ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Reactively, pros will have to look for a way to position execs (CISOs, CIOs, CROs, research teams) to talk about how these trends compound a much larger issue — that most organizations aren’t equipped to mitigate cyberattacks from multiple avenues at once. What should PR pros anticipate within cybersecurity landscape in the next year?

Trends 156

Trends Healthcare Government Leadership 156

Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers I’ve worked my way through the 300 page report this weekend. . #4

Report 92

Report Trends Retail Marketing 92

Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. appeared first on Cision.

Measurement 225

Measurement Tools eBook Analytics 225

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. We like Bulletin’s PR positioning, because it taps into two important trends – female empowerment and the shared workspace.

Brand 136

Brand Branding Retail Comparison 136

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) What trends did you see come out of AWNY this year? Read on for the full interview!

Advertising 89

Advertising Advertising B2B Creativity 89

5W PR

SEPTEMBER 13, 2018

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace. What key trends did you take away from this year’s show?

Trends 94

Trends Trade Shows Community Instagram 94

PRSay

JANUARY 3, 2018

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Look for these and other changes to become part of the PR and communications process during 2018 and beyond. the blink-and-you-miss-it nature of Snapchat). Wright, Ph.D.,

Publicity 167

Publicity Social Media Television Measurement 167

PR in High Definition

DECEMBER 13, 2017

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. But roll on 10 years, it’s commonplace. The neighbours were delighted. Yes please.

Trends 59

Trends How To Retail Google 59

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Transparency. Closed groups. Employee advocacy. LinkedIn images. B2B platforms.

Social Media 156

Social Media Trends Media Instagram 156

NewsWhip

JUNE 1, 2018

In our latest social media insights report, we take a look at the top trends for Father’s Day content across the web, Facebook, Pinterest, LinkedIn, and Instagram. According to the National Retail Federation, consumer spending will reach a near-record […].

Social Media 68

Social Media Pinterest Retail Media 68

5W PR

JANUARY 25, 2018

With over 4,000 companies showcasing the latest and greatest technology advances, and an additional 500+ up and coming startups hoping to inspire attendees with their showmanship, CES is THE event for discovering trends that will drive the industry forward in the year ahead. Trends to Watch in 2018. AI/Machine Learning.

Fashion 60

Fashion Technology Trends Education 60

Agility PR Solutions

AUGUST 15, 2019

In the last quarter of 2018, 26 percent of marketers sent Black Friday emails before November 19 and some started as early as November 1—representing a notable shift that indicates marketers are adjusting their holiday strategies as consumers begin their holiday shopping earlier in the season, according to new research from Yes Marketing.

Consumer 107

Consumer Marketing Strategy Trends 107

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97

Shift Communications

JANUARY 30, 2020

The parallels drawn between the Wuhan coronavirus and SARS prompted us to reflect on some significant changes since these past threats in how our society consumes and expects information. Today, these types of conversations are more accessible to a variety of consumer brands and public facing organizations. Complexity demands clarity.

Trends 127

Trends Publicity Communications Tourism 127

Agility PR Solutions

DECEMBER 17, 2018

The post Media trends—Asian Americans leading changing TV viewing habits appeared first on Agility PR Solutions.

Trends 75

Trends Television Media Consumer 75

Agility PR Solutions

JANUARY 22, 2019

As search technology has gotten more intelligent, consumer interactions with businesses are rising across the board in services like Google, Alexa, and Siri, new research from digital knowledge management firm Yext reveals. In fact, new reviews per business location were up 87 percent in 2018 over the previous year.

Trends 60

Trends Brand Branding Google 60

Agility PR Solutions

AUGUST 7, 2018

New research from financial services consultancy BAI uncovers data on trends in marketing and customer acquisition. The firm’s 2018 BAI Banking Outlook research study and recent webinar Reported results of a consumer survey seeking to understand what marketing efforts and product offerings compel them to choose a bank.

Banking 60

Banking Financial Trends Marketing 60

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. Photo credit: Pixabay.

Survey 103

Survey Marketing B2B Content Marketing 103

Agility PR Solutions

NOVEMBER 27, 2018

As consumers hunt for the best deals of the season, ICSC’s Thanksgiving Weekend Consumer Survey found […]. The post Black Friday delivers—strong results supercharge the 2018 holiday shopping season appeared first on Agility PR Solutions.

Retail 66

Retail Survey Internal International 66

Prohibition

JANUARY 24, 2020

However, here at Prohibition it is our job to stay on top of what’s new, and to make your life easier, so we’ve consulted our talented team of consultants, and come up with the absolute must-do trends of 2020. We’ve also expanded on these trends in more detail at the end of this blog post. The future is private.

