10 Content Trends to Watch in 2018

The Proactive Report

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Read the full article on the 10 Trends. The post 10 Content Trends to Watch in 2018 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. Crenshaw Communications PR Fish Bowl public relations PR trends tech pr

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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Get ready for more of the same in 2018. Crenshaw Communications imPRessions public relations 2018 PR trends

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How To Master Branding in 2018

Ron Torossian

Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space. The post How To Master Branding in 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018

AirPR

It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Social amplification trends.

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3 PR Trends to Watch in 2018

The Proactive Report

Here are my picks for the top 3 PR trends in 2018. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. This could be a huge opportunity for PR Agencies in 2018.

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What Lies Ahead for Public Relations in 2018?

PRSay

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Look for these and other changes to become part of the PR and communications process during 2018 and beyond. Pulse of the Profession 2018 PR trends Social Media Trends

The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. Its trolling of the NHS was probably a tactic in support of its larger “smoke free” PR blitz launched in early 2018.

B2B PR Trends: How to Give Journalists What They Really Want

B2B PR Sense

But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists. Cision released its 2018 Global State of the Media Report and MuckRack and The Zeno Group joined forces to create their report, The State of Journalism Today.

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2018 PR Trends: Social Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed.

8 realistic social media trends for 2018

Communications Conversations

It’s 2018 trend prediction season! Yes, it’s that time of year when we see roughly 4,632 social media trend posts on the internet. That’s because they harp on trends that are painfully obvious. 2018 is the year video explodes! Trends

6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

Keep up with trends and use them to your advantage. We recently prognosticated about PR trends , and one of the most important involves visual storytelling. The post 6 Public Relations Tips For Brands In 2018 appeared first on Crenshaw Communications.

How to Succeed in Public Relations & Spark Change for 2018

B2B PR Sense

The winds of PR often change with new public relations tactics and trends that affect the industry. Recent trends, including this survey, mark this social media channel as a potential winner for both B2B and B2C brands. Successful PR does not happen by chance.

2018 PR Trends: Paid Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 3 major trends in paid media: ?. Advertising Marketing Public Relations Trends Video

Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends.

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2018 PR Trends: Search Marketing [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in search marketing: Advanced PR Practitioners Embrace AI Fully.

Retail Trends to Watch in 2018

Zignal Labs

The post Retail Trends to Watch in 2018 appeared first on Zignal Labs

PR Lessons to Learn from 2018’s Summer Blockbusters

Critical Mention

Summer has come and gone, but we had a heck of a ride with 2018’s blockbusters! The post PR Lessons to Learn from 2018’s Summer Blockbusters appeared first on Critical Mention - Media Monitoring.

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What Challenges Do Comms Professionals Face Going into 2018?

Cision

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face.

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2018 PR Trends: Earned Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 4 major trends in earned media: ?. Public Relations Trends Video

Empathy and Analytics: Communications Trends for the 2018 MLB Season

PRSay

” sequence can be viewed as a timeless cautionary tale for the importance of team-wide togetherness in baseball, 2018’s communications predicaments transcend language barrier issues and pitch selection stare-downs between pitchers and catchers.

Top Public Relations Trends in 2018: Introduction

Shift Communications

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If there’s one theme that unifies all the trends, it’s acceleration. With that, let’s look quickly at the trends we’ll be investigating in this series.

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CES 2018

5W PR

With over 4,000 companies showcasing the latest and greatest technology advances, and an additional 500+ up and coming startups hoping to inspire attendees with their showmanship, CES is THE event for discovering trends that will drive the industry forward in the year ahead.

Gigging, Measurement and Accelerated Integration: A 2018 Outlook

PRSay

If you think 2017 was a year of change in public relations, then brace yourself for 2018. I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams.

Infographic: What graphics design trends are hot in for 2018?

PR Daily

that identifies the latest trends for visual graphics. Find out just what graphics trends are coming (or coming back) this year by reading the full infographic Are your visuals current enough to hold viewers’ attention?

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Campaign Recap: Indie Beauty Expo 2018

5W PR

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace.

5 PR-Friendly Brands For 2018

ImPRessions - Crenshaw Communications

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. There are lessons to be learned from each as new brands come on the scene in 2018.

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New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey

Sword and the Script

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. The Data Story on the Hottest PR Trends.

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2018 PR Trends: Owned Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in owned media: PR Professionals Blindsided by Rich Media.

Embrace these 2018 trends in health care marketing

PR Daily

Health care marketing in 2018 is as complicated as ever—if not more so. As you plan your marketing efforts for the year, be prepared to adapt along with these trends: Video. Communicators, how do these trends resonate with you and your health care professionals?

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4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

or read on as we highlight four trending tactics PEG presented during the HUG event that marketers should incorporate into their 2019 video marketing strategy. It’s that time of year again.

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4 SEO trends communicators should track

PR Daily

Here are four search engine optimization trends to embrace: 1. Gary Illyes , Webmaster Trends Analyst at Google, October 2016. 30 percent of all internet users will employ ad blockers by 2018. What SEO trends are you watching, PR Daily.

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4 Key PR Trends to Watch in 2018

PR News

The post 4 Key PR Trends to Watch in 2018 appeared first on PR News Blog. I haven’t heard Christmas tunes in the shops of New York yet, but any minute they’ll be cranking them out.

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

CEO activism in 2018: Americans think CEOs must speak out to defend company values

Agility PR Solutions

The post CEO activism in 2018: Americans think CEOs must speak out to defend company values appeared first on Agility PR Solutions. Public Relations trends

PR power tools: 2018’s most useful free SEO gear

Agility PR Solutions

The post PR power tools: 2018’s most useful free SEO gear appeared first on Agility PR Solutions. Analysis Public Relations trendsIt’s hard to attract visitors to your website without using the right online marketing strategies.

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Why voice search is set to take over the world in 2018

Agility PR Solutions

Ok Google, tell me why voice search is becoming so popular in 2018. The post Why voice search is set to take over the world in 2018 appeared first on Agility PR Solutions. Analysis Public Relations trends

Four trends impacting market research by 2030

Agility PR Solutions

New research from global market research company Euromonitor International identifies the four key global trends impacting market research through 2030. The post Four trends impacting market research by 2030 appeared first on Agility PR Solutions.

Media trends—which newspapers do readers trust most?

Agility PR Solutions

The post Media trends—which newspapers do readers trust most? A new study measuring “trust” among readers of their newspapers-of-choice from Brand Keys found The New York Times and The Wall Street Journal #1 among fifteen papers examined in this wave of research.

The Top 3 Branding Resolutions Your Business Needs to Make for 2018

Cision

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. Resolve to bring on the right team members who will positively contribute to your brand in 2018 by recruiting the talent whose values fall in line with your own.

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13 media, marketing and PR insights from Mary Meeker’s Internet Trends 2018 report

Stephen Waddington

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers I’ve worked my way through the 300 page report this weekend. It plans to hire 10,000 moderators in 2018. Meanwhile Facebook removed 518 million fake accounts in Q1 2018, and 21 million pieces of lewd content.

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5 Trending Rumors About B2B Lead Generation That Need to Die

B2B PR Sense

Lead generation is one of the top struggles for nearly every B2B company. In an ideal world, you'd retain clients with bottomless pockets for an eternity and you wouldn't have to hit the pavement looking for new leads. However, we all know that's not the reality in which we all live.

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AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

AirPR

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly.