Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications or Communication The terms “communications” and “communication” are often used interchangeably, yet they embody separate concepts within the context of language, technology, and the study of human interaction. Here are some typical examples of corporate cringe: Over-exaggeration.

Communications 52

Communications eBook System Corporate 52

PRSay

OCTOBER 24, 2018

Mitsubishi’s history of scandals suggested an unethical corporate culture. By July 2017, a little more than a year after that transaction, the Renault-Nissan group had become the largest global car manufacturer, ahead of Toyota and Volkswagen.

Ethics 264

Ethics Automotive Technology Conference 264

ImPRessions - Crenshaw Communications

JUNE 26, 2019

It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

wiredPRworks

FEBRUARY 12, 2018

Did you know Abraham Lincoln was the first technology president ? In 2017, we were lucky enough to visit both the Lincoln Memorial in DC and the Abraham Lincoln Presidential Library and Museum in Springfield, Illinois. a divided nation during a period of both technological and social revolution. In 2009, I wrote.

Technology 51

Technology Newspapers Corporate Course 51

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands.

Trends 185

Trends Storytelling Corporate Leadership 185

Sword and the Script

SEPTEMBER 5, 2023

Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Corp comm departments are chronically underfunded and lower on the corporate priorities list. The operations, the technology and the cultures are rarely compatible.

Software 165

Software Marketing Leadership B2B 165

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 149

Brand Branding Reddit Pitching 149

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. By leveraging our insights and technology, we were able to take that measurement one giant step forward.

How To 223

How To Marketing Storytelling Measurement 223

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 150

Company Tools Technology Software 150

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

Shift Communications

FEBRUARY 26, 2018

In mid-November 2017, we examined the new 280-character limit that Twitter made generally available to the public on November 7, 2017. Vice President, Marketing Technology. million tweets since September 1, 2017 across a sample of 9,295 accounts, from individual influencers to major corporations. Christopher S.

B2C 124

B2C Government Healthcare B2B 124

5W PR

JANUARY 16, 2020

Barceló hotels in the Dominican Republic have individually been honored by Green Globe, a premier worldwide certification, for their green initiatives which include upgrading their facilities with energy-saving technologies. Fly With Peace of Mind.

Airlines 133

Airlines Hotels Tourism Energy 133

Mindful Marketing

JANUARY 26, 2017

Will 2017 be the year that impactful PR measurement goes mainstream? Here’s what a few top Boston tech marketing pros think: Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “2017 is the year that companies will finally realize that PR activity is measurable. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

Deirdre Breakenridge

DECEMBER 12, 2017

As of third quarter 2017, Twitter averaged 330 million monthly active users, which means a lot of content. With technology impacting most industries, it’s likely things have changed since then. We’re intimidated by technology, and are convinced that younger people are the only ones who can use social media.

Twitter 208

Twitter Software Retail Agency 208

Shift Communications

JANUARY 29, 2018

Major corporations in the Fortune 500. Our timeframe of data was from December 1, 2017 to January 27, 2018. Major Corporations. Corporations: 0.05%. Corporations: 5 out of every 10,000 followers engages with content. Vice President, Marketing Technology. Musicians / public personalities. News publishers.

Facebook 110

Facebook Corporate Social Media Data 110

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. percent in 2017, hitting $83 billion.” At a certain point, the sophistication of the model does depend on technology and the granularity of tracking end-user behavior. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Critical Mention

OCTOBER 17, 2017

NEW YORK, October 17, 2017 – LexisNexis has chosen Critical Mention, a full-service media monitoring company, to bolster the real-time television and radio broadcast coverage in its media intelligence solution. We work hard to maintain our position as the leading real-time aggregator of live television and radio content.

Television 74

Television Radio Media Analytics 74

PRSay

APRIL 6, 2018

Corporate malfeasance. From a crisis management point of view, 2017 had it all! It became clear during the year that technology is often driving the severity and speed of the threat. Viral videos. Cyber thefts. Sexual misconduct. Brand misjudgments. Extreme weather. But what lessons can we take from the chaos?

