5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. In March of 2017, the Cancer Research charity blew us all away with an incredible interactive ad campaign. Cancer Research. KFC Christmas Campaign. Elon Musk’s SpaceX Launch.

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Measurement Education Social Media Film 149

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. Companies should have strong pre-crisis and crisis plans in place.

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NewsWhip

MAY 25, 2021

Can you share with us what your initial goals were in 2017 and how have they changed today? Aynat: In 2017, M Live was still a fairly new addition to Marriott International. Brett : How about those travelers that are looking for something local? .

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Travel Data Industry Hotels 109

Practical Law Construction

DECEMBER 1, 2021

FIDIC , the International Federation of Consulting Engineers, representing over 40,000 companies and more than one million professional engineers, is taking a welcome lead in galvanising the industry to take action to reduce carbon emissions and tackle the climate crisis. Contract amendments, playbook or something else?

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Presspage

MARCH 27, 2018

had, one month before, gotten its newsroom up and running when tropical storm Irma battered northeast Georgia, where the company is based. It was off-site and therefore less susceptible to power outages and other local problems. In 2017, the hurricane brought visits totaling 43,555, a 36 percent increase. 12, says Armand.

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Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. It was an internal struggle deciding because I felt my heart was in community stories. I always look to answer these questions: Why/how is this person/company considered an expert or authority in this subject?

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Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. I thought I’d ask my network for help!

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Presspage

DECEMBER 26, 2017

With a vocational accounting certificate in my hand, I began working as an intern for the company CFO and loved both working and getting paid. It may seem surprising to go from an intern program in the early 80s with a vocational certificate out of high school, to Director of Business Technology and Intelligence.

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Maxim Behar

JANUARY 3, 2021

Just one simple word repeated many times dominates my all biography – work, work, work… I am an international PR expert, Harvard Kennedy school Graduated, but also have a diploma from Universities in Prague, Yokohama, Seattle, London, and Berlin. It could be the first-ever book in the world first published on Social media and then printed.

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Local Writing Social Media Interviews 52

Critical Mention

AUGUST 5, 2018

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Peter also sits on advisory boards of several companies, including DailyWorth and Namely. He is also an advisor to emerging companies and bestselling author of 10 novels, including “ The New Rules of Marketing & PR.”

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Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

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Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. And exposure to eager PR students helps fill the new hire or intern pipeline. Embrace technology and look for new tools.

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Writing Education Pinterest Creativity 149

Barokas

DECEMBER 20, 2017

To close out 2017, we’re looking back at some of the most thoughtful insights these association professionals have shared: On creating content for members, by members: Meena Dayak, American Public Power Association. Brandon Robinson, CAE, Executive Director of the Virginia Society of Association Executives: Get involved in a local SAE.

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Communications Conversations

FEBRUARY 6, 2018

As the communications business partner, I’m accountable for leading Trane’s communications strategy, spanning internal and external communication responsibilities across multiple regions of the world. What’s kept you with the company for 10+ years now? Beyond the people, I also believe in the company and respect the leaders.

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Energy Corporate Travel Internal 68

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. Jen responded in thirty seconds, ended up meeting with Print Syndicate’s CEO and fell in love with the company. Annie Perkins.

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Buzzstream

OCTOBER 30, 2018

In September 2017, we identified a problem. Despite being a high-growth company for nearly five years, our website traffic (overall and organic) at G2 Crowd had become stagnant, even dropping, and new content wasn’t helping our cause. As of October 2017: G2 Crowd had a total of 3,835 dofollow domains. Here is what we did.

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Software Report Data Strategy 56

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. trillion in 2017. chili peppers.

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Insurance Insurance Interviews Marketing 74

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. Internal comms takes center comms stage in hybrid work. “I see a few things. PR has a bigger role in content. “I

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Marketing Content Marketing Data Social Media 192

Buzzstream

JUNE 20, 2018

Our company has worked with bloggers in our niches (cooking and crafting) for years, making it easy for us to reach out often for a shout out or small promotion from our trusted blogger network. From January 1, 2017 until April 26, 2018, our editorial team has earned over 700 links to our websites and content that our bloggers told us about.

