRIL 13, 2019

Social media spending dropped for the first time since August 2017 from 13.8% Even so, senior marketers forecast social media spending to rise to 19.7% of the budget on social. About one-quarter or 23% of social media activity is handled by outside agencies. of the budget to 11.4%.

Study 118

Study Survey Infographics B2B 118

Buzzstream

FEBRUARY 3, 2021

Relevancy with link building has become increasingly important since Google’s 2018 algorithm update. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. When I started at Verve Search in 2018, I had never (knowingly) seen an interactive campaign page before, but was quickly familiarised with them.

Digital PR 170

Digital PR Industry Strategy Film 170

Deirdre Breakenridge

JANUARY 3, 2018

What are your goals for 2018 and what tools, skills and roadmap will get you there? The four books that made me go Hmmm and will make you do the same in 2018 are: The Opposable Mind by Roger Martin, The Agony of Decision by Hello Fred Garcia, The Power of Habit by Charles Duhigg and The Miracle Morning by Hal Elrod. A = Affirmations.

Crisis 0

Crisis Journalism Hotels Case Study 0

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Another survey of reporters by Ogilvy had similar findings: “Twitter is the social media platform that most often informs reporters’ coverage, ranked first by an average of 48% of reporters worldwide compared to 29% of those who cited Facebook or Instagram.”.

Marketing 78

Marketing Publicity Survey Study 78

PRSay

FEBRUARY 12, 2021

In 2016, he founded Craig Newmark Philanthropies, which supports organizations that advocate for trustworthy journalism, voter protection, women in technology, and military veterans and their families. In February 2019, he donated $10 million to Columbia Journalism School, to launch a new center for journalism ethics and security.

Ethics 172

Ethics Communications Nonprofit Journalism 172

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115

Doctor Spin

DECEMBER 4, 2023

Source: Digital Journalism 1 Ling, R. Confirmation Bias in the Era of Mobile News Consumption: The Social and Psychological Dimensions. Confirmation bias, amplified by social media algorithms and media logic, segregates online communities into isolated information bubbles—echo chambers. 2018, August 6).

Media 52

Media eBook Viral Construction 52

NewsWhip

FEBRUARY 26, 2021

Its cross-cultural insights are widely cited in media outlets such as The Financial Times, The Wall Street Journal, The New York Times, The Economist, Fortune, Forbes and others. That was very much a part of the rise of social media, as not just an information source, as a way of people to connect with each other.

Brand 78

Brand Branding Media Government 78