Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018. Consumers are increasingly become savvy to – and wary of – being sold to, making content marketing all that more valuable. Voice Search / AI.

Trends 45

Trends Google Crisis Management Data 45

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

5W PR

JANUARY 8, 2019

If 2018 taught us anything, it was to toss the template. Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. Smart 2019 beauty PR campaigns will meet consumers where they are and follow them home via digital touch points.

Brand 74

Brand Branding Instagram Fashion 74

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. In 2018, Whole Foods Market launched a contest that invited customers to share social media posts of their latest food obsessions and tag #MakesMeWhole.

Social Media 52

Social Media Brand Branding Customer Service 52

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including GDPR Wars Location: Europe The brand: PathFactory Back in 2018, GDPR was everywhere. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. Meeker calls out the use of edited and curated images as a means of storytelling. I’m here for an athletics tournament.

Report 81

Report YouTube Privacy Web 81

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Graphic designer / visual storyteller. Consumers are more willing to trust peer reviews or recommendations than a company. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Communications Conversations

APRIL 8, 2015

And then, this one: * BI Intelligence and the Interactive Advertising Bureau report that native advertising will generate $21 billion in ad spending by 2018—more than four times that of 2013. It’s great storytelling written by professional multi-media storytellers (or, in this case, media “studios”).

Advertising 60

Advertising Advertising Trends Storytelling 60

Presspage

MARCH 13, 2018

“Great content is still just as important as it was before, but good storytelling is paramount,” Friedman says. PR pros can also incorporate popular subjects or trending hashtags into their writing and conversations for added relevance. This revised article has been published before on PRdaily.com on February 22, 2018.

Facebook 113

Facebook Social Media Analytics Blogging 113

The Hoffman Agency

MARCH 22, 2019

Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? Elated from the feedback and our results, we decided to take our victory a notch higher by submitting our thrilling tale to Marketing’s PR Awards 2018. By Ashleigh Chong, Senior Account Executive. It’s official — we eat a lot. The result?

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019.

Survey 119

Survey Measurement Public Affairs Storytelling 119

5W PR

NOVEMBER 23, 2021

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. “Content marketing will revolve more around individuals and storytelling components.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 According to Hotwire PR’s seventh annual Communications Trends Report , online video will continue to be a major trend in 2016. Online video marketing stats abound! hours watching videos every day on average ( eMarketer ).

Video 40

Video YouTube Web Case Study 40

Sword and the Script

DECEMBER 12, 2017

It is a window into their assessment of current trends and their aspirations. Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – 1) Pay to play gains prominence.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Reverse brands defy augmentation trends in product categories and say no (deliberately and without apology) where others say yes. If you can’t learn, you can’t thrive.

Writing 84

Writing Google Meeting Airlines 84

PRSay

FEBRUARY 4, 2021

debut in August 2018, TikTok quickly became popular with kids for the silly dances and comic facial filters seen in its short cellphone videos. Chipotle, Nike, Skittles, Pepsi and Universal Pictures are among the brands using the app to reach consumers. We embrace storytelling and silliness.”. After its U.S. operations to U.S.

Brand 178

Brand Branding Film Viral 178

Remote PR Jobs

SEPTEMBER 25, 2023

Just because PR trades in relationships and storytelling doesn’t mean that technology won’t come for us too. Only about 12% of PR tools and processes utilize AI at a significant level, according to a 2018 study by the Chartered Institute for Public Relations , the largest membership organization for PR practitioners outside of North America.

Industry 100

Industry Publicity Data Technology 100

Mindful Marketing

JULY 26, 2019

This second kind of mistaken identity will become more common if one particular promotional trend continues. based start-up of ‘engineers, storytellers, and dreamers’ who claim to specialize in artificial intelligence and robotics.” In short, consumers can be deceived.

Ethics 71

Ethics Consumer Reputation Corporate 71

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Deirdre Breakenridge

APRIL 15, 2019

We have all observed the dramatic trends in the world of publishing. There are obvious benefits to consumers in having access to real-time information from a broad set of perspectives. billion pieces of content published globally during the calendar year of 2018. A Guest Post by Sean O’Neal, President, Onclusive.

Media 268

Media Data Google Report 268

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. Also see PR and Storytelling; Off Script No.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. This trend will impact all publishers. Marketing predictions.

Marketing 168

Marketing Employee Content Marketing Training 168

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Around utilities we are consuming more information in smaller doses. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling.

Report 225

Report Media Advertising Advertising 225