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Case Study Retail Examples Community 70

PR Conversations

MAY 1, 2017

[See: The Handbook of Salutogenesis by Mittelmark et al (2017).] The diagram below highlights a number of relevant ‘assets’, many of which I’ve come across within the career literature where the concept of resilience is also discussed. She misses some key issues and then suddenly a crisis hits the company – can she cope?

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Crisis Crisis Management Leadership Training 63

PRSay

OCTOBER 7, 2018

It’s really hard to be a decent human-being in the workplace all the time,” said Mildenhall, during the opening General Session at the PRSA 2018 International Conference in Austin, Texas before more than 2,000 professional communicators and students. “I In 2014, Airbnb booked 36 million nights; in 2017, 190 million nights.

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Stuart Bruce

JULY 23, 2017

The first page of Simply Measured’s The State of Social Media 2017 also has gobblydegook like “social media is a foundational marketing strategy”. No matter how good the customer service team is it would be ridiculous to expect them to handle social media for internal communications. Gif of seagull poo from Giphy.

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Social Media Media Customer Service Corporate 68

Maxim Behar

JULY 2, 2023

He is a past president of the International Communications Consultancy Organization, also known as, ICCO, which is the largest and most influential global organization of PR professionals and practitioners. And now is a president of The World Communications Forum Association, registered in Davos, Switzerland.

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Ethics Internal International Course 52

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. What is a crisis?

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Crisis Communications Crisis Communications Crisis Management 62

Ethical Voices

JANUARY 22, 2024

He wanted to be utilizing, for lack of a better term, and this will certainly date me, op-eds in a local newspaper to try and besmirch their competition. In 2017, we launched what’s now called The Trust Transformation as an internal training program for employees today. That is a great individual roadmap.

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Ethics How To Training Employee 78

Practical Law Construction

JANUARY 11, 2021

This post is the first part of a series covering issues that frequently arise in international arbitration, each with a specific regional focus. However, the UAE Arbitration Law does not apply to the Dubai International Financial Centre (DIFC), which continues to be subject to its own arbitration laws pursuant to Federal Law No.

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Construction Internal International Financial 52

Stephen Waddington

MAY 31, 2018

He started his career as an intern at Generator helping promote bands, and organising gigs and festivals in the region. I persuaded Super Cat PR to open in Newcastle to tap the growing local music scene,” said Matty. W North is hiring talent from local universities. It’s at this time when a group needs to build an audience.

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Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. ” – Brian Rudolph, Verifone.

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Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. ” – Brian Rudolph, Verifone.

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Social Media Media Storytelling Local 40

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final." It's ready for primetime!

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Bianchi Biz Blog

MAY 17, 2021

This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption. By 1989, the company was ready to increase the number of issues of Owner Operator Magazine , and since I’d worked before with its editor/publisher, I was hired as Senior Associate Editor.

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Meeting Automotive Engineering Media 65

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Companies like Yum! Encourage internal authenticity first. What we want to stress is the importance of starting internally. Its important to “walk the walk.”

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Brand Branding Film Internal 160

NewsWhip

AUGUST 11, 2021

Based on the practices of international organizations and NGOs, we see four key areas of activity for those setting out to combat misinformation. In the case of a regional or local focus, using data to understand local narratives will enable you to frame the story so it ‘lands’, as Todd Ringler of Edelman describes: . “We

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Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. More on this in a bit.) monthly searches. monthly searches.

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Digital PR Examples Strategy Survey 62

The Hoffman Agency

FEBRUARY 22, 2018

And yet, Airbnb has now become a verb (“ Let’s Airbnb for our Aspen ski trip ”) alongside brands such as Google, Kleenex and Skype, as the company boasts over 3,000,000 lodging listings in 65,000 cities and 191 countries. The San Francisco-based company is valued at US$31 billion as of August 2017 (image source: Unsplash ).

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Public Affairs Tourism Hotels Travel 28

Presspage

SEPTEMBER 18, 2017

Need Rescue 17611 Magnolia Circle, Richmond TX 77407 - 2 Adults 2 Children @CajunNavy2016 @USCG — Rockabye Baby Rental (@RockabyeAnnie) August 28, 2017 Countering misinformation However well-intentioned the social posts of people in distress and citizen journalists might be, sometimes they can be factually incorrect.

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