10 Content Trends to Watch in 2018

The Proactive Report

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Read the full article on the 10 Trends. The post 10 Content Trends to Watch in 2018 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Get ready for more of the same in 2018. Crenshaw Communications imPRessions public relations 2018 PR trends

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How To Master Branding in 2018

Ron Torossian

Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space. The post How To Master Branding in 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. Its trolling of the NHS was probably a tactic in support of its larger “smoke free” PR blitz launched in early 2018.

Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018

AirPR

It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Social amplification trends.

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2018 PR Trends: Social Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed.

Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends.

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2018 PR Trends: Paid Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 3 major trends in paid media: ?. Advertising Marketing Public Relations Trends Video

Gigging, Measurement and Accelerated Integration: A 2018 Outlook

PRSay

If you think 2017 was a year of change in public relations, then brace yourself for 2018. I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams.

What Challenges Do Comms Professionals Face Going into 2018?

Cision

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face.

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Empathy and Analytics: Communications Trends for the 2018 MLB Season

PRSay

” sequence can be viewed as a timeless cautionary tale for the importance of team-wide togetherness in baseball, 2018’s communications predicaments transcend language barrier issues and pitch selection stare-downs between pitchers and catchers.

2018 PR Trends: Search Marketing [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in search marketing: Advanced PR Practitioners Embrace AI Fully.

13 media, marketing and PR insights from Mary Meeker’s Internet Trends 2018 report

Stephen Waddington

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers I’ve worked my way through the 300 page report this weekend. It plans to hire 10,000 moderators in 2018. Meanwhile Facebook removed 518 million fake accounts in Q1 2018, and 21 million pieces of lewd content.

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Infographic: What graphics design trends are hot in for 2018?

PR Daily

that identifies the latest trends for visual graphics. Find out just what graphics trends are coming (or coming back) this year by reading the full infographic Are your visuals current enough to hold viewers’ attention?

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2018 PR Trends: Earned Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 4 major trends in earned media: ?. Public Relations Trends Video

CES 2018

5W PR

With over 4,000 companies showcasing the latest and greatest technology advances, and an additional 500+ up and coming startups hoping to inspire attendees with their showmanship, CES is THE event for discovering trends that will drive the industry forward in the year ahead.

5 PR-Friendly Brands For 2018

ImPRessions - Crenshaw Communications

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. There are lessons to be learned from each as new brands come on the scene in 2018.

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CEO activism in 2018: Americans think CEOs must speak out to defend company values

Agility PR Solutions

The post CEO activism in 2018: Americans think CEOs must speak out to defend company values appeared first on Agility PR Solutions. Public Relations trends

Top Public Relations Trends in 2018: Introduction

Shift Communications

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If there’s one theme that unifies all the trends, it’s acceleration. With that, let’s look quickly at the trends we’ll be investigating in this series.

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New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey

Sword and the Script

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. The Data Story on the Hottest PR Trends.

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7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”.

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8 realistic social media trends for 2018

Communications Conversations

It’s 2018 trend prediction season! Yes, it’s that time of year when we see roughly 4,632 social media trend posts on the internet. That’s because they harp on trends that are painfully obvious. 2018 is the year video explodes! Trends

Why voice search is set to take over the world in 2018

Agility PR Solutions

Ok Google, tell me why voice search is becoming so popular in 2018. The post Why voice search is set to take over the world in 2018 appeared first on Agility PR Solutions. Analysis Public Relations trends

Public relations in 2018

Stephen Waddington

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts. The conversation around ethics will inevitably get louder in 2018. The application of data in public relations isn’t a new trend.

2018 PR Trends: Owned Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in owned media: PR Professionals Blindsided by Rich Media.

Financial services marketing trends—how do banks acquire customers today?

Agility PR Solutions

New research from financial services consultancy BAI uncovers data on trends in marketing and customer acquisition. The post Financial services marketing trends—how do banks acquire customers today?

Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

2018 back-to-school math: Confidence + tax reform + tech = big spending

Agility PR Solutions

The post 2018 back-to-school math: Confidence + tax reform + tech = big spending appeared first on Agility PR Solutions. Public Relations trends

Embrace these 2018 trends in health care marketing

PR Daily

Health care marketing in 2018 is as complicated as ever—if not more so. As you plan your marketing efforts for the year, be prepared to adapt along with these trends: Video. Communicators, how do these trends resonate with you and your health care professionals?

Retail Trends to Watch in 2018

Zignal Labs

The post Retail Trends to Watch in 2018 appeared first on Zignal Labs

The Top 3 Branding Resolutions Your Business Needs to Make for 2018

Cision

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. Resolve to bring on the right team members who will positively contribute to your brand in 2018 by recruiting the talent whose values fall in line with your own.

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AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

AirPR

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly.

4 Key PR Trends to Watch in 2018

PR News

The post 4 Key PR Trends to Watch in 2018 appeared first on PR News Blog. I haven’t heard Christmas tunes in the shops of New York yet, but any minute they’ll be cranking them out.

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5 marketing megatrends for 2018

PR Daily

The folks at MDG Advertising have published an infographic that touts five emerging marketing trends, which should offer some clarity for what savvy professionals should prioritize in 2018.

Surveying the Past, Present and Future of PR

PRSay

Yet as we look at 2018 — and the years to come — there is much that remains to be done. Pulse of the Profession 2018 industry trends leadership PR trends

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Career Development Tips for the 2018 Professional

Waxing UnLyrical

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. As technology trends continue to advance, there is a misconception that robots and artificial intelligence will eliminate all work positions in the next 20 years.

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Infographic: Video marketing trends to watch

PR Daily

Is video a big part of your content strategy for 2018? As more companies develop video teams and offerings, several important trends have separated effective campaigns from futile exercises.

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Strengthen your video storytelling by following these trends

PR Daily

Here are five powerful storytelling trends to pay attention to if you want to strengthen your video prowess: 1. It’s never been more imperative for PR pros to effectively tell clients’ stories with video.

These are the top influencers on Instagram in 2018

NewsWhip

We take a look at influencer trends on Instagram. The post These are the top influencers on Instagram in 2018 appeared first on NewsWhip. With peer-to-peer sharing emphasized more and more on social, how can brands best reach their target audiences?

Infographic: Current presentation design trends and tactics

PR Daily

Presenting with aplomb puts you in prime position to take the workplace cake. Words, delivery, confidence and body language are just part of the presentation puzzle, however. Slick slide-deck design can boost your authority, elevate your workplace status and make you a sought-after speaker.

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