10 Content Trends to Watch in 2018

The Proactive Report

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Read the full article on the 10 Trends. The post 10 Content Trends to Watch in 2018 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Get ready for more of the same in 2018. Crenshaw Communications imPRessions public relations 2018 PR trends

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Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018


It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Social amplification trends.

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How To Master Branding in 2018

Ron Torossian

Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space. The post How To Master Branding in 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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2018 PR Trends: Social Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed.

2018 PR Trends: Search Marketing [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in search marketing: Advanced PR Practitioners Embrace AI Fully.

Infographic: What graphics design trends are hot in for 2018?

PR Daily

that identifies the latest trends for visual graphics. Find out just what graphics trends are coming (or coming back) this year by reading the full infographic Are your visuals current enough to hold viewers’ attention?

8 realistic social media trends for 2018

Communications Conversations

It’s 2018 trend prediction season! Yes, it’s that time of year when we see roughly 4,632 social media trend posts on the internet. That’s because they harp on trends that are painfully obvious. 2018 is the year video explodes! Trends

2018 PR Trends: Earned Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 4 major trends in earned media: ?. Public Relations Trends Video

3 PR Trends to Watch in 2018

The Proactive Report

Here are my picks for the top 3 PR trends in 2018. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. This could be a huge opportunity for PR Agencies in 2018.

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What Challenges Do Comms Professionals Face Going into 2018?


With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face.

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The social media trends of 2018-19 (presentation)

Norton's Notes

I have been pretty busy during these last few months speaking at various social media conferences and events discussing a lot of different topics but the big one has been the latest social trends. Twitter – is it still relevant in 2018?

Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends.

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5 PR-Friendly Brands For 2018

ImPRessions - Crenshaw Communications

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. There are lessons to be learned from each as new brands come on the scene in 2018.

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Top Public Relations Trends in 2018: Introduction

Shift Communications

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If there’s one theme that unifies all the trends, it’s acceleration. With that, let’s look quickly at the trends we’ll be investigating in this series.

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2018 PR Trends: Owned Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in owned media: PR Professionals Blindsided by Rich Media.

Empathy and Analytics: Communications Trends for the 2018 MLB Season


” sequence can be viewed as a timeless cautionary tale for the importance of team-wide togetherness in baseball, 2018’s communications predicaments transcend language barrier issues and pitch selection stare-downs between pitchers and catchers.

Gigging, Measurement and Accelerated Integration: A 2018 Outlook


If you think 2017 was a year of change in public relations, then brace yourself for 2018. I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams.

Embrace these 2018 trends in health care marketing

PR Daily

Health care marketing in 2018 is as complicated as ever—if not more so. As you plan your marketing efforts for the year, be prepared to adapt along with these trends: Video. Communicators, how do these trends resonate with you and your health care professionals?

5 marketing megatrends for 2018

PR Daily

The folks at MDG Advertising have published an infographic that touts five emerging marketing trends, which should offer some clarity for what savvy professionals should prioritize in 2018.

Infographic: Video marketing trends to watch

PR Daily

Is video a big part of your content strategy for 2018? As more companies develop video teams and offerings, several important trends have separated effective campaigns from futile exercises.

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CES 2018


With over 4,000 companies showcasing the latest and greatest technology advances, and an additional 500+ up and coming startups hoping to inspire attendees with their showmanship, CES is THE event for discovering trends that will drive the industry forward in the year ahead.

The Top 3 Branding Resolutions Your Business Needs to Make for 2018


If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. Resolve to bring on the right team members who will positively contribute to your brand in 2018 by recruiting the talent whose values fall in line with your own.

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New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey

Sword and the Script

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. The Data Story on the Hottest PR Trends.

AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018


With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly.

These are the top influencers on Instagram in 2018


We take a look at influencer trends on Instagram. The post These are the top influencers on Instagram in 2018 appeared first on NewsWhip. With peer-to-peer sharing emphasized more and more on social, how can brands best reach their target audiences?

B2B PR Trends: How to Give Journalists What They Really Want

B2B PR Sense

But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists. Cision released its 2018 Global State of the Media Report and MuckRack and The Zeno Group joined forces to create their report, The State of Journalism Today.

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PepsiCo faces backlash after ‘Lady Doritos’ trends

PR Daily

The term “Lady Doritos” trended throughout Monday on Twitter, making it to the second-most popular among U.S. Justine Raymond (@jmarieray) February 5, 2018. Tiffany Midge (@TiffanyMidge) February 5, 2018. ariel (@arielgitlin) February 5, 2018.

4 Key PR Trends to Watch in 2018

PR News

The post 4 Key PR Trends to Watch in 2018 appeared first on PR News Blog. I haven’t heard Christmas tunes in the shops of New York yet, but any minute they’ll be cranking them out.

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Infographic: 6 trends shaping the digital advertising industry

PR Daily

dives into the trends that will drive the coming year in digital advertising and where your marketing team should be investing its time and money. See the full infographic below to discover the digital advertising trends your organization should watch

Public relations in 2018

Stephen Waddington

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts. The conversation around ethics will inevitably get louder in 2018. The application of data in public relations isn’t a new trend.

4 trends that prove content marketing is on the rise

PR Daily

You’ve probably come across the same marketing trends, posts and research studies that everyone else has. These are all important trends to keep on your radar, and it’d be a good idea for all of us to watch them closely as they evolve and continue testing them out ourselves.

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

2018 Predictions: Consumer PR Edition

Shift Communications

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. The keys to creating such power-filled moments in 2018 will be authenticity and action.

Infographic: What trends spell success for email marketing?

PR Daily

from Movable Ink shares trends that will help you create a customer-centered email campaign that earns increased engagement. See the full infographic below to discover the trends that will help email marketers create a more personalized experience for consumers—and boost their bottom line

Retail Trends to Watch in 2018

Zignal Labs

The post Retail Trends to Watch in 2018 appeared first on Zignal Labs

Facebook executives silent as #DeleteFacebook trends

PR Daily

The crisis has deepened, with the hashtag #DeleteFacebook, reminiscent of the backlash to Uber , trending on Twitter. chachina) March 21, 2018. reggie watts (@reggiewatts) March 21, 2018. GarinCFC1905) March 20, 2018. Brian Acton (@brianacton) March 20, 2018.

9 prevailing email marketing trends

PR Daily

Here are the dominant and emerging trends that will define how we use email in coming years: 1. It’s impossible to predict what lies ahead in 2018, but you’ll never go wrong by providing substantive, meaningful value for your audience.

Surveying the Past, Present and Future of PR


Yet as we look at 2018 — and the years to come — there is much that remains to be done. Pulse of the Profession 2018 industry trends leadership PR trends

Top Easter Social Media Trends for Pinterest, Facebook, & Instagram


Our latest report explores the trends to know. The post Top Easter Social Media Trends for Pinterest, Facebook, & Instagram appeared first on NewsWhip. Brands Communications & PR Social Media Easter 2018 social media easter reportHow can brands and publishers make sure that their Easter content is truly “egg-cellent”? With consumers ready to celebrate spring and the St. Patrick’s Day revelries over, Easter is the next big holiday for social media.