Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

SEPTEMBER 5, 2023

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. The cross-sell and upsell of new tools is harder than most expect. Agencies are cheap and don’t want to spend on tools that cut into margins.

Software 162

Software Marketing Leadership B2B 162

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

Stephen Waddington

OCTOBER 22, 2019

PR end-to-end tool platform attracts private equity investment but is five years away from widespread industry adoption. Building a PR tool platform A report published last week called Martech: 2020 and Beyond published by BDO, WARC, and the University of Bristol, estimates that worldwide marketing technology is $121.5

Tools 60

Tools Enterprise Software Technology 60

Shift Communications

DECEMBER 11, 2015

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Tools are getting smarter and faster, but there still is no one source of truth for measurement – and we shouldn’t expect it to magically arrive. Here’s to an exciting 2016.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. With mobile technology comes engagement. However, the 2016 consumer will want to engage more with docs, not just apps. Offer more collaborative tools and education.

Communications 60

Communications Insurance Insurance Privacy 60

Stephen Waddington

JULY 28, 2020

A market gets the tools that it deserves. There is a long-standing joke in the PR industry that the most popular tool is Excel. Excel isn’t used to track the value that the PR industry creates but instead as a crude relationship management tool. It’s the wrong tool for the wrong job. It isn’t very funny.

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. The emphasis here is on talent or ability.

Tools 67

Tools Marketing Advertising Advertising 67

Sword and the Script

JANUARY 28, 2020

This makes modifications a little easier and faster since some monitoring tools require you to click back out into a separate tab to adjust the findings. This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified. 8) History and backstory.

Software 113

Software Tools Publicity System 113

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. According to PwC , 72 percent termed it a “business advantage.”

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Sword and the Script

JANUARY 7, 2020

A few months back, Agility PR Solutions announced it updated its media monitoring tool. MediaMiser was based in Canada and provided media monitoring tools. Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016.

Tools 82

Tools Comparison Media System 82

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. A programmer fluent in Node.js, Shiny, or other interactive visualization tools then takes the data and transforms it into interactive magic. Vice President, Marketing Technology. Christopher S.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. Thus, below we’ve outlined seven tips (including PR 20/20 tools, concepts and templates) that can lead to actionable change. 7 Tips & Tools for Marketing Strategy & Performance. Technology utilization. Lead sources. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

The Proactive Report

NOVEMBER 10, 2016

According to the 2016 Global Trust Barometer search engines (read Google) are the first-used and most trusted media source. Not at all – while technology has disrupted PR in many ways it has also made it more accessible to the small business owner with a tiny budget. MEDIA SOURCE. There are several to choose from. Google maps.

Engineering 160

Engineering Google Banking Small Business 160

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. As PR experts know, social sites are communities, and they can be tools for listening to media, customers and stakeholders. How can a business leader engage without risking a social backlash? How CEOs should engage.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. In an earlier post, we discussed what makes tech such a different animal.

Trends 157

Trends Privacy Data Reputation 157

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. 53 percent of Millennials would rather lose their sense of smell than their technology. 53 percent of Millennials would rather lose their sense of smell than their technology. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Marketing and PR professionals will use virtual reality technology to develop stories that transcend the limits of time and geography. Public figures will be closer to their audience than ever before.

Social Media 54

Social Media Tools Marketing Enterprise 54

PRSay

JUNE 11, 2018

With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. We still use many of the same skills and tools today that we always have. Changes in technology and client expectations.

Technology 136

Technology Retail Storytelling Crisis 136

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. Earned media, paid media, and owned content can be enhanced and amplified through social tools and techniques.

B2B 120

B2B Customer Service Software Technology 120

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Marketwired

FEBRUARY 12, 2016

We are pleased to announce that Marketwired has agreed to be acquired by Nasdaq, a leading provider of trading, clearing, exchange technology, listing, information and public company services across six continents. Subject to customary closing conditions, the deal is expected to close in the first half of 2016.

Government 189

Government Corporate Analytics Technology 189

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. And historically, these campaigns are a first look of how new tactics or technologies can be or will be employed at a grand scale. So, why should we pay attention to the campaign strategies of the presidential elections?

Social Media 48

Social Media Media Twitter Survey 48

Cision

JUNE 28, 2016

For the second half of 2016, I ’ m interviewing the world ’ s best content creators, futurists and change agents to see how content got where it is today and see where it ’ s going tomorrow. . In 2016, live video seems like a no-brainer. But technology had to catch up with human nature. “ Live video isn ’ t new this year.

Social Media 213

Social Media Media Video Film 213

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. PR adopts AI as a research and content tool.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR 20/20

MARCH 17, 2016

But, don’t fear because there are plenty of ways to quickly and easily incorporate video into your 2016 marketing plans. You don’t have to necessarily create brand new content to get on the 2016 trend, but instead, repurpose pieces you’ve already created. Get started with your 2016 video goals. Explore mobile video.

Video 40

Video Marketing Mobile YouTube 40

ImPRessions - Crenshaw Communications

APRIL 6, 2018

Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase. The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. The tech giants.

Government 149

Government YouTube Wikipedia Google 149

Cision

SEPTEMBER 5, 2017

In 2016, Hallmark , a leading greeting card, and gift manufacturer collaborated with Instagram influencers to promote their holiday-2016 collection of keepsake ornaments. A post shared by Tanesha Awasthi (@girlwithcurves) on Nov 23, 2016 at 4:23pm PST. You can also use tools such as Cision to measure the results.

Strategy 244

Strategy How To Media Measurement 244

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. 1) Israeli vendor builds CRM tool for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Most PR vendors try to serve as an email marketing tool, and they do a clunky job.

Analytics 67

Analytics Report Technology Pitching 67

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. It’s the only way to stay ahead.

Hotels 198

Hotels Mobile Travel Automotive 198

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. With the rise of social media, digital technology, and more, PR professionals have to stretch. Technology will evolve.

Real Estate 120

Real Estate Technology Data Agency 120

NewsWhip

SEPTEMBER 28, 2022

During the 2016 U.S. To combat misinformation, Beard and his team tracked news using media monitoring tools. Media monitoring tools such as NewsWhip were essential for the“find” part of the process. Beard was recruited onto the team. . Mounting misinformation . The response team couldn’t have come at a better time.

Government 78

Government Viral Tools Study 78

Cision

APRIL 7, 2016

Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets. And according to the State of the Media 2016 Report , 18.7 Here are three Facebook features that demonstrate the shifting media landscape and tips on what you can do to leverage these tools. Why the shift?

Facebook 120

Facebook Media Trends Mobile 120

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. Twitter has recognised that brand trolling has become such an issue that it is rolling out moderation tools. There are exceptions but they are limited.

Storytelling 78

Storytelling Internal International Social Media 78

Stephen Waddington

NOVEMBER 21, 2018

These forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Social leaders use platforms and technology to build relationships externally with employees, customers, and other stakeholders. That’s growth of seven percent since 2016 when it reached £12.9

Publicity 120

Publicity Analysis Measurement Tools 120

Doctor Spin

DECEMBER 4, 2023

A basic principle is that media, information technologies, and communication formats can affect events and social activities.“ Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T. Writing Technologies eJournal. Writing Technologies eJournal. Media Logic. Understanding Social Media Logic. Media Logic.

Social Media 52

Social Media Media eBook Technology 52

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227