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

JANUARY 24, 2020

However, here at Prohibition it is our job to stay on top of what’s new, and to make your life easier, so we’ve consulted our talented team of consultants, and come up with the absolute must-do trends of 2020. We’ve also expanded on these trends in more detail at the end of this blog post. The future is private.

Social Media 62

Social Media Trends Media Instagram 62

Agility PR Solutions

JULY 30, 2018

It’s a decidedly socially conscious and outspoken age for businesses and brands, and consumers and employees alike—especially younger sectors like millennials and Gen Zers—want companies and their CEOs to take a stand on issues that are important to them because they feel these “brand stands” have true societal purpose and impact.

Company 87

Company Employee Consumer Brand 87

Agility PR Solutions

JANUARY 17, 2019

New research from video cloud services provider Brightcove analyzes global consumer consumption preferences across generations when it comes to live and on-demand streaming video content. The post Consumer video streaming preferences—what’s working in 2019 appeared first on Agility PR Solutions.

Video 66

Video Consumer Survey Trends 66

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

Agility PR Solutions

JULY 30, 2018

Consumers surveyed […]. The post 2018 back-to-school math: Confidence + tax reform + tech = big spending appeared first on Agility PR Solutions.

Survey 60

Survey Consumer Technology Brand 60

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. Work Smarter, Not Harder.

Print 71

Print Resources Technology Interviews 71

Contently - Strategy

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse.

Ethics 73

Ethics Social Media Trends Viral 73

Communications Conversations

FEBRUARY 8, 2018

Some trends thankfully expired. The next trend to die (hopefully): Emoji marketing. In January 2018, that number had swelled to 800 million. Emoticons for brands: New trend or too spammy? What do I have to do to put an end to this trend? I’ve been talking about this a lot lately. In others, not so much.

Social Media 60

Social Media Trends LinkedIn Media 60

Agility PR Solutions

MARCH 16, 2020

According to Nielsen, adults spent an average of 11 hours a day consuming content in 2018, and trends indicate this number will only increase as time goes on. Let’s be honest: standing out is no easy feat these days. The post The art behind marketing—bringing visual campaigns to life appeared first on Agility PR Solutions.

Marketing 94

Marketing Trends Consumer Analysis 94

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Transparency. Closed groups. Employee advocacy. LinkedIn images. B2B platforms.

Social Media 61

Social Media Trends Media Instagram 61

NewsWhip

MARCH 20, 2018

Our latest report explores the trends to know. With consumers ready to celebrate spring and the St. The post Top Easter Social Media Trends for Pinterest, Facebook, & Instagram appeared first on NewsWhip. How can brands and publishers make sure that their Easter content is truly “egg-cellent”?

Pinterest 79

Pinterest Instagram Social Media Facebook 79

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Understand market tech trends. Beyond culture and language, technology trends are distinct in many APAC countries. What’s more, many Indian consumers are more comfortable reading product information in their regional language. But ignoring regional content can mean a large opportunity cost. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Beyond PR

FEBRUARY 27, 2018

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy. Everyday Consumers Have a Lot of Impact. Joe Yonan (@JoeYonan) February 20, 2018.

Consumer 65

Consumer Corporate Employee Social Media 65

PR 20/20

DECEMBER 4, 2018

Every year we read tons of articles about the up and coming trends in social media and marketing. Every year we’re reminded that if we don’t start adopting these trends now, we’re going to fall behind in the new year. The “trends” that worked so well, they’re sticking around for another year at least. Influencer Marketing.

Social Media 66

Social Media Trends Pinterest Instagram 66

5W PR

MARCH 5, 2023

Back in 2018, the beauty brand Beauty Blender decided to launch the first foundation line with 32 different skin tones. That’s how Rihanna’s brand, Fenty Beauty started providing its customers with a vast array of tones and shades and achieved success as well as a loyal consumer base.

Brand 88

Brand Branding Consumer Reputation 88

Agility PR Solutions

AUGUST 13, 2018

A new survey from Gift Card Granny analyzes B2S shopping habits for 2018, examining topics such as budget, shopping preferences, saving strategies and most popular retailers were analyzed. The post Consumers reveal back-to-school shopping preferences and saving strategies appeared first on Agility PR Solutions.

Consumer 60

Consumer Strategy Retail Survey 60

Critical Mention

OCTOBER 3, 2018

Summer has come and gone, but we had a heck of a ride with 2018’s blockbusters! According to an article in Forbes , Nielsen recently published its annual Global Corporate Sustainability Report , which says that 66% of consumers will choose to spend more money on a product from a sustainable brand. Avengers Infinity War.

Film 69

Film Airlines Corporate Strategy 69