Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These journalists are characterized by disproportionately consuming and searching social media, rather than posting original content.

Social Media 202

Social Media How To Media Journalism 202

The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” That means there are fewer reporters to pitch your stories to.

Media Relations 127

Media Relations Media Newspapers Radio 127

PRSay

MAY 3, 2019

More people than ever consume news. They just consume it across more varied platforms. The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts. Get more media pitching knowledge from Michael Smart here. And network TV news.

How To 134

How To Education Exercises Newspapers 134

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. PR writing may not be what you think.

Writing 147

Writing Storytelling Pitching Creativity 147

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Check out our list of the best PR conferences to attend in 2017. Relationship building takes time. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Mora Communications

OCTOBER 30, 2017

While it is tempting, when launching a PR or media relegations campaign, to attempt to pitch everything about you or your business simultaneously – avoid the temptation. Develop a story, not a sales pitch. If you pitch journalists every detail of your business, you’re not going to get far. Keep it simple. Be specific.

Pitching 40

Pitching How To Media Sports 40

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story.

Pitching 43

Pitching Journalism Tools Agency 43

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

Researching potential spokespeople for B2B tech or consumer clients includes contacting agents and managers (pricey), employing obvious search terms – “paid media spokesperson” or “xx expert” (time-consuming) and then back-and-forth negotiating with no true industry standard for price and contractual terms.

Pitching 120

Pitching Consumer B2B Survey 120

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2016

For those who work in B2B tech or consumer public relations, the next couple of days may not be spent pitching media stories about software or healthy snacks. Updating client plans, advising on 2017 CEO predictions, or simply ordering gifts for industry BFFS — why not do them now.

Policies 204

Policies Software B2B Report 204

Shift Communications

NOVEMBER 13, 2017

The best influencers are constantly consuming information of value to their audience; depending on their niche, that information may be from industry publications. Thus, instead of – or in addition to – pitching influencers directly, what if we focused our time and attention on the publications they read?

How To 131

How To Conference Pitching Software 131

The Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. 71 percent of consumers are more likely to make a purchase based on a social media reference.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

Business Wire

MARCH 7, 2017

The 2016 Linqia Influencer study shows that in 2017, costs for influencer programs have increased, averaging $50,000-$100,000 per influencer. Costs associated with influencer marketing As we noted earlier, paying for influencer marketing programming can be done with money, goods, visibility and access.

Marketing 156

Marketing Guidelines Measurement Analytics 156

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. 2017 PR Takeaways. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

YouTube 136

YouTube Training Video Survey 136

Stephen Waddington

MAY 9, 2017

Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue. Get in early and make considered pitches. Here’s what you’ll learn. Ditch the lazy fake news tag.

Ethics 108

Ethics Conference Advertising Advertising 108

Shift Communications

NOVEMBER 15, 2017

It’s nearing the end of Q4 and 2017 altogether. As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts.

Data 95

Data eBook Strategy Pitching 95

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. © Stephen Dupont, 2017.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Beyond PR

JUNE 9, 2017

With Question 4 of the 2017 Shareholder Communications 365 Study, we learned that only 20% of institutional investors visit your investor relations website to read your news releases. Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” Question 6 coming soon.

Comparison 66

Comparison Study Retail Financial 66

Barokas

DECEMBER 12, 2017

Working with Survey Monkey, we polled 1,000 consumers across multiple generations with questions about their fraud IQ and how their knowledge (or lack thereof) affects their online shopping behaviors. Something else to keep in mind when deciding whether or not to do a survey is to consider the associated risks.

Survey 60

Survey How To Data Pitching 60

Beyond PR

APRIL 24, 2018

The New York Times reported more than 10 percent year-over-year revenue growth for the fourth quarter of 2017 and 7.7 With so many high-profile instances of fake news, authentic journalists who work hard to convey accurate information find it increasingly difficult to build that consumer trust. percent for the entire year.

Media 75

Media Survey Pitching Journalism 75

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Why the story matters to the company and should matter to the customer or consumer. What advice do you have for PR people that want to pitch you? High-quality and compelling visuals.