Crisis Management 124

Crisis Management Crisis Airlines Viral 124

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% e) Championing a customer-centric corporate culture. e) Championing a customer-centric corporate culture. CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). of revenue in marketing, compared with 7.9%

Survey 104

Survey Marketing B2B Content Marketing 104

Shift Communications

NOVEMBER 13, 2017

Using our custom-built influencer identification tools, we examined hundreds of thousands of conversations from Dreamforce 2017 and distilled down the social shares to a list of the top 100 most talked-about individuals (excluding corporate entities). Vice President, Marketing Technology. Christopher S.

How To 131

How To Conference Pitching Software 131

Sword and the Script

JANUARY 28, 2020

This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified. Initially, the company focused on social media management, but it made two small acquisitions in 2016, and later broadened its focus to included PR in 2017. 8) History and backstory.

Software 115

Software Tools Publicity System 115

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Before joining ReputationUs, Hanson was a writer and independent consultant with LT Public Relations before it was acquired in 2017.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Why do we need a blog? What is the ROI of social? What if we get sued? Who will own this?

Marketing 87

Marketing Resources Technology Internal 87

Mindful Marketing

FEBRUARY 16, 2017

The group will discuss how PR pros can show tangible results for their efforts using meaningful data and helpful technologies. The panel will be monitored by John Federico , Co-Founder of Eventhero. This is sure to be a very informative, hands-on event. We hope to see you in Austin March 8! More details and a full schedule are here.

Meeting 50

Meeting How To Analytics Measurement 50

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” The Role of Technology on the Legal Market. The in-housing trend in PR isn’t entirely surprising.

Agency 93

Agency Trends Marketing Survey 93

PR Conversations

FEBRUARY 28, 2018

Source: VMA Group Report: Beyond Communications (2017) (italics added). Source: VMA Group Report: Inside Insight (2017). Source: VMA Group Report: Inside Insight (2017). In addition to this data, in the 2016-17 reporting year (ending in February 2017) 2227 CIPR members completed a CPD record (22 percent of members).

Training 65

Training Ethics Data Analysis 65

Offleash

MARCH 28, 2018

Our newest clients have a little extra distinction in that they are the first since our re-branding at the end of 2017 to Offleash – an agency unbound by convention. Ever AI offers best-in-class face recognition technology. Offleash will represent Canonical’s cloud and IoT business units in North America.

Mobile 61

Mobile Engineering Enterprise Big Data 61

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 28, 2019

Technology companies opposing (or supporting) the repeal of net neutrality, or an outdoor great marker supporting the environment are straightforward business cases for taking a position. A study by Edelman found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”

Survey 126

Survey Brand Branding Analysis 126

Sword and the Script

JANUARY 20, 2018

This is also an important point because marketing technology is only useful if people actually use it. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. — supersaurs (@supersaurs) November 1, 2017. 3) AR for publishers (and content marketing).

Case Study 98

Case Study B2B Study Marketing 98

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. GoToMeeting analyzed 250,000 webinars held in 2017 – so the data is a little older – to produce this report. About half of businesses outsource some content marketing.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Sword and the Script

AUGUST 28, 2018

Now we can add IDG to the list, which was acquired by China Oceanwide Consortium in January 2017 (and laid off many editorial positions shortly after that). If brands are willing to pay teenage influencers for a picture on Instagram , why should longstanding publisher of technology information let a good idea get published for free?

Technology 66

Technology Advertising Advertising Community 66

Sword and the Script

MARCH 28, 2017

Usually, speaking to other prospects about a solution, or talking with a technology analyst that won’t name names in a report, is manageable. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. The Media Reference Challenge.

B2B 60

B2B Blogging How To Media 60

PR Conversations

APRIL 10, 2018

With all the recent focus on the rapid technological changes, I have found myself confronted more often, both in my courses at Quadriga University of Applied Sciences and in my consultancy, with questions like: “what should practitioners do” and “how does/will technology affect PR practice”. It’s almost like Evolution 2.0. Biographies.

Training 80

Training Measurement Technology Engineering 80