Deirdre Breakenridge

DECEMBER 12, 2017

As of third quarter 2017, Twitter averaged 330 million monthly active users, which means a lot of content. Wendy is a 30-year veteran of corporate, agency, consulting, and small business ownership. I followed them, read everything they wrote, bought some of their books, and watched their videos on YouTube and TED Talks.

Twitter 208

Twitter Software Retail Agency 208

The Hoffman Agency

DECEMBER 20, 2017

On December 20, 2017, Congress passed the largest piece of tax legislation in many years. It makes dramatic changes for individuals and businesses. Many of them are positive changes, while some may be disadvantageous to small business owners. 100% exclusion on the sale of qualified small business stock.

Small Business 48

Small Business Transportation Employee Financial 48

Solo PR Pro

MAY 17, 2022

From temp to small business owner. Daria blogged regularly until 2017, when both her parents passed away. She even made up her own title for herself: business savvy communications strategist. Solo PR Pro No. For Daria, being her own boss is a dream.

Meeting 98

Meeting Agriculture Energy Travel 98

PR 20/20

DECEMBER 29, 2016

This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business. It’s not enough for businesses to post promotions and discount codes on their websites in the hopes that audiences will stumble across it. Meet Your New Blog.

Small Business 51

Small Business Social Media Employee Tools 51

Communications Conversations

JANUARY 16, 2017

And, keep in mind, “everyone else” comprises a pretty big chunk of the accounts and brands on Twitter (small businesses and B2B specifically). Anecdotally, I’ve noticed a big trend during the back-half of 2016 (and in the first two weeks of 2017): Comments and shares are getting tougher for brands to come by.

B2B 60

B2B Twitter Viral Trends 60

PRSay

JANUARY 6, 2021

You dropped me from a campaign in 2017 and threw me to the wolves for speaking out about racism and white supremacy,” wrote Bergdorf. We are making a commitment to the @naacp to support progress in the fight for justice. BlackLivesMatter.”. With no duty of care, without a second thought.

Communications 197

Communications Viral Fashion Public Affairs 197

Beyond PR

DECEMBER 12, 2016

And if you missed anything, make sure to put it at the top of your to-do list for 2017. Make sure it’s aligned with your 2017 editorial calendar as well. Attracting more followers on social sites is essential to spreading the reach of your business – but that doesn’t mean simply following anyone and everyone you come across.

Social Media 40

Social Media Media Small Business Analytics 40

Solo PR Pro

JUNE 6, 2017

Last week, Kleiner Perkins Caufield & Byers partner, Mary Meeker released her 2017 internet trends report. Equally important, is taking steps to secure your business information and infrastructure, as small businesses are not immune to data breaches, hacks or ransomware. You can view the full slideshow below.

Trends 49

Trends Mobile Video B2C 49

Communications Conversations

MARCH 29, 2019

Most recently, she went out on her own, establishing May Ott Communications in 2017. After leaving for a brief stint at McCann, she returned to The Social Lights and was promoted to Director of Accounts in 2017. She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

MARCH 28, 2018

consumer goods industry is being overturned by a new class of startups and small businesses. While it can be tough to determine the success of these brands, numbers speak for themselves; in 2017 the consumer products industry totaled approximately $136 billion from mergers and acquisitions.

Retail 60

Retail Trade Shows Consumer Trends 60

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence.

Measurement 136

Measurement B2B Google Financial 136

wiredPRworks

NOVEMBER 10, 2016

To get you ready to launch or upgrade your 2017 influencer marketing campaigns, I will be presenting the WIRED PR in 3D program at Influencer Marketing Days in NYC. For instance, when I was on Sears’ Blue Blogger Crew at CES, I represented the small business voice. Other bloggers represented tech, moms, and photo enthusiasts.

Marketing 65

Marketing Conference Advertising Advertising 65

Solo PR Pro

MARCH 14, 2017

Independent and small business owners across industries often express difficulty in selling themselves to clients. Even for those who have been in sales positions find it difficult to make the switch when they are faced with selling their own business. Selling is personal but we can’t take it personally. Change your position.

Small Business 45

Small Business Training Internal International 45

ImPRessions - Crenshaw Communications

MARCH 7, 2017

By building altruism – the “buy-one-give-one” philosophy – into its business model, Bomba has sold 900,000 pairs of socks and, of course, donated as many in the process. million in 2017. Or think about your customers’ stories; has your product helped a struggling small business owner?