Meeting 57

Meeting Automotive Mobile Transportation 57

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 116

Software Tools Publicity System 116

PRSay

JANUARY 6, 2021

You dropped me from a campaign in 2017 and threw me to the wolves for speaking out about racism and white supremacy,” wrote Bergdorf. Forget everything you’ve heard about latex” was the subject line of her March 19 pitch to journalists. We are making a commitment to the @naacp to support progress in the fight for justice. She wasn’t.

Communications 197

Communications Viral Fashion Public Affairs 197

Sword and the Script

MARCH 18, 2017

That’s my takeaway from Beki Winchel ’s piece for the PR Daily titled Poll: Consumers more likely to buy from brands they follow online. Consumers’ inclination to buy increases by 14 percent after they’ve had a positive interaction with a brand online.”. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML].

Corporate 65

Corporate Reputation Brand Branding 65

Sword and the Script

NOVEMBER 11, 2017

The complete report, which was conducted by Bizible , is available with registration: 2017 State of Pipeline Marketing Report. Also see: Marketing Budgets, Planning and Benchmarks for 2017 [UML]. Most consumers are unaware that paid influencer posts are ads , according to reporting by Greg Sterling of Marketing Land.

Study 64

Study Marketing B2B Apparel 64

Presspage

JANUARY 17, 2018

The company recently offered information such as, “ On the soccer pitch and in the classroom, feminism flourishes in ruralIndia ,” and “ With new Microsoft breakthroughs, general purpose quantum computingmoves closer to reality.” The tweets tend to be more consumer-oriented and less hard-news in their approach.

SEO 60

SEO Engineering Mobile Pitching 60

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. The pitch matched the brand’s voice and served as a reminder that journalists need a laugh as much as we do. Client: Blink.

Print 60

Print Media Travel Wireless 60

MaccaPR

FEBRUARY 2, 2017

So when Minnesota’s Star Tribune media company announced that in April 2017, it will launch a new quarterly print publication – Star Tribune Magazine – for delivery free to 230,000 subscriber households, our ears at Maccabee PR perked up. In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead.

Print 48

Print Newspapers Interviews Journalism 48

Sword and the Script

APRIL 22, 2017

You consume reports that don’t make clear what’s happening or what your management should do about it. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML]. — Adam Singer (@AdamSinger) April 19, 2017. You start your day wading through first-draft emails from colleagues who fail to come to the point.

Writing 62

Writing B2B Analytics Reputation 62

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. A 2017 analysis of 1.4 Those traditional “PR tactics”, you know pitching influencers and distributing content to the media, have gained significant steam. 100, 500, maybe 1,000? Unfortunately, SEO is extremely complicated.

Strategy 67

Strategy How To B2C Content Marketing 67

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. Here’s a collection of 15 quick wins and campaign ideas from my presentation at JumpStart’s Startup Scaleup August 2017 event. Most startups suffer from a lack of reach at the top of the funnel.

Marketing 49

Marketing eBook Case Study Comparison 49

Shift Communications

MARCH 22, 2016

As we close out this series, we want to take a deeper look at what surprised us, what disappointed us and what you should be pondering for 2017 as you work your way through Austin-Bergstrom airport. These groups created quality panels and presentations that provided attendees with information – not just sales pitches. .

Privacy 60

Privacy Hotels Film Data 60

Sword and the Script

NOVEMBER 5, 2019

The new look and feel, called Fjord , is modeled after the simplicity found in many consumer apps – the continued consumerization of enterprise technology. b) 10 Ideas for Media Pitches When You Have No News to Announce via Meltwater and guest author Michelle Garrett. GTCR and Cision made $2.25 It started trading under the ticker CISN.

Internal 64

Internal International Data Media 64

Sword and the Script

DECEMBER 26, 2017

And here we go…here are the benchmarks from 2017. More than half of consumers – 57% – say they buy or boycott brands based on the brand’s stance on a social or political issue…Additionally, 65% of ‘belief-driven’ buyers will not buy a brand if it stays silent on an issue they feel that it has an obligation to formally address.”.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. Audiences know the difference.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 192

Marketing Content Marketing Data Social Media 192

Cision

SEPTEMBER 5, 2017

According to the 2017 State of Inbound report, 63 percent of marketers feel that generating traffic and leads remains the biggest challenge in their work. Identifying your target audience allows you to create actionable content , allowing you to build trust among potential consumers.

Strategy 244

Strategy How To Media Measurement 244