ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

A look at the year in review offers some clues as to what 2017 year has in store. Here are five content predictions for 2017 that all PR people should be aware of. 2017 will see more advances in mobile, including more efficient interfaces for a better and more customized user experience. Video goes vertical. Mo’ mobile!

Trends 120

Trends Mobile Video Film 120

Waxing UnLyrical

MAY 10, 2017

Serena Ehrlich at Business Week had this to say: A1) I’m the director of social + evolving media for @BusinessWire. measurePR pic.twitter.com/XqP6zgpQTi. — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. Keosha (@Keosha) April 13, 2017. measurePR. — @Serena (@Serena) April 13, 2017.

Financial 88

Financial Measurement Communications Agriculture 88

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

SEPTEMBER 19, 2017

Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals). The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists.

Social Media 247

Social Media How To Media Journalism 247

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How Successful Journalists Use Social Media. Top 10 U.S. Radio Stations.

Communications 64

Communications Marketing Radio Airlines 64

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. Not long after that I started this blog and began writing. The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. of revenue will be allocated to marketing budgets to drive growth in 2017. Others are good at earned media. at companies with more than $250 million in annual revenue. We are great at both!

Marketing 60

Marketing Survey B2B Study 60

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Owned Media & Content Strategy. Media Monitoring & Analysis.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

MARCH 9, 2017

In short order, it was followed a barrage of requests from media asking to use the footage. Social media is your competition. Meanwhile, social media posts from the affected police agencies were weak and sporadic, as were any attempts to simply post statements to their official websites. Who is winning that competition?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Sword and the Script

JANUARY 10, 2017

The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. In fact, when the survey data was segmented by professional bloggers, it found the pros were nearly 70% “more likely to write posts of 1,000 words or more.”. Graphics from the 2017 State of Blogging Report by ConvertKit .

Survey 60

Survey Blogging Corporate Analytics 60

Bianchi Biz Blog

FEBRUARY 21, 2022

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties.

Meeting 94

Meeting Transportation Media Sports 94

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

Solo PR Pro

APRIL 4, 2017

In a time when fake news and alternative facts are often the headline, it will come as no surprise that the Cision 2017 State of the Media report highlights the role of trust in media. Ninety one percent of journalists believe that the media is somewhat or much less trusted than they were three years ago.”

Report 41

Report Media Pitching Resources 41

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Having access to real-time media monitoring allows EKA to provide clients with instant news. ” How Effective is Earned Media in PR?

Communications 81

Communications Crisis Communications Media Crisis 81

Cision

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. It’s the foundation of marketing in 2017. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7

Social Media 167

Social Media Media Local Pitching 167

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Reputation 62

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Tressa Robbins writes about the state of ethics in PR for Burrelles. Content picks PR ethics.

Analysis 151

Analysis Tools Software SMB 151

Flack's Revenge

FEBRUARY 6, 2018

November 2016 – Zuck says “Facebook is a tech company, not a media company” and it is “a pretty crazy idea” that they influenced the election. December 2016 – Zuck says Facebook is ” not a traditional media company ,” but “we feel responsible for how it is used.”. March 2017 – Facebook launches new AI tool to fight fake news.

Facebook 120

Facebook Journalism Local Google 120

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

Measurement 40

Measurement Financial Crisis Internal 40

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. PR writing may not be what you think. Never write for word count.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

MARCH 22, 2017

How communicators can bring effective change to today’s media landscape. A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Critical Mention

JUNE 29, 2018

He played a crucial role in the platform’s transition to Amazon Web Services in early 2017. Today, we’re getting his perspective on media monitoring, the intricacies of Critical Mention’s platform and the industry’s future. Q: In your opinion, what’s the importance of media monitoring for PR professionals? . SCHEDULE A DEMO.

Engineering 97

Engineering Interviews Media Software 97

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 135

Leadership B2B Study Survey 135

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. I’d do a considerable amount of blogging. 542 from the U.K.

Survey 170

Survey Media Relations Pitching Media 170

PRSay

JANUARY 29, 2021

In 2017, Lofgren and her husband, Matt, endowed The Diane Gage Lofgren Endowed Scholarship for Journalism at San Diego State University (SDSU), benefiting students in the School of Journalism and Media Studies, which includes majors in advertising, journalism, media studies and public relations.

Healthcare 78

Healthcare Journalism Study Advertising 78

Bianchi Biz Blog

JANUARY 11, 2021

Please provide your job title and media outlet(s), as well as a brief description of your duties: I’m a freelance writer with a focus on electric vehicles and other alternative powertrains. That’s a broad request, but it ended up being a lot of fun to track down and write. Cooking, hiking or playing board games.

Automotive 55

Automotive Meeting Report Media 55

MaccaPR

JANUARY 17, 2017

Your Top 4 Benefits of Working with Sponsored Bloggers (Part 1) Influencer marketing was a hot topic at the beginning of 2016 - and will without a doubt continue in 2017, especially among female demographics. How to Transform Your Online Newsroom Into a Media Magnet How important is your company’s online newsroom?

Crisis 48

Crisis Local Blogging Creativity 48

PRSay

MARCH 20, 2019

During the week, Pittsburgh’s Megha Pai works as an assistant account executive at the agency Havas PR , where she creates social media content, pitches journalists and drafts news releases. “I carve out that time for creative writing because I look forward to it.” What’s your writing routine like now?

Writing 121

Writing Creativity Local Pitching 121

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Meet the Media: Audrey LaForest, Washington, D.C. Have a reason.

Meeting 82

Meeting Automotive Media Transportation 82

Cision

JULY 19, 2017

How do you, the PR professional, tell your story and place your product in this holy grail of media coverage? Do they prefer online media or print? Are they reading mostly blogs, or do they get their info via social media? Write a standout pitch. Then ask if the media contact would like a sample. Find that person.

Pitching 235

Pitching Print Creativity Blogging 235

Flack's Revenge

SEPTEMBER 15, 2020

E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one. PR people are being asked to go beyond mass media, even beyond what you might reasonably call PR to do something many would consider anathema: sell stuff. That was written in 2017, but the practice continues to grow.

B2B 177

B2B Case Study Enterprise Resources 177

Sword and the Script

MARCH 2, 2021

Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. In the last several years, Cision has purchased at least four other companies with social media monitoring capabilities.

Company 154

Company Tools Technology Software 154

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. This is where video marketing comes into play with boosting social media engagements. Whatever stage of the marketing funnel you’re in, videos should be part of your strategy.

Social Media 62

Social Media Video How To Media 62

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. It takes time for writing and filming — and a strong, informed point of view.

Case Study 178

Case Study SEO Film Video 178

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. It’s also a good idea to employ media-monitoring practices to keep tabs on current trends. Kayla Matthews writes about branding and digital marketing for websites like Convince and Convert, The Daily Muse and VICE.

Strategy 251

Strategy Case Study Instagram Print 251

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. But, the truth is, young minds are kicking ass!

Social Media 128

Social Media Agriculture Marketing Media 128