NewsWhip

SEPTEMBER 1, 2022

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention.

Brand 78

Brand Branding Data Viral 78

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. And it’s killing your ability to be creative with your campaigns. Staying Creative With Content.

Facebook 0

Facebook Marketing Journalism Creativity 0

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. minutes of total airtime, which is roughly 2 minutes less than in 2018. 3) Should brands mix sports and politics? Does that mean brands should mix sports and politics too? According to Ms.

Sports 113

Sports Advertising Advertising Survey 113

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. Creative Commons CC0.

Survey 74

Survey Industry Communications Corporate 74

PR in High Definition

DECEMBER 13, 2017

So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. It is likely that brands will also develop virtual companions, shaping them to reflect the brand’s culture and values. (Yes please. I want this now). Siri, it’s over.

Trends 59

Trends How To Retail Google 59

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. This is big news in how your coverage is found, viewed and consumed online. Brand social activity into site content in real-time. Great free tool:Who else is bored with making brand logo wall images?

Tools 136

Tools Publicity Measurement SEO 136

PRSay

MAY 9, 2023

A case in point is the brand S’well. It’s unlikely that any amount of paid advertising would have built the same value for the brand. But unless it’s a consumer product and an influencer’s post leads directly to the purchase, it’s generally hard to track. Today, a S’well water bottle has practically become a fashion accessory.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Prohibition

JANUARY 7, 2020

With this in mind, brands have found it essential to have an established online presence to retain their audience’s attention and stand out from the crowd. Their aim to celebrate ‘brand love’ and appeal to their target audience through popular British culture has created high levels of success for this bakery chain.

Twitter 62

Twitter Brand Branding Social Media 62

Business Wire

AUGUST 9, 2017

Business Wire is proud to announce that two of our very own thought leaders have organized creative, and unique, panels that all communicators can benefit from and now’s your chance to vote them in and make them a reality. What do you need to know to protect your brand and job when robots and algorithms are shaping your company’s image?

Conference 164

Conference Technology Mobile Analytics 164

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.

Internal 138

Internal International Communications Strategy 138

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. The ploy generated lots of coverage because it cleverly reinforced the Payless brand promise of decent style for a great price, positioning it as an authentic value.

Fashion 180

Fashion Instagram Measurement YouTube 180

Prohibition

JANUARY 24, 2020

In fact, you knew that in 2019, and 2018 and the year before that. The consumer is smart, and oh so demanding. In fact, we’ve been busy developing our content offering here at Prohibition so that we can create, engage and convert via innovative content that’s absolutely right for your brand. Interested? Fancy a teaser?

Creativity 62

Creativity Video Consumer Brand 62

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries.

Marketing 106

Marketing Newspapers Print Local 106

Critical Mention

FEBRUARY 22, 2019

Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Creative skills (26%).

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

While we had a wonderful 2018, now feels like the right time to refresh and refocus our efforts for an even better 2019. We also know that Millennials ( and all consumers) prioritize experiences over things. Be bold in coming up with creative extensions to make the joint effort as big and successful as you can.

Video 160

Video Banking Data Software 160

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. This combination helped them skyrocket their brand overnight. Key Takeaway?—?Think

B2B 120

B2B B2C Facebook Storytelling 120

5W PR

NOVEMBER 23, 2021

Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. And the pictures on your IG account should tie easily to that theme.

Instagram 158

Instagram Publicity How To Social Media 158

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Is your PR plan ready for the stretch run to the end of 2018? That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. The Thanksgiving to New Year’s period is make-or-break time for many brands. Suddenly, it’s fall!

Retail 136

Retail Creativity Leadership Agency 136

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 8) Creativity over productivity. 9) Brands across the aisle. “I

Social Media 91

Social Media Marketing Media Creativity 91

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. Can brands actually keep themselves out of Facebook’s ecosystem over the long-term?

Brand 118

Brand Branding Marketing Facebook 118

PRSay

OCTOBER 17, 2019

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. birthrate in 2018 reached its lowest level in 32 years. They represent the world’s next age group: “Generation Alpha,” the demographic after Generation Z.

Groups 140

Groups Mobile Real Estate Skype 140

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. It’s important to remember that journalists and influencers don’t serve a brand’s business objective, they serve their readers. You’re Sponsoring an Event.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 168

Marketing Employee Content Marketing Training 168

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? Consumers have access to a wealth of information. 10X Content.

B2C 157

B2C Study Exercises Sports 157

PRSay

OCTOBER 11, 2019

For example, one of the most common business challenges we see is creating greater brand awareness — but often, the real question is not asked. In these situations, try to offer creative alternatives for PR measurements, such as tracking patient traffic to a disease-screening tool or increases in online conversations. Sell it in.

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

PRSay

JANUARY 29, 2019

Being able to stay on top of how people consume information is critical to even making a small dent.”. One of Graham’s favorite example of this: KFC’s apologetic response to a chicken shortage, when the brand rearranged its name to spell “FCK” on a bucket of chicken. Today, that number is 40,000 and rapidly growing. “So,

Tourism 150

Tourism Employee Web Travel 150

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. Now, to be fair, that 51% number is a drop from 62% in 2018. 10,000 followers would net you 19 followers consuming your content.

Social Media 123

Social Media Marketing Media LinkedIn 123

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Barokas

SEPTEMBER 12, 2018

I told my dad that by the time Barokas PR turns 20 years old (Sept 28, 2018), I’d like to know that I could hop on my Harley and leave for a month or two, or three (you see where this is going) and know that everything will be great; clients will be happy, staff will be happy, we’ll continue to grow, and all will be right with the world.

Agency 138

Agency Hotels Healthcare Enterprise 138

Sword and the Script

SEPTEMBER 25, 2018

Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. The full report in PDF format is available without registration: The CMO Survey Highlights and Insights August 2018. c) marketing technology ( martech ) platform experience – 18%.

Survey 87

Survey Marketing Exercises Study 87

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Source: Edelman , 2018). Take a stand.

Marketing 52

Marketing Storytelling Technology Community 52

Communications Conversations

MARCH 29, 2019

Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises. A true gent, Jordan is an A-team player. Justine Perez , social media specialist – U.S.

Social Media 128

Social Media Agriculture Marketing Media 128