Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling.

Storytelling 85

Storytelling Brand Branding Customer Service 85

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

wiredPRworks

DECEMBER 22, 2016

What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? Interactive content and visual storytelling. Who can you hand your brand to in 2017? Check out how to use micro-influencers to build brand engagement.

B2B 40

B2B Trends Marketing Customer Service 40

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370