Beyond PR

DECEMBER 12, 2016

And if you missed anything, make sure to put it at the top of your to-do list for 2017. Make sure it’s aligned with your 2017 editorial calendar as well. Attracting more followers on social sites is essential to spreading the reach of your business – but that doesn’t mean simply following anyone and everyone you come across.

Social Media 40

Social Media Media Small Business Analytics 40

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Most recently, she went out on her own, establishing May Ott Communications in 2017. After leaving for a brief stint at McCann, she returned to The Social Lights and was promoted to Director of Accounts in 2017.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

MARCH 7, 2017

By building altruism – the “buy-one-give-one” philosophy – into its business model, Bomba has sold 900,000 pairs of socks and, of course, donated as many in the process. million in 2017. But there are plenty of people writing, blogging and podcasting about how to learn. Sales reached $4.6

Storytelling 149

Storytelling Data Insurance Insurance 149

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. WooPitch (@WooPitch) March 30, 2017. 7) March 27, 2017 : Bulletin Intelligence.

Technology 12

Technology Software Company Marketing 12

PR Conversations

OCTOBER 11, 2018

Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. You write from personal experience and speak directly to those able to take action and reset their lives. Which brings me to my main point. Dr. Heather Yaxley.

Communications 104

Communications Community Measurement Study 104

Contently - Strategy

OCTOBER 1, 2018

When the Harvard Business Review spoke with the publishers of The Independent, they learned that not only did the paper save money after the switch, they sold more print editions. Quick, do you remember what 2017 was the year of? Since my clients were small businesses, Google didn’t invest in one-on-one or in-person support.

Marketing 91

Marketing Google Newspapers Print 91

Beyond PR

DECEMBER 19, 2016

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. Susan Payton is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. March: Revisit Your Best Content. Follow her on Twitter @eggmarketing.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Beyond PR

JANUARY 20, 2017

If I’m right, branded content is going to have its heyday in 2017. Expect to see more of that in 2017. Susan Payton is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. Here’s what you need to know about this rising trend. Advertorials are Dead.

Brand 40

Brand Branding Small Business Advertising 40