ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

More media respect for the public relations industry. A quality PR team will carefully research media contacts to craft relevant pitches tailored to specific journalists. They waste media time out of ignorance, pressure, or laziness. Or, might a paid media campaign support and amplify earned media like positive product reviews?

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. The post Top Tech Trends That Affect PR: Mary Meeker 2017 appeared first on Crenshaw Communications. Digital health is hot.

Trends 159

Trends Mobile Advertising Advertising 159

Shift Communications

OCTOBER 27, 2017

Based on our own research, the variance is not significant; for 2017, we’ve adjusted Twitter’s data by 0.6% While major media outlets made quite a fuss about the disclosure, it’s so small as to be barely statistically relevant. One of their data sources caused inflation in previous quarters’ numbers. downwards on average.

Twitter 87

Twitter Social Media Media Analysis 87

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR will embrace paid media. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Facebook’s cessation of reporting mobile-specific users in 1Q 2017 may have been simply because the statistic is meaningless. Let’s see what the behemoth had to say. User Growth.

Facebook 87

Facebook Social Media Mobile Media 87

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

A look at the year in review offers some clues as to what 2017 year has in store. Here are five content predictions for 2017 that all PR people should be aware of. 2017 will see more advances in mobile, including more efficient interfaces for a better and more customized user experience. Video goes vertical. Mo’ mobile!

Trends 120

Trends Mobile Video Film 120

Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. Publishing Content.

Social Media 226

Social Media Media Journalism Study 226

Shift Communications

AUGUST 7, 2017

On a quarter-over-quarter basis, Twitter showed a mild 3% improvement over Q1: However, if we examine Twitter’s data through the same lens of seasonality, we see that 2017 has not been a banner year: Its average revenue per user is still well below the gold standard benchmark of $2/user. Looking Ahead: What It Means for Marketing and PR.

Twitter 92

Twitter Social Media Media Conference 92

Stuart Bruce

JULY 23, 2017

” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when… Continue Reading → The post The State of Social Media in 2017 appeared first on STUART BRUCE. “Relying on reach to identify influencers is like releasing a flock of seagulls hoping some will get lucky and s**t on the crowd below.”

Social Media 60

Social Media Media Crisis Communications Corporate 60

PRSay

MARCH 6, 2023

The paper, “Organizational Social Media Mourning: Toward a Framework for Organizations Wishing to Empathize With Publics During Tragedies” is by Jensen Moore, Ph.D., Organizations scrambled to halt their scheduled social media content and to decide how or whether they should offer their support after these tragedies.

Social Media 162

Social Media Publicity Media Journalism 162

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

A colleague recalled the time she led the media outreach on a multi-city event for a razor brand. On securing interest in a particular market, she followed up with what she thought was the appropriate media alert for that locales, but it was for an event that had taken place the week before, so the editor was unable to use it.

Agency 136

Agency Pitching Construction Print 136

NewsWhip

JANUARY 4, 2017

Mastering social media can yield big success for brands. We identify seven ways for brands to thrive on social media in 2017. What does 2017 entail for brands? Social media has solidified as a way for brands to reach new audiences, hype up their products and services, and raise brand awareness.

Social Media 60

Social Media Brand Branding Media 60

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way.

SEO 120

SEO Creativity Mobile Journalism 120

Stephen Waddington

AUGUST 3, 2017

It should be part of your marketing, media or public relations planning toolkit. The Ofcom Communication Report 2017 tells the story of changing media consumption and behaviours in the UK. The proportion of households with fixed telephony (82%) and mobile telephony (96%) remained relatively stable in 2017. #2

Report 100

Report Communications Analysis Television 100

Waxing UnLyrical

MAY 10, 2017

Serena Ehrlich at Business Week had this to say: A1) I’m the director of social + evolving media for @BusinessWire. measurePR pic.twitter.com/XqP6zgpQTi. — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. Keosha (@Keosha) April 13, 2017. measurePR. — @Serena (@Serena) April 13, 2017.

Financial 88

Financial Measurement Communications Agriculture 88

Cision

DECEMBER 13, 2016

According to research from Havas Media , a whopping 55 percent of people have a natural distrust for brands — and this number is further increasing. Not having a PR strategy is recipe for disaster — especially in 2017. Not having a shareworthy story can kill your PR efforts in 2017. You work on your PR game.

Strategy 72

Strategy Blogging Pitching Engineering 72

Cision

NOVEMBER 13, 2017

We asked what topics you would like to hear about last week and the winner was — social media. So, last week on #CisionChat we connected with Carlin Twedt ( @Carl_In_Tweets ), marketing and social media manager at PRDaily. He was kind enough to share what he has learned when it comes to content marketing on social media.

