Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising. Journalists too, perceive an opportunity for emotional persuasion.

Brand 252

Brand Branding YouTube Social Media 252

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

Data 144

Data How To Storytelling Analytics 144

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. 2017: One Prediction Each for PR, Content Marketing and Social Media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

JUNE 23, 2019

Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment.

Report 81

Report YouTube Privacy Web 81

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. 13) Storytelling the hottest trend in PR in 2018.

Survey 104

Survey Marketing B2B Content Marketing 104

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. According to eMarketers, social media ad spend will quadruple by 2017. For many years, media relations has been one of the core aspects of PR. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

PR in High Definition

NOVEMBER 17, 2017

It’s not only Facebook that is hoping to clear the smoke screen around its advertising. Twitter has also just launched an Advertising Transparency Centre after its potential role in helping to promote Russian-backed content. Fake news” may be THE word of 2017 , but that certainly doesn’t mean that we should all jump on the bandwagon.

Policies 72

Policies Facebook Advertising Advertising 72

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Shift Communications

FEBRUARY 6, 2017

Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. Last year we started to invest in more original video content to help seed the ecosystem, and we’re planning to do more in 2017. Facebook isn’t shying away from its AI ambitions, either.

Facebook 60

Facebook Mobile Retail B2C 60

Beyond PR

APRIL 6, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 49

Brand Branding YouTube Survey 49

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Goodwill Approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business.

Video 62

Video Social Media Instagram Media 62

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Consumers are more willing to trust peer reviews or recommendations than a company. In fact, 93% of consumers say that online reviews influence their purchase decisions. Editor's note: This post was originally published in 2017 and has been updated to be more current and comprehensive.

Marketing 52

Marketing Technology Internal International 52

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Instagram Generation.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 192

Writing Communications Marketing B2B 192

PR 20/20

FEBRUARY 21, 2017

And that’s not stopping in 2017. Pulizzi discusses specific trends, such as native advertising, influencer marketing, purpose driven marketing, mobile, Facebook, video and visual and more. Focusing on awesome storytelling to captivate readers. Focus on non-fiction storytelling. Common 2017 Content Marketing Themes.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach.

Video 149

Video Case Study Agriculture B2B 149

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

PR 20/20

NOVEMBER 13, 2018

Writing for Forbes , Monaghan predicted in late 2017 that trust was at stake for every American organization and it would play a major role in 2018 PR strategies. This campaign technically ran through the tail end of 2017, but it’s too good not to share and emulate. Image credit: Adweek. Hear us out on this one. Image credit: Twitter.

Brand 69

Brand Branding Sports Consumer 69

Mindful Marketing

FEBRUARY 26, 2023

My friend created the good prompt below, which is followed by the bot’s detailed response: Write a blog post about the mindfulness of Pepsi advertising, using the "Mindful Matrix" criteria established by the website www.mindfulmarketing.org/mindful-meter--matrix.html. But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Jeremy Porter, blacQube.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Jeremy Porter, blacQube.

Social Media 40

Social Media Media Storytelling Local 40

The Resolution Blog

JULY 30, 2019

Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. The Instagram teaser of the Nike React was just one tiny part of a bigger campaign that aimed to get consumers excited and engaged. This shows that?—?when

Instagram 120

Instagram Examples Brand Branding 120

PR 20/20

SEPTEMBER 21, 2017

The Washington Post , which is owned by Jeff Bezos, CEO of Amazon, uses its Heliograf artificial intelligence storytelling system to write data-driven articles, its Knowledge Map to identify and surface contextual content, and its “ Bandito ” tool to drive engagement. And, then, of course, there’s Amazon. make you buy more things).

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. Also see: PR and Storytelling; Off Script #7: Lou Hoffman. The alternative ways to scale marketing is to add headcount or spend more on advertising. .’” – Tom Pick | Webbiquity.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Journalists and consumers crave videos. Promote via earned media (media coverage & social mentions).

Infographics 72

Infographics Case Study Video Survey 72

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Chris Lynch: It’s overwhelming to consumers and brands. Rallies against Kellogg’s after it pulled its advertising from Breitbart. Platforms facilitate this spread as Facebook has 2 billion people.

Report 225

Report Media Advertising Advertising 225

Stephen Waddington

NOVEMBER 19, 2017

Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Action: Read widely and consume a variety of media. Explore how other organisations in your market or sector use storytelling as a means of engagement. #7

Publicity 164

Publicity Ethics Data Community 164