PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

Data 145

Data How To Storytelling Analytics 145

PRSay

JULY 22, 2021

In a 2017 study published in Harvard Business Review , people who worked in high-trust companies reported 74 percent less stress, 50 percent higher productivity and 40 percent less burnout than those at low-trust companies. Kristin Daher is founder and chief storyteller of Powerhouse Communications in Orange County, Calif.

Employee 148

Employee Exercises Study Meeting 148

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. We built the Institute’s readership by connecting with marketers interested in the latest marketing technology and AI.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Graphic designer / visual storyteller. Technology. What are the core components of our existing marketing technology stack? Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Stephen Waddington

JUNE 23, 2019

Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Meeker calls out the use of edited and curated images as a means of storytelling. Business models and markets #11 Freemium in the enterprise The freemium business model enabled by the cloud has evolved from gaming to enterprise and consumer markets.

Report 81

Report YouTube Privacy Web 81

Shift Communications

FEBRUARY 6, 2017

Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. Last year we started to invest in more original video content to help seed the ecosystem, and we’re planning to do more in 2017. Vice President, Marketing Technology. Christopher S.

Facebook 60

Facebook Mobile Retail B2C 60

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. A 2017 analysis of 1.4 100, 500, maybe 1,000? Unfortunately, SEO is extremely complicated. Furthermore, 96.5

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Deirdre Breakenridge

MARCH 14, 2018

I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education. Technology has made this possible. I started blogging in May 2017 and have been blogging on a regular basis for almost a year. Here’s a caveat though.

Education 224

Education Community Social Media Energy 224

Critical Mention

MAY 8, 2018

They know storytelling can happen with just about any visual: a 6.5-second more likely to be an early adopter of technology than other generations, and 56% of millennials report that they’re usually either one of the very first to try new technology or are among the first group to try a new technology.”

Mobile 90

Mobile Education Technology Examples 90

Waxing UnLyrical

APRIL 18, 2019

Let me tell you, friends, that with the power of social media and technology, this can be a reality. It can happen to anyone who knows how to leverage technology to their advantage. In June 2017, I decided to start a weekly Facebook livestreaming show to teach and inspire other educators to embrace digital storytelling and technology.

Community 69

Community Brand Branding Education 69

Mindful Marketing

FEBRUARY 26, 2023

Additionally, Pepsi's "For the Love of It" campaign aims to provide a positive and uplifting message that resonates with consumers on an emotional level.” They often use storytelling and cultural themes to resonate with their audience, making them a more mindful brand.

Ethics 94

Ethics Advertising Advertising Analysis 94

The Resolution Blog

JULY 30, 2019

Perhaps the most popular part of the campaign, though, was the brand’s immersive Reactland game that allowed users to create an 8-bit avatar and experience Nike’s newest sole cushioning technology. The Instagram teaser of the Nike React was just one tiny part of a bigger campaign that aimed to get consumers excited and engaged.

Instagram 120

Instagram Examples Brand Branding 120

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. The accelerated funding helps these companies invest in the talent and technology needed to make their software smarter.

Marketing 53

Marketing Software eBook Technology 53

PR in High Definition

DECEMBER 14, 2016

Pokémon Go’s lifespan was even shorter and showed us the perfect use of gamification technology, but failed on retaining users. The pace of change is ever faster and we have high expectations of 2017 after the year we’ve had. It’s not expensive to run consumer surveys and you can receive responses in a matter of hours.

YouTube 48

YouTube Training Survey Social Media 48

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. Also see: PR and Storytelling; Off Script #7: Lou Hoffman.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Journalists and consumers crave videos. The influx of technology and the data it yields makes everyone a researcher. That’s where your content marketing efforts come into to play. million words.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

NOVEMBER 19, 2017

Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Action: Read widely and consume a variety of media. Explore how other organisations in your market or sector use storytelling as a means of engagement. #7

Publicity 164

Publicity Ethics Data Community 164

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Richard Levick: This moment is historical.

Report 225

Report Media Advertising Advertising 225