Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Read the complete article: The State of Marketing Leadership 2018 ; Full report: How to Drive a Successful Marketing Strategy in 2018 (reg.

Creativity 80

Creativity Technology Marketing Web 80

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. ” As Contently’s head of content strategy, I spend most of my time as a content therapist, traveling around the country to help prospects and clients work through their biggest marketing challenges. Creativity strikes back.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. also see why ?).

Survey 104

Survey Marketing B2B Content Marketing 104

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. This type of creative, highly effective activity makes a splash. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.

Internal 138

Internal International Communications Strategy 138

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. On creativity: “Recognize the importance of marketing partnerships. When you don’t have dollars, then you should be setting up brand partnerships. Join the group here.

Conference 110

Conference Internal International Storytelling 110

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. SuiteBreak.com (@SuiteBreak) August 16, 2018. SuiteBreak.com (@SuiteBreak) August 16, 2018. Guest Post by Danielle Heiny.

Tourism 45

Tourism Travel Mobile Nonprofit 45

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Should you introduce new evaluation strategies or stick with AVE? Brand social activity into site content in real-time. Great free tool:Who else is bored with making brand logo wall images? It’s gold-dust.

Tools 136

Tools Publicity Measurement SEO 136

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. And it’s killing your ability to be creative with your campaigns. Staying Creative With Content.

Facebook 0

Facebook Marketing Journalism Creativity 0

Sword and the Script

JANUARY 29, 2019

That changed in 2018. To that end, here are a few creative PR ideas to help the recruiting shop out. Give break out sessions on networking strategies, interview skills and career planning. 2) Think creatively: guerilla recruiting tactics. They handed out branded goodies and chatted up the line.

Resources 78

Resources Creativity Publicity Local 78

PRSay

FEBRUARY 1, 2018

These thoughts on diversity and inclusion first appeared in the January issue of Strategies & Tactics. They will embrace diversity as more than race, gender and lifestyle to include all aspects that make their employees and customers unique, opening up the creative process and free exchange of ideas.”

Employee 113

Employee Corporate Agency Reputation 113

Barokas

AUGUST 22, 2019

It’s how the environment fosters and promotes growth, creativity and new ideas. It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. And both together hold significant bearing over the success of your marketing and PR strategies. . The result?

Customer Service 84

Customer Service Company Strategy Communications 84

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I build a communications strategy with a multitude of media coverage to engage all demographics because I truly believe in word of mouth success from a great earned media story.

Interviews 284

Interviews Radio Small Business Pitching 284

Onclusive

OCTOBER 29, 2018

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. He describes the major differences with Performance Storytelling from traditional marketing strategies: “Performance Storytelling integrates both analytics and creativity.

Storytelling 30

Storytelling Analytics Creativity Conference 30

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. It’s huge for us and plays a key role in our marketing strategy. I agree with that so much.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

DECEMBER 12, 2017

Because more earned media can help build your brand recognition, improve SEO and sell more. Be creative and keep an open mind. Try something like: “Small Changes That Can Make Your Goal Weight a Reality in 2018.” Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job?

How To 279

How To Media Pitching Creativity 279

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Despite a tech-savvy environment, traditional media remains highly influential, underscoring the need for integrated strategies.

Marketing 106

Marketing Newspapers Print Local 106

Prohibition

JANUARY 7, 2020

With this in mind, brands have found it essential to have an established online presence to retain their audience’s attention and stand out from the crowd. The popular high street bakery has embraced their personality through developing and implementing a ‘tongue-in-cheek’ and occasionally controversial social strategy.

Twitter 62

Twitter Brand Branding Social Media 62

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Waxing UnLyrical

JULY 2, 2018

Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018. Poonam Sharma (@poonam_s) June 14, 2018. The next #measurePR Twitter chat will be held on Thursday, July 12, 2018 at 12 pm ET. Image: Jeff Sheldon via Unsplash, Creative Commons CC0.

Measurement 40

Measurement Nonprofit Education Social Media 40

Critical Mention

FEBRUARY 22, 2019

Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Creative skills (26%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

The ploy generated lots of coverage because it cleverly reinforced the Payless brand promise of decent style for a great price, positioning it as an authentic value. It’s not enough to have lots of followers or to offer a superficial fit with a brand. Another common pitfall for brands is correlating influence with audience size.

Fashion 180

Fashion Instagram Measurement YouTube 180

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. It’s important to remember that journalists and influencers don’t serve a brand’s business objective, they serve their readers. You’re Sponsoring an Event.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

The Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. “Every business should be thinking more creatively about what can be measured,” says Lieb.

Case Study 100

Case Study Media Study Measurement 100

PRSay

JUNE 13, 2019

Brightstone is one of approximately 750 active venture-capital firms in the United States which completed a combined total of 8,948 deals in 2018, investing more than $130.9 Why the brand matters. He’s a frequent contributor to Strategies & Tactics. Visit his blog at stephendupont.co.

Enterprise 140

Enterprise Pitching Company Employee 140

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They were very skeptical that there was such a thing as a brand story.

B2C 157

B2C Study Exercises Sports 157

5W PR

JANUARY 8, 2019

As we say our goodbyes to 2018, let’s also bid farewell to the myths that are incorrectly influencing our decisions. Marketing Myth #2 : Creativity goes down the drain when working with a brand. When working for a campaign for a brand, there can be a lot of rules and red tape. The post Four marketing myths debunked!

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

PR 20/20

SEPTEMBER 20, 2018

Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. One huge misconception is that it will reduce or eliminate the human factor of brands. If anything, AI has the potential to allow brands to be more human than ever.

Marketing 50

Marketing Training Data Ethics 50

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. Now, to be fair, that 51% number is a drop from 62% in 2018. Years ago, a volume strategy wasn’t that crazy.

Social Media 123

Social Media Marketing Media LinkedIn 123

PRSay

JANUARY 29, 2019

One of Graham’s favorite example of this: KFC’s apologetic response to a chicken shortage, when the brand rearranged its name to spell “FCK” on a bucket of chicken. Graham challenged attendees to slow down and think about their communications strategies holistically, cutting out anything that doesn’t align with their target audience. “Be

Tourism 150

Tourism Employee Web Travel 150

Communications Conversations

MARCH 29, 2019

Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises. A true gent, Jordan is an A-team player. Justine Perez , social media specialist – U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

Barokas

SEPTEMBER 12, 2018

I told my dad that by the time Barokas PR turns 20 years old (Sept 28, 2018), I’d like to know that I could hop on my Harley and leave for a month or two, or three (you see where this is going) and know that everything will be great; clients will be happy, staff will be happy, we’ll continue to grow, and all will be right with the world.

Agency 138

Agency Hotels Healthcare Enterprise 138

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. This combination helped them skyrocket their brand overnight. Key Takeaway?—?Think

B2B 120

B2B B2C Facebook Storytelling 120

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. Source: Edelman , 2018). Source: Edelman , 2018). Take a stand.

Marketing 52

Marketing Storytelling Technology Community 52

Stephen Waddington

OCTOBER 3, 2019

Growth in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. within agencies, although this is down from 21% in 2018.

Interviews 115

Interviews Agency Industry Measurement 115