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There’s no debate: Not paying an intern as a PR agency is unethical.

The Hoffman Agency

We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. If you can afford to work for free, in London (most likely — although the same rule applies regionally), then you’ve intrinsically got the financial means to live ‘comfortably’ while not being paid.

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CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

It’s already happening in many sectors from analysing millions of legal documents to detecting financial fraud. A recent PwC study published in 2017 estimated innovation in AI could fuel GDP growth of ten percent by 2030. AI represents a significant growth opportunity for the UK. It is set to transform how we live and work.

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#measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017

Waxing UnLyrical

A3: That #PR People can show #ROI without any financial data except retainer fee. Twitter Facebook Google+ LinkedIn #measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017. On PR measurement myths: A3: Most common failure is getting tied up with counting. Asked for the math…crickets!

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I do a lot of work in fintech – and all those vendors have financial professionals on staff. 100 million internal comms platform.

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PRSA 2017–2019 Strategic Plan: “Framework for the Future,”

PRSay

We also have contributed to the development of business leaders through our MBA program, added a new Associate membership level, increased sponsorship and attendance at regional conferences dedicated to lifelong learning, and seen one of the most successful International Conferences in recent years. The path ahead is bright and exciting.

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#measurePR Recap (March 2017): Celebrating Women Who Kick Major #measurePR Butt

Waxing UnLyrical

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. measurePR. — Perfect #measurePR.

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PR Agency Search: Priorities in a PR Expanded World

Deirdre Breakenridge

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. With 5,000 U.S.

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