What Challenges Do Comms Professionals Face Going into 2018?


With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face.

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What Lies Ahead for Public Relations in 2018?


In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Look for these and other changes to become part of the PR and communications process during 2018 and beyond. Pulse of the Profession 2018 PR trends Social Media Trends

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Trending Sources

Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Get ready for more of the same in 2018. Crenshaw Communications imPRessions public relations 2018 PR trends

Top 10 Marketing & Communications Posts of 2017


Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure. 2018 Content Calendar + Template (Why You Need One And How to Use it). At late entry this year, our 2018 content calendar earned a ton of pageviews in December.

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6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

Keep up with trends and use them to your advantage. We recently prognosticated about PR trends , and one of the most important involves visual storytelling. The post 6 Public Relations Tips For Brands In 2018 appeared first on Crenshaw Communications.

Top Public Relations Trends in 2018: Introduction

Shift Communications

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If there’s one theme that unifies all the trends, it’s acceleration. With that, let’s look quickly at the trends we’ll be investigating in this series.

Are CEOs Ready To Embrace Social Activism?

ImPRessions - Crenshaw Communications

But if you haven’t noticed the trend, you haven’t been paying attention. For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls.

The Top 3 Branding Resolutions Your Business Needs to Make for 2018


If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. Resolve to bring on the right team members who will positively contribute to your brand in 2018 by recruiting the talent whose values fall in line with your own.

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Public relations in 2018

Stephen Waddington

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts. The conversation around ethics will inevitably get louder in 2018. The application of data in public relations isn’t a new trend.

4 Key PR Trends to Watch in 2018

PR News

The post 4 Key PR Trends to Watch in 2018 appeared first on PR News Blog. I haven’t heard Christmas tunes in the shops of New York yet, but any minute they’ll be cranking them out.

8 signs you’re a PR pro

PR Daily

You’re constantly checking the news and staying up to date on current trends. PR pros must stay updated on news and trends, especially as it pertains to your industry, organization or client.

What lessons should PR pros take away from 2017?

PR Daily

With extensive writing and interviewing skills, many in PR are uniquely positioned to take advantage of this trend. Trends picking up steam include user-generated video, which can be a cost-effective way to tell a brand’s story through the eyes of its fans.

Episode 13 | CPG Trends You Need to Know to Get Ahead in 2018

Axia PR

Episode 13 | CPG Trends You Need to Know to Get Ahead in 2018. The short answer: Because this is CPG, where the C stands for consumer, and consumer trends dictate everything. But distinguishing between a true trend and a passing fad isn’t always easy.

6 ways to get your guest post published

PR Daily

An impactful event or trend that readers may not be aware of. Among the many tactics employed by PR practitioners—press releases, press conferences, media pitches, etc.—perhaps perhaps the most underutilized is guest articles.

5 PR-Friendly Brands For 2018

ImPRessions - Crenshaw Communications

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. There are lessons to be learned from each as new brands come on the scene in 2018.

Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018


It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Social amplification trends.

Insider secrets for making the most of social media

PR Daily

Check out these four simple strategies to boost productivity and ensure you’re making the best use of your time on social media in 2018: 1. As a social media manager, it’s important to stay on top of the latest news, trends and algorithms to ensure that you’re an expert in the industry.

The Best PR & Content Marketing Conferences to Attend in 2018


The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Date: March 15, 2018. Dates: March 20-22, 2018.

9 Predictions for 2018

HMA Public Relations

Today I sit down with Bill D’Alessandro to make some predictions for 2018. We make some bold eCommerce predictions about: What retail companies will go bankrupt in 2018. What’s your first prediction for 2018? So your next prediction, prediction number two for 2018.

3 PR Trends that Will Help You Win in 2018

Stern + Associates

The post 3 PR Trends that Will Help You Win in 2018 appeared first on Stern Strategy Group. How long have you worked in public relations? Think about how different your job was two years ago, five years ago, or in my case, 14 years ago. So much. Brand Strategy Brand Reputation communications strategy PR Planning Video Content Marketing

Does Blockchain Really Have Marketing Potential? [UML]

Sword and the Script

20 Insightful PR and Marketing Predictions for 2018. The Mary Meeker Internet Trends Report showed us that “internet advertising is a $73B market in the US with double-digit growth” but most of that money goes to just two companies: “Google and Facebook command a majority of market share.”.

