Mora Communications

OCTOBER 30, 2017

While it is tempting, when launching a PR or media relegations campaign, to attempt to pitch everything about you or your business simultaneously – avoid the temptation. Develop a story, not a sales pitch. If you pitch journalists every detail of your business, you’re not going to get far. Keep it simple. Be specific.

Pitching 40

Pitching How To Media Sports 40

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2016

For those who work in B2B tech or consumer public relations, the next couple of days may not be spent pitching media stories about software or healthy snacks. In the spirit of endless polling, we decided to query friends at other PR agencies to see what they’re doing to relieve the anxiety for the next 24 hours.

Policies 204

Policies Software B2B Report 204

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? I’d even venture to say that the majority of their clients still measure their agencies’ value by the number and quality of these media “hits” and the audience impressions (and ad equivalencies!)

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal. Guest posting gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 26, 2017

And here we go…here are the benchmarks from 2017. More than half of consumers – 57% – say they buy or boycott brands based on the brand’s stance on a social or political issue…Additionally, 65% of ‘belief-driven’ buyers will not buy a brand if it stays silent on an issue they feel that it has an obligation to formally address.”.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Shift Communications

NOVEMBER 13, 2017

Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. The best influencers are constantly consuming information of value to their audience; depending on their niche, that information may be from industry publications. Hit the Right Targets.

How To 131

How To Conference Pitching Software 131

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

Researching potential spokespeople for B2B tech or consumer clients includes contacting agents and managers (pricey), employing obvious search terms – “paid media spokesperson” or “xx expert” (time-consuming) and then back-and-forth negotiating with no true industry standard for price and contractual terms.

Pitching 120

Pitching Consumer B2B Survey 120

Cision

SEPTEMBER 5, 2017

According to the 2017 State of Inbound report, 63 percent of marketers feel that generating traffic and leads remains the biggest challenge in their work. Identifying your target audience allows you to create actionable content , allowing you to build trust among potential consumers.

Strategy 244

Strategy How To Media Measurement 244

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. 2017 PR Takeaways. 2017 PR Takeaways. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

YouTube 136

YouTube Training Video Survey 136

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

NOVEMBER 15, 2017

It’s nearing the end of Q4 and 2017 altogether. As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. Natalie Townsend. Account Director.

Data 95

Data eBook Strategy Pitching 95

Sword and the Script

MARCH 18, 2017

That’s my takeaway from Beki Winchel ’s piece for the PR Daily titled Poll: Consumers more likely to buy from brands they follow online. Consumers’ inclination to buy increases by 14 percent after they’ve had a positive interaction with a brand online.”. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML].

Corporate 65

Corporate Reputation Brand Branding 65

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

NOVEMBER 11, 2017

The complete report, which was conducted by Bizible , is available with registration: 2017 State of Pipeline Marketing Report. Also see: Marketing Budgets, Planning and Benchmarks for 2017 [UML]. Most consumers are unaware that paid influencer posts are ads , according to reporting by Greg Sterling of Marketing Land.

Study 65

Study Marketing B2B Apparel 65

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. The pitch matched the brand’s voice and served as a reminder that journalists need a laugh as much as we do. Client: Blink.

Print 60

Print Media Travel Wireless 60

Sword and the Script

APRIL 22, 2017

You consume reports that don’t make clear what’s happening or what your management should do about it. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML]. — Adam Singer (@AdamSinger) April 19, 2017. Is your agency bringing strategic insights to the table? 2) Words matter in marketing strategies.

Writing 62

Writing B2B Analytics Reputation 62

Stephen Waddington

NOVEMBER 19, 2017

Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. Action: Read widely and consume a variety of media. In 2017 it report a £5,784 disadvantage for women. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. Across segments, the median for 2018 came in like this: corporate: $132,000; agency $88,000; non-profit: $78,300. 5) Did Outbrain Try to Pitch Content Marketing at Cannes? Native ads are not content marketing.

Content Marketing 60

Content Marketing Survey B2B Google 60

Shift Communications

MARCH 22, 2016

As we close out this series, we want to take a deeper look at what surprised us, what disappointed us and what you should be pondering for 2017 as you work your way through Austin-Bergstrom airport. These groups created quality panels and presentations that provided attendees with information – not just sales pitches. . Matt Trocchio.

Privacy 60

Privacy Hotels Film Data 60

Sword and the Script

NOVEMBER 5, 2019

The new look and feel, called Fjord , is modeled after the simplicity found in many consumer apps – the continued consumerization of enterprise technology. platform to help brands and agencies create more compelling content,” according to Unmetric CEO Lux Narayan in the announcement. GTCR and Cision made $2.25

Internal 64

Internal International Data Media 64

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 198

Writing Communications Marketing B2B 198

Contently - Strategy

APRIL 24, 2019

Working with the help of an agency, the content team made the tough choice to try a different course of action in the hopes of growing its audience. “We Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said. And you’ll be in prime position to pull the right levers.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111