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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. Two weeks ago office coworking company WeWork announced that, for environmental reasons, it will not serve meat inside its facilities, nor will employees be allowed to expense client dinners that include meat.

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“Stakeholder Value” Is Good PR — And Good Business

ImPRessions - Crenshaw Communications

We specialize in messaging to those very stakeholders, especially employees, partners, and customers. Nearly 200 major CEOs signed on to invest in employees and serve customers as well as deliver for shareholders. The 2018 tax cut and fat corporate profits are a factor, along with the spotlight it placed on rich CEO pay packages.

Corporate 203
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Prioritizing Mental Health: Eight Research-Backed Perspectives for a Happier, Healthier Organization

Stern + Associates

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Make It Fearless. Fostering Psychological Safety in the Workplace.

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Moving From Empty Diversity Statements to Real Action

PRSay

A 2018 Deloitte study on leaders committed to DE&I found that as fairness, respect and value increase, individual feelings of inclusion also rise by 70 percent, while team performance increases by 17 percent and team collaboration increases by 20 percent. We can help company leaders change policies and procedures to reflect DE&I.

Training 190
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14 Views on When a Company Should Speak Out About a Social Issue Today

PRSay

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities. Follow your gut.”

Company 187
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20 PR and Marketing Predictions for 2022

Sword and the Script

Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority. This was up from 50% in 2020.”.

Marketing 215
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Taking a Stance on Social Justice: Part Two

Reputation Us

We are a member-owned financial cooperative. It is our mission, and honor, to serve every member and help them fulfill their financial goals. billion, Cedar Rapids, Iowa): Our employees have a voice and decision-making mechanism for the causes our credit union supports. This is why we took a clear stance against racism.