Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JULY 11, 2018

I was honoured to address the CIPR's 2018 graduation ceremony in London tonight. It was high on the agenda of this year’s BledCom , the international public relations research symposium. Brandwatch helps spot patterns in thousands of social media posts, and quickly determines their sentiment. Here's a copy of my speech.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Stephen Waddington

MAY 23, 2018

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. Tools were benchmarked against the GBOK framework by an international group of practitioners.

Analysis 60

Analysis Technology Tools Exercises 60

PR Conversations

JULY 24, 2018

When I ask my CIPR internal comms certificate groups who has a comms strategy or who has SMART objectives – why do so few hands go up? (To Initial findings (presented at the International History of Public Relations conference ) are inspiring regarding the lasting personal and professional benefits attributed to the qualification.

Publicity 46

Publicity Study Government Internal 46

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> Media relations only gets harder. 75% of PR pros say media relations is getting harder. That’s up from 68% in 2019 and 51% in 2018.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Katie Zess , social media strategist, Renewal by Andersen. Amanda Gebhard , social media communications manager, Boston Scientific.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Source: A PR View of Media Bias [Survey Data] ). Source: Code of PR Ethics? ). Are PR pros truthful?

Survey 178

Survey Marketing B2B Study 178

Contently - Strategy

APRIL 14, 2021

Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018. “Pay-per-click will also likely go up for social media ads.” In the U.S., ” Clay said.

Privacy 124

Privacy Google Advertising Advertising 124

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! Internal culture is becoming part of a brand’s identity. It could be their ending.

Privacy 82

Privacy Brand Branding YouTube 82

Sword and the Script

APRIL 27, 2019

I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. Full report: 2019 Global State of the Media Report by Cision (reg. 2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision.

Survey 96

Survey Journalism Study Pitching 96

PR Matters

JANUARY 12, 2018

Don’t Be: Inconsistent in your ethics, words and actions. each of your social media communities, internal comms, the media, customers, speeches, investor updates, website copy, etc.). Such behavior will undermine your organisation’s and stakeholders’ trust in your PR and communications.

Reputation 133

Reputation Construction Writing Communications 133

PRSay

FEBRUARY 12, 2021

“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards.

Ethics 172

Ethics Communications Nonprofit Journalism 172

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. The past two years have seen media weaponised by political discourse.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

FEBRUARY 26, 2021

That was very much a part of the rise of social media, as not just an information source, as a way of people to connect with each other. We arrived in 2018 at a very stunning finding, which is the first time that we then looked at the concerns, and rising concerns, about fake news. .” What is employer media?

Brand 78

Brand Branding Media Government 78

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164