Content Marketing 0

Content Marketing Social Media Marketing Media 0

Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. Every organization has issues and every social media manager needs to know these issues and public perceptions before creating their social program. had to offer. Be Authentic.

Social Media 150

Social Media Trends LinkedIn Media 150

Deirdre Breakenridge

JANUARY 30, 2017

Not too long ago, I shared the three areas of focus I think all Social PR Superheroes need to zero in on in 2017. Day 3 : grab a 6-pronged Twitter-inspired media relations mind map , so that you can build better relationships with media the Social PR way, and do it faster, stronger, better! They were: Integration.

Measurement 150

Measurement Instagram Twitter Training 150

Waxing UnLyrical

NOVEMBER 2, 2017

ABX and ANA AFE were recently awarded the prestigious 2017 ESOMAR Research Effectiveness Award for their work. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. link] #measurepr.

Measurement 77

Measurement Advertising Advertising Community 77

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. Media and Dave Griner of AdWeek. You figure out the audience of the media property you’re pitching #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2017): How Major Media Measures Content. A3 (cont.)

Measurement 75

Measurement Media Banking Community 75

Presspage

MARCH 2, 2017

Real-time PR does not only require monitoring online and offline media, but calls for active engagement of the entire organization. To learn more about practical ways to effectively work on real-time PR, we would like to invite you to PR is Key 2017! We hope to see you at PR is Key 2017!

Crisis Communications 60

Crisis Communications Crisis Trends Technology 60

Shift Communications

DECEMBER 29, 2017

The best of Q4 2017 focused on data conferences, PR trends and the state of social media. . Shared Media As Defined By Marketing Experts. As PR professionals, we all work with media, whether it is paid, earned, owned or share, better known as PESO. However, what does the term “shared media” actually mean?

Government 60

Government Twitter Data Social Media 60

The Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Social Media 140

Social Media Strategy Pinterest Media 140

Presspage

JULY 4, 2017

And lastly, a custom tag can now be set to the main categories in the Category manager to improve flexibility for multilingual Media Libraries. The second quarter of 2017 was mainly about developing several new APIs and tools, which we’ll go into in a future update. Want to stay on top of the latest developments?

Report 68

Report Engineering Internal International 68

Presspage

OCTOBER 2, 2017

Media Incorporating media assets directly in your press releases has become the standard, therefore we have optimized our Media section to enable you to easily create a rich media release.

Report 68

Report Mobile Google Local 68

Barokas

NOVEMBER 28, 2017

Social media continues to inform the lives of everyone, especially brands. The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. 2017 was not the rideshare company’s most flattering year as the tech community watched scandal after scandal unfold each month.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Cision

SEPTEMBER 19, 2017

The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. An architect journalist feels as if they cannot do their job without social media, and typically produces a lot of digital content.

Social Media 247

Social Media How To Media Journalism 247

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Some companies retain a PR agency simply to generate as many media placements as possible. The first step is to determine goals, desired outcomes, and the importance of earned media and thought leadership in the overall communications mix. The post How To Pick The Right PR Firm In 2017 appeared first on Crenshaw Communications.

How To 120

How To Case Study Product Launch Agency 120

Cision

SEPTEMBER 18, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. For this first video, Baer asks and answers the important question — Is social media and journalism linked?

Journalism 251

Journalism Social Media Media Study 251

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. The most cutting-edge public relations and media relations professionals will be investigating the forefront of artificial intelligence and how it can be used to generate massive amount of relevant content.

Trends 83

Trends Publicity Analytics Software 83

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Google Plus Social Media News April 2017. Influencer Marketing Social Media News April 2017.

Social Media 49

Social Media Pinterest Media Instagram 49

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. This has resulted in it receiving a backseat to paid media in most corporate budgets. This has resulted in it receiving a backseat to paid media in most corporate budgets.

Media 230

Media Measurement Advertising Advertising 230

Shift Communications

FEBRUARY 1, 2018

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. Let’s see what the social media juggernaut had to say. User Growth. Mobile Users. Creating anything other than paid, engaging content is a waste of time and resources. Christopher S.

Facebook 92

Facebook Mobile Advertising Advertising 92

Shift Communications

NOVEMBER 8, 2017

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its third earnings call since its initial public offering (IPO) recently, and the little ghost is struggling. Let’s see what the company had to report. User Growth. Christopher S. Vice President, Marketing Technology.

Instagram 84

Instagram Facebook Social Media Advertising 84

Shift Communications

MAY 1, 2017

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Its influence on social media analytics is still second to none. Because of its open data and analytics, Twitter is still a rich source for qualitative social media data. Audience Growth.

Twitter 84

Twitter Mobile Conference Analytics 84