Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. The Earned Media Paradox.

How To 223

How To Marketing Storytelling Measurement 223

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Cision (@Cision) March 13, 2017. . Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. What can PR professionals expect in 2018?

Trends 185

Trends Storytelling Corporate Leadership 185

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands. Storytelling is the key.

Advertising 190

Advertising Advertising Radio Television 190

PR Fuel

JUNE 13, 2017

Animations —A simple, clean animation on your site will really draw your customers in with great storytelling. Some studies have shown that by 2018, 79% of consumer internet traffic will be video so creating rich, dynamic clips now is a great way to get ahead of the game.

Pinterest 40

Pinterest Mobile eBook Video 40

ImPRessions - Crenshaw Communications

MAY 18, 2018

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

A natural disaster tends to create its own PR appeals, and in 2017, millions responded. Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials.

Corporate 168

Corporate How To Employee Nonprofit 168

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing.

Writing 147

Writing Storytelling Pitching Creativity 147

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

Data 144

Data How To Storytelling Analytics 144

PRSay

JULY 22, 2021

In a 2017 study published in Harvard Business Review , people who worked in high-trust companies reported 74 percent less stress, 50 percent higher productivity and 40 percent less burnout than those at low-trust companies. Kristin Daher is founder and chief storyteller of Powerhouse Communications in Orange County, Calif.

Employee 148

Employee Exercises Study Meeting 148

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Multimedia Development & Visual Storytelling. Check out our list of the best PR conferences to attend in 2017.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. They must then listen to how consumers interact with their business and understand what the audience hopes to see from them. Journalists too, perceive an opportunity for emotional persuasion.

Brand 252

Brand Branding YouTube Social Media 252

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. In 2017, that number jumped to 3% of the agency’s total time (it was in our top seven initiatives).

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. 2017: One Prediction Each for PR, Content Marketing and Social Media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 4, 2018

Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. 13) Storytelling the hottest trend in PR in 2018. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. 5) The CMO role in the 4Ps may be changing.

Survey 103

Survey Marketing B2B Content Marketing 103

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. According to eMarketers, social media ad spend will quadruple by 2017. For many years, media relations has been one of the core aspects of PR. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

Stephen Waddington

JUNE 23, 2019

Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Meeker calls out the use of edited and curated images as a means of storytelling. Business models and markets #11 Freemium in the enterprise The freemium business model enabled by the cloud has evolved from gaming to enterprise and consumer markets.

Report 81

Report YouTube Privacy Web 81

Mora Communications

OCTOBER 30, 2017

It’s a time consuming, intricate process, which is why if you can bring on PR team to handle your outreach it will pay off in the long run. And always remember, effective PR is effective storytelling. . If you pitch a sports editor a story on floral arrangement… well, you follow my drift. Respect their time.

Pitching 40

Pitching How To Media Sports 40

PR in High Definition

NOVEMBER 17, 2017

First and foremost, with the recent revelations from Facebook and Twitter (among many others), there is a huge increase in public demand for transparency – so give consumers what they want. Fake news” may be THE word of 2017 , but that certainly doesn’t mean that we should all jump on the bandwagon. The customer is always right.

Policies 72

Policies Facebook Advertising Advertising 72

The Hoffman Agency

MARCH 22, 2019

Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. By Ashleigh Chong, Senior Account Executive.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business.

Video 62

Video Social Media Instagram Media 62

Shift Communications

FEBRUARY 6, 2017

Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. Last year we started to invest in more original video content to help seed the ecosystem, and we’re planning to do more in 2017. Facebook isn’t shying away from its AI ambitions, either.

Facebook 60

Facebook Mobile Retail B2C 60

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Goodwill Approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. A 2017 analysis of 1.4 According to Neilsen , the majority of consumers trust earned media more than paid and owned. 100, 500, maybe 1,000? Unfortunately, SEO is extremely complicated. What worked for you yesterday may not work tomorrow.

Strategy 67

Strategy How To B2C Content Marketing 67

MaccaPR

FEBRUARY 2, 2017

So when Minnesota’s Star Tribune media company announced that in April 2017, it will launch a new quarterly print publication – Star Tribune Magazine – for delivery free to 230,000 subscriber households, our ears at Maccabee PR perked up. With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling.

Print 48

Print Newspapers Interviews Journalism 48

Beyond PR

APRIL 6, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. .

Brand 49

Brand Branding YouTube Survey 49

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Consumers are more willing to trust peer reviews or recommendations than a company. In fact, 93% of consumers say that online reviews influence their purchase decisions. Editor's note: This post was originally published in 2017 and has been updated to be more current and comprehensive.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Infographic from a 2017 article in MarTech Advisor. In other words, data-driven storytelling produces leads.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR 20/20

FEBRUARY 21, 2017

And that’s not stopping in 2017. In its post, Content Marketing in 2017: 5 Trends That will Change the PH Landscape (shared 6,200 times according to BuzzSumo), Rappler ( @rapplerdotcom ) argues that content marketing is only breaking ground of its true potential. Focusing on awesome storytelling to captivate readers.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 190

Writing Communications Marketing B2B 190

Cision

MARCH 15, 2017

Westergaard cued up the conversation by dispelling the myth that consumers want brands to keep quiet on social/political issues – sharing the statistic 73% of consumers report they would switch brands if a similar brand supported a good cause. Cision (@Cision) March 11, 2017. Cision (@Cision) March 11, 2017.

Brand 305

Brand Branding Consumer Social Media 305

Deirdre Breakenridge

MARCH 14, 2018

Regardless of what you do, you need an audience to support your endeavors, either by purchasing your products/services or consuming your content. In addition, I don’t simply passively consume their content; instead, I actively engage with them on their content by commenting, sharing, and initiating meaningful discussions.

Education 224

Education Community Social Media Energy 224

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. It’s pure storytelling. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

5W PR

NOVEMBER 23, 2021

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers.

Instagram 158

Instagram Publicity How To Social Media 158

PR 20/20

NOVEMBER 13, 2018

Writing for Forbes , Monaghan predicted in late 2017 that trust was at stake for every American organization and it would play a major role in 2018 PR strategies. This campaign technically ran through the tail end of 2017, but it’s too good not to share and emulate. Image credit: Adweek. Hear us out on this one. Image credit: Twitter.

Brand 69

Brand Branding Sports Consumer 69