Cision

APRIL 21, 2017

After the organized chaos of 2017’s first “Earnings Season,” we are all immediately thrust into what was once called “Annual Report” season. An attestation report of the independent auditors on the company’s control over financial reporting. Download the calendar PDF here. .

Financial 120

Financial Handbook Analysis Internal 120

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. In March of 2017, the Cancer Research charity blew us all away with an incredible interactive ad campaign. Cancer Research. KFC Christmas Campaign. What Makes a Successful PR Stunt?

Measurement 149

Measurement Education Social Media Film 149

Reputation Us

JULY 13, 2017

Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. The top three “Overall” U.S.

Banking 60

Banking Reputation Financial Government 60

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. Together, we create a culture that inspires and retains top talent, builds long-lasting client relationships and achieves strong financial results. Porter Novelli is not the largest global agency in terms of financial or employee size. The year was 1992.

Financial 147

Financial Employee Leadership Training 147

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves! The speakers this year are hard to beat!

Conference 66

Conference Crisis Management Survey Big Data 66

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

Beyond PR

MARCH 1, 2018

But is that because reach and potential reach are inherently useful metrics, or is it instead because those were the metrics that — in the pre-internet days — could reasonably be calculated with a hard copy of Bacon’s, and some intern labor? The people doing the measurement say it needs to get better. Enter Impact. But it is doable.

Media 73

Media Measurement Enterprise Television 73

Beyond PR

APRIL 21, 2017

After the organized chaos of 2017’s first “Earnings Season,” we are all immediately thrust into what was once called “Annual Report” season. An attestation report of the independent auditors on the company’s control over financial reporting. Download the calendar PDF here. .

Report 40

Report Financial Handbook Analysis 40

Solo PR Pro

SEPTEMBER 8, 2015

Lundell illustrated why networking is so important by introducing Denielle Ricci, an employee who first introduced herself by asking to be her intern. Solo PR: How do you measure its success? . Watching them like a post or comment on a fun piece of video is how we are measuring our success at the end of the day.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

Stuart Bruce

JULY 23, 2017

The first page of Simply Measured’s The State of Social Media 2017 also has gobblydegook like “social media is a foundational marketing strategy”. The second problem with ROI is in many cases I see the marketing team isn’t actually calculating the ROI because they don’t know actually understand what that specific financial term means.

Social Media 68

Social Media Media Customer Service Corporate 68

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 192

Marketing Content Marketing Data Social Media 192

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 In those financial circles for the audience of investors that SSGA cared about, you have to be heroic – and 'Fearless Girl' transformed that client into heroes.”. muses Pappas. “We

Marketing 76

Marketing Consumer Measurement Viral 76

Prohibition

DECEMBER 17, 2021

The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. It is a process that is designed to respond to a negative event that threatens the image, integrity, and/or financial well-being of the organisation. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

OCTOBER 31, 2017

In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. For example, if you publish useful and relevant content for a financial technology company, three times a week, you earn the right to publish a story , about a new financial analytics product your company just launched.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. 2) Communicating the financial impact of marketing to the C-Suite. Social media spending dropped for the first time since August 2017 from 13.8% Your Marketing Predecessor was Probably a Hot Mess.

Study 116

Study Survey Infographics B2B 116

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

MAY 20, 2019

Soon after the financial company unveiled its pandering statue, it was publicly reprimanded and fined for widespread discrimination against the women and people of color it employs. It’s okay if it’s not a core value in your marketing, as long as you’re practicing it internally.

Marketing 111

Marketing Guidelines Video Brand 111