20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

It is a window into their assessment of current trends and their aspirations. Here we go…20 insightful PR and marketing predictions for 2018 follows below. In 2018 it will become even more about the customer experience. How do I re-deploy it to 2018’s subscribed audience?

4 skills and trends PR pros should learn more about in 2018

PR Daily

While we’re busy decking the halls and attending our umpteenth holiday party, it’s easy to forget that we should make time to consider what we’ve learned in 2017—and what we want to focus on learning more about in 2018. Here are four skills and trends for PR pros to pay attention to in 2018: 1. And, don’t forget that Ragan Communications offers resources to learn more about wide range of PR trends and skills with yearly events and through Ragan Training.

Words That Will Drive PR Interest

ImPRessions - Crenshaw Communications

A great example of a smart use of a trending word includes t-shirt companies that jumped all over the curious Presidential mistyped tweet – “covfefe.” In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design.

What to monitor on social media in 2018

PR Daily

It is almost 2018. What should we expect from social media in 2018? Based on usage, Filmora put together a list of trends that will help you plan for 2018. The key social media trends for 2018 are the following: 1.

11 writing mistakes that can tank your online content

PR Daily

Data can help your audience see how important a certain trend, product or solution is. Everyone makes mistakes, but some can quickly kill your writing efforts.

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

Our Ultimate List of the Best PR Tools for 2018. The Top 8 PR Trends That Will Empower Your Business. A solid PR campaign has the power to bolster your brand.

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Earned Media Poised for New Prominence in 2018 [UML]

Sword and the Script

Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018. With the trend towards blended media, the debate is likely to emphasize the inability to distinguish between earned and paid media.

8 realistic social media trends for 2018

Communications Conversations

It’s 2018 trend prediction season! Yes, it’s that time of year when we see roughly 4,632 social media trend posts on the internet. That’s because they harp on trends that are painfully obvious. 2018 is the year video explodes! Trends

2018 PR Trends: Social Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed.

2018 PR Trends: Search Marketing [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in search marketing: Advanced PR Practitioners Embrace AI Fully.

2018 PR Trends: Owned Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in owned media: PR Professionals Blindsided by Rich Media.

2018 Predictions: Consumer PR Edition

Shift Communications

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. The keys to creating such power-filled moments in 2018 will be authenticity and action.

2018 Social PR Book of the Year: Marketing New Realities

Social PR Chat

Skip over the topic of VR/AR and Mixed Reality (MR) and prepare to be less relevant in the 2018 public relations, branding, social media marketing world. Digital Detox Secrets (coming 2018). Self-Publishing Book Tips, Trends, and #SocialPRSecrets.

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How to tailor your videos for different social media platforms

PR Daily

Video is far more than just the latest social media buzz or digital trend. It’s fast replacing written and other static content , as the most dominant form of digital communication.

A communicator’s guide to perfect blog posts

PR Daily

For PR and marketing pros looking to shape their strategies for 2018, an infographic from Red Website Design highlighting blogging trends and developments can help you hone your efforts. With over 1.5 billion blogs on the internet, these content portals rule the (online) world.

8 content strategy trends for better SEO and distribution

PR Daily

Move over, paid advertising—2018 is all about engaging content, customer experiences and savvy search engine optimization. Reboot Online recently compiled data from Hubspot’s State of Inbound Report , listing marketers’ top priorities for 2018.

Goals and principles for a more audience-focused 2018

PR Daily

You’re back from the holiday break, refreshed and recharged, and ready to tackle the plan for 2018. With that in mind, there’s only one New Year’s resolution you should make for 2018: I will respect and value the time and attention I get from my audiences.

AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018


With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly.

Use these video tactics to market your health insurance offerings

PR Daily

Although many health care marketers are already onboard with this powerful marketing trend, others are still hesitating—and missing out on opportunities to reach prospects and engage members. By 2019, 80 percent of all Internet traffic will be devoted to video.