ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Intuit reinvented itself six years ago as a provider of services to small businesses. This promotion of a mundane personal health topic made all the difference.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

JANUARY 6, 2021

You dropped me from a campaign in 2017 and threw me to the wolves for speaking out about racism and white supremacy,” wrote Bergdorf. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. BlackLivesMatter.”. With no duty of care, without a second thought.

Communications 198

Communications Viral Fashion Public Affairs 198

Communications Conversations

JANUARY 16, 2017

And, keep in mind, “everyone else” comprises a pretty big chunk of the accounts and brands on Twitter (small businesses and B2B specifically). Anecdotally, I’ve noticed a big trend during the back-half of 2016 (and in the first two weeks of 2017): Comments and shares are getting tougher for brands to come by.

B2B 60

B2B Twitter Viral Trends 60

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

wiredPRworks

NOVEMBER 10, 2016

To get you ready to launch or upgrade your 2017 influencer marketing campaigns, I will be presenting the WIRED PR in 3D program at Influencer Marketing Days in NYC. The biggest misconception is that the campaign will go viral. For instance, when I was on Sears’ Blue Blogger Crew at CES, I represented the small business voice.

Marketing 65

Marketing Conference Advertising Advertising 65

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Wendy is a 20-year veteran of corporate, agency, consulting and small business ownership.

Report 225

Report Media Advertising Advertising 225