Onclusive

APRIL 12, 2018

The increasing capability and focus now is on content generation, campaign management, lead generation/demand generation operations, marketing technology and customer experience. We’ve spent a full year focused on the strategy, framework, and content, and the fun part will all unfold in 2018.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Communications Conversations

APRIL 30, 2018

I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. And, the technology they are using isn’t easy to use. Fast forward to 2018 and the list now looks something like this: Email. Corporate blogs. Think about it. Company apps.

Employee 94

Employee Technology Communications Corporate 94

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 2) Blogging benchmarks. 1) Content marketing benchmarks.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Shift Communications

DECEMBER 21, 2018

Want to see how to do this for your blog? Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. With a plethora of digital tools, SaaS programs, and technology at our fingertips, it seems we are able to access more and more data. Here’s how. Lisa Zanchi.

Analytics 74

Analytics Google Measurement Data 74

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Here we go…20 insightful PR and marketing predictions for 2018 follows below. In 2018 it will become even more about the customer experience. 1) Pay to play gains prominence.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

PRSay

DECEMBER 15, 2017

If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. Although you may have more experience than that student, you can also gain fresh insights from them, such as how they communicate with their peers using the latest technology. Do you feel stuck in your current job? Be grateful.

Nonprofit 159

Nonprofit Local LinkedIn Big Data 159

5W PR

OCTOBER 18, 2018

When GDPR regulations (data protection law across 28 EU countries) came into effect in back in May 2018, it sent the advertising world into a frenzy. The post Campaign Recap: Advertising Week 2018 appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Transparency Post GDPR.

Advertising 89

Advertising Advertising B2B Creativity 89

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. of revenue in marketing.

Survey 103

Survey Marketing B2B Content Marketing 103

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. Stay Up to Date with Technology. As technology trends continue to advance, there is a misconception that robots and artificial intelligence will eliminate all work positions in the next 20 years.

Print 71

Print Resources Technology Interviews 71

Stephen Waddington

NOVEMBER 15, 2017

If you’re a Cluetrain Manifesto fan there’s a chance for you to meet a hero in March 2018. It’s exciting to see that the CIPR has persuaded Dr Weinberger to deliver the inaugural Sir Stephen Tallents lecture as part of the CIPR’s 70th anniversary celebrations in 2018. The lecture takes place in London on 14 March, 2018.

YouTube 74

YouTube Mobile Google Meeting 74

Communications Conversations

DECEMBER 19, 2018

2) To cultivate new business connections, 3) To meet new people to feature on this blog, or on the Talking Points Podcast, 4) To identify new people to join one of the two mastermind groups I manage. As I look back at 2018, I had 50-plus coffee meetings with all sorts of people. Also featured on the Talking Points blog ).

Healthcare 60

Healthcare Banking Tourism Groups 60

Deirdre Breakenridge

APRIL 15, 2019

Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites. billion pieces of content published globally during the calendar year of 2018. We compiled this data and published as the 2018 Global Media Report. A Guest Post by Sean O’Neal, President, Onclusive.

Media 268

Media Data Google Report 268

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. I would almost under-invest in technology.

Technology 84

Technology Social Media Tools Trends 84

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure.

Communications 225

Communications Marketing Radio Airlines 225

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. measurePR April 2018.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. We’re not yet at that stage, but the rise of visual content is undeniable, with Instagram reaching the milestone of one billion users (and counting) in June 2018. Example of video recognition technology.

Training 399

Training Video Analysis Data 399

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” Or thereabouts.

Internal 147

Internal International Tools Software 147

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Communications technology. Blog: Code of PR Ethics? Blog: What Does “Storytelling” Mean to You? Blog: What is PR?

Survey 118

Survey Communications Ethics Measurement 118

PR in High Definition

DECEMBER 13, 2017

So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Uber came under fire after an employee blog went viral, detailing a culture of sexism. (Yes please. I want this now). Siri, it’s over. I’ve married Alexa.

Trends 59

Trends How To Retail Google 59

Critical Mention

OCTOBER 3, 2018

Summer has come and gone, but we had a heck of a ride with 2018’s blockbusters! With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. Avengers Infinity War. SCHEDULE A DEMO.

Film 69

Film Airlines Corporate Strategy 69

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. However, there has been a decline in this number by about 70% in 2020.

Marketing 106

Marketing Newspapers Print Local 106

Norton's Notes

JUNE 20, 2018

Now although I am OLD (don’t laugh) I don’t proclaim to be an oracle and know everything that is going to happen in business and technology but I do feel I have a fairly solid understanding of social media marketing as it is today in 2018. This is a blog topic for another day though. Linkedin – never ignore it.

Social Media 28

Social Media Trends Media Case Study 28

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Read Jim’s insights and my response on Paul Sutton’s PR blog. What do you guys think?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. How to Generate Media Referenceable B2B Customers with a Blog.

B2B 64

B2B Report Marketing Survey 64

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. This is the number one skill CMOS are looking for in 2018.

Tools 207

Tools Analytics Google Measurement 207

Deirdre Breakenridge

JULY 3, 2018

Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. What are some of the technologies that are on your radar? What started as a simple blog, soon became a movement. PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Deirdre Breakenridge

NOVEMBER 16, 2017

Our goal is to prepare students, educators and professionals with the tips, best practices and tools they need to thrive in 2018. What are the most important steps in 2018? Q3: How important is blogging for anyone aspiring to a career in PR? A follow-up blog post by PR 2.0 Do you need it to succeed in PR?

Communications 191

Communications Community Blogging Education 191

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. Technology utilization. Is better data usage and insights part of your strategic objectives for 2018? data quality and management were the top two marketing technology challenges in 2016.”. Lead sources. Marketing team. Social media.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. COVID-19 has driven the adoption of technology. Virtual technology has been used to deliver services directly to patients and messaging and social platforms for internal communication.

Healthcare 131

Healthcare Privacy Print Community 131

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Doctor Spin

DECEMBER 4, 2023

2018, August 6). Doctor Spin | The PR Blog. Innovation resistance : Organizations may reject innovative ideas or new technologies because they contradict the established ways of doing things. Please support my blog by sharing it with other PR- and communication professionals. Source: PLoS ONE 3 Törnberg, P. PLoS ONE, 13.

Media 52

Media eBook Viral Construction 52

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. 6) Technology that will change reporting.

Survey 101

Survey Report Media B2B 101

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Date: March 21, 2018. PRWeek Awards. Location: New York City, New York. Hashtag: #PRWeekAwards.

Conference 256

Conference Content Marketing Marketing Internal 256

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. . #3 billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35

Report 78

Report Company Publicity Banking 78