Storytelling 149

Storytelling Data Insurance Insurance 149

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Sword and the Script

NOVEMBER 23, 2019

The survey also broke average budgets out by size, with large businesses, with 1000 or more employees investing $405,000; medium-sized businesses with 100-999 employees investing $213,000; and small businesses with 1-99 employees investing: $81,500. Perspective: Some of the findings are really incredulous.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Solo PR Pro

NOVEMBER 12, 2019

Graham, APR, Fellow PRSA is president of Fionix Consulting LLC , a firm she started in 2017.

Media Relations 50

Media Relations Communications How To Media 50

Beyond PR

JUNE 22, 2018

population had a social media profile as of 2017, and that number is only continuing to rise. Tapping into case studies and requesting specific examples of customer success can really help avoid misalignment and get a sense of real-world applications that may resonate with your own business initiatives.

Social Media 40

Social Media How To Case Study Media 40

Practical Law Construction

OCTOBER 7, 2020

The February 2020 summary of responses to the BEIS’ 2017 consultation on the practice of cash retention under construction contracts makes a sobering read. Provision for retention is routine in a number of standard forms including many in the JCT family and in NEC4 Option X16.

Construction 52

Construction Government Analysis Banking 52

Sword and the Script

AUGUST 13, 2019

The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. WooPitch (@WooPitch) March 30, 2017. 7) March 27, 2017 : Bulletin Intelligence. 8) June 13, 2017: L’Argus de la Presse. 9) June 19, 2017: Capital Acquisition Corporation III.

Technology 12

Technology Software Company Marketing 12

PR Conversations

OCTOBER 11, 2018

Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. In the UK, the 2017-18 Community Life Survey reports that 65% of us take part in volunteering, with 22% of adults formally volunteering once a month.

Communications 104

Communications Community Measurement Study 104

5W PR

JULY 10, 2017

In the lead up to Mother’s Day 2017, 5WPR helped A Complete (skincare and supplement line) with an influencer campaign. For new and small businesses, influencers are still a very real option. Find another new or small business who shares your target demographic. Connection Building.

Company 88

Company Small Business Television Radio 88

PRSay

SEPTEMBER 18, 2017

There may be several reasons a business thrives decade after decade, but at the very core is a strong culture steeped in high ethical expectations. This is one commonality that I have found to be true in my 30+ years of providing counsel to small businesses and associations. Let PRSA’s Code of Ethics be your trusted guide.

Ethics 121

Ethics Reputation Employee Small Business 121

Contently - Strategy

OCTOBER 1, 2018

Quick, do you remember what 2017 was the year of? As an account manager, I had over 1,000 small business clients, all of which received “scalable sales initiatives” from me and my teammates. Since my clients were small businesses, Google didn’t invest in one-on-one or in-person support.

Marketing 91

Marketing Google Newspapers Print 91

Beyond PR

DECEMBER 19, 2016

She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Learn how to schedule with our 2017 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content. Images: Pixabay 1 , 2 , 3 ).

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Mindful Marketing

JUNE 14, 2019

They are a beast to deal with and it can really wreck a small business. And there is nothing the business owner can really do to combat their practices. In the time period from 2014 to 2017, that average fell to 3.7 ” “I’ve worked with some sellers on Amazon.

Retail 55

Retail Consumer Software Web 55

Sword and the Script

FEBRUARY 21, 2017

A one-time small business owner and a former president of the Triangle chapter of the American Marketing Association in Raleigh, he now hangs his hat with a company called ResponsePoint. Now, more than ever, marketing is a discipline requiring vigilance, strategy and smart data management.

Marketing 64

Marketing System Data Tools 64

Mindful Marketing

NOVEMBER 14, 2016

Helpful for small business and challenger brands, she received a lot of kudos for her practical, actionable tips. Next year’s INBOUND is already being planned for September 25-28, 2017! You can check out her presentation on Slideshare, here.

Brand 50

Brand Branding Conference Small Business 50

Beyond PR

JANUARY 20, 2017

If I’m right, branded content is going to have its heyday in 2017. Expect to see more of that in 2017. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Advertorials are Dead.

Brand 40

Brand Branding Small Business Advertising 40

The Hoffman Agency

APRIL 6, 2020

Matthew points to Yelp’s Economic Average as a perfect example of how the company actively engages with broader narratives and can be seen as an expert resource into the health of small businesses and local economies. I thought of an anecdotal story that supports and boils this notion down to one easy-to-remember phrase.

Storytelling 53

Storytelling Data Journalism Resources 53

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Wendy is a 20-year veteran of corporate, agency, consulting and small business ownership. Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Powered by CommPRO.

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Report Media Advertising Advertising 225