Agility PR Solutions

SEPTEMBER 18, 2018

Consumers worldwide continue to demand innovation, but now, in response to increasing technology-based fears, they’re attaching strong new stipulations to these expectations—chief among them the requirement that brands use technology ethically and responsibly, reveals a new Brands in Motion 2018 global study from WE Communications. “We

Ethics 142

Ethics Consumer Brand Branding 142

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. These include moves to integrate the technology into vehicles, with BMW and Ford , opting to add Alexa, for example. Tapping into the zeitgeist much?

Brand 136

Brand Branding Retail Comparison 136

Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. The post What Challenges Do Comms Professionals Face Going into 2018? But along with those plans are some obstacles to overcome. Again, we have the issue of lack of appropriate measurement tools.

Measurement 225

Measurement Tools eBook Analytics 225

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97

5W PR

JANUARY 25, 2018

This year more than 180,000 technology enthusiasts from across the world transcended on Las Vegas to experience what has come to be one of the largest conferences worldwide. Trends to Watch in 2018. Whilst technology over the last few years was applauded for being “smart,” that technology has now become not smart enough.

Fashion 60

Fashion Technology Trends Education 60

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Streaming TV has personal information on the consumer, such as entertainment preference.

Advertising 89

Advertising Advertising B2B Creativity 89

Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers I’ve worked my way through the 300 page report this weekend. . #4 It plans to hire 10,000 moderators in 2018.

Report 92

Report Trends Retail Marketing 92

Agility PR Solutions

JULY 30, 2018

Consumers surveyed […]. The post 2018 back-to-school math: Confidence + tax reform + tech = big spending appeared first on Agility PR Solutions.

Survey 60

Survey Consumer Technology Brand 60

PRSay

DECEMBER 15, 2017

If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis.

Nonprofit 159

Nonprofit Local LinkedIn Big Data 159

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. 3) PR Technology is about Customer Experience.

Technology 126

Technology Study Communications Survey 126

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – In 2018 it will become even more about the customer experience. 1) Pay to play gains prominence.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. As a vertical, technology companies invest 9.7% 13) Storytelling the hottest trend in PR in 2018. of revenue in marketing, compared with 7.9%

Survey 103

Survey Marketing B2B Content Marketing 103

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission. Is ATV CTV?

Privacy 182

Privacy Advertising Advertising Google 182

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. Stay Up to Date with Technology.

Print 71

Print Resources Technology Interviews 71

Deirdre Breakenridge

APRIL 15, 2019

There are obvious benefits to consumers in having access to real-time information from a broad set of perspectives. billion pieces of content published globally during the calendar year of 2018. We compiled this data and published as the 2018 Global Media Report. To get at this, my company Onclusive analyzed over 1.6

Media 268

Media Data Google Report 268

Sword and the Script

DECEMBER 25, 2018

Eleven such interviews were published in 2018 – having missed only in June – and in each one I strive to pull out one little moment to highlight. It’s also a reminder of just how many smart people we have in our community because these ideas will certainly outlast 2018. At the end of the day, technology shouldn’t be driving decisions.

Marketing 60

Marketing Government Interviews Technology 60

Onclusive

FEBRUARY 1, 2019

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. So which comes first? This is just the beginning.

Industry 253

Industry Communications Measurement Technology 253

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

PRSay

APRIL 11, 2018

” sequence can be viewed as a timeless cautionary tale for the importance of team-wide togetherness in baseball, 2018’s communications predicaments transcend language barrier issues and pitch selection stare-downs between pitchers and catchers. At the very least, technology can help a team prepare for its upcoming matchups.

Analytics 70

Analytics Communications Trends Sports 70

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

PR in High Definition

DECEMBER 13, 2017

So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Marketers must consider how these companions will fit into their campaigns and how they can benefit consumers to stay ahead of the game. (Yes please. I want this now).

Trends 59

Trends How To Retail Google 59

Stern + Associates

JULY 18, 2023

With the ever-growing influence of technology on business and society, how will advancements like artificial intelligence (AI) impact how we work and conduct business? An optimistic economist, Brynjolfsson’s predicts a productivity boom in the coming decade driven by the combination of new technologies and business transformation.

Technology 76

Technology Measurement Government Policies 76

Critical Mention

OCTOBER 3, 2018

Summer has come and gone, but we had a heck of a ride with 2018’s blockbusters! According to an article in Forbes , Nielsen recently published its annual Global Corporate Sustainability Report , which says that 66% of consumers will choose to spend more money on a product from a sustainable brand. Avengers Infinity War.

Film 69

Film Airlines Corporate Strategy 69

Deirdre Breakenridge

JUNE 27, 2018

Today, companies are compelled by their consumers to do more for society’s common good. In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves. They reflect the values of their consumers and use their power to act.

Marketing 164

Marketing Ethics Local Technology 164

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018.

Facebook 0

Facebook Marketing Journalism Creativity 0

Business Wire

AUGUST 9, 2017

Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands. We’ll also tackle how both sides, are harnessing this technology to feed seemingly insatiable news appetites.

Conference 164

Conference Technology Mobile Analytics 164

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. With more than 20 years of technology marketing experience, Bell has held executive-level positions with marketing technology firms including Oracle Marketing Cloud, Eloqua and Adobe.

Measurement 75

Measurement Tools Journalism Content Marketing 75

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. It’s also occasionally controversial. Cuban sees PR spend as wasteful and premature for most early-stage companies.

Study 234

Study SEO Course B2B 234

Remote PR Jobs

SEPTEMBER 25, 2023

Some form of intelligent technology is already embedded in the PR industry, from the tools we use to find new audiences and monitor evolving conversations to modern media placement. Just because PR trades in relationships and storytelling doesn’t mean that technology won’t come for us too. and fear (er, so long, means of employment).

Industry 100

Industry Publicity Data Technology 100

Contently - Strategy

NOVEMBER 12, 2020

Along the way, I’ve probably consumed more pieces of branded content than anyone else. Content is the primary way that consumers have that crucial first impression with your brand. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry.

Brand 145

Brand Branding Healthcare Enterprise 145

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. This is big news in how your coverage is found, viewed and consumed online. What do you guys think?

Tools 136

Tools Publicity SEO Measurement 136

Stephen Waddington

JUNE 29, 2021

These include employees, subcontractors (up to 65%), software and consumable items. Projects must advance science or technology, overcome uncertainty, and overcome an issue in a professional field. According to HM Revenue & Customers £5.3bn of R&D tax relief support was claimed for the financial year 2018-19.

Agency 171

Agency Enterprise Software Financial 171

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 155

Television Instagram Consumer Newspapers 155

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Today, every company is a technology company. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. Pros should have commentary in place for proactive/reactive outreach opportunities speaking on the larger impact of these events on consumer trust.

Trends 156

Trends Healthcare Government Leadership 156

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? His marketing technology landscape lists ~5K tools.

Technology 61

Technology Marketing Retail Interviews 61

Wadds Inc.

JUNE 19, 2023

The adoption of AI by public relations in practice Public relations does not have a good track record when adopting new technology. I founded the CIPR AI in PR panel in 2018 and have supported the CIPR in this area for the past five years. It was slow to adapt to the internet, search engine optimisation, and social media.

Publicity 105

Publicity Policies Training Engineering 105