Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. DemandGen Report – 2016 Content Preferences Survey ). Distributed intelligently via social media.

Strategy 149

Strategy SEO B2C Engineering 149

The Stalwart Blog

NOVEMBER 22, 2015

As plans get underway for 2016, many marketing predictions will be made. In other words, the mainstay of many SEO firms’ approach is quickly becoming irrelevant, obsolete and - most important - ineffective. Here’s mine - next year might very well be the beginning of the end for stand alone Search Engine Optimization firms.

SEO 60

SEO Engineering Education Google 60

Remote PR Jobs

SEPTEMBER 25, 2023

Earned Media Quite simply, earned media refers to media exposure you’ve earned through word-of-mouth. Whether it was the fantastic content you've distributed, the influence of your SEO efforts, the customer experience you've delivered, or a combination of all three, earned media refers to the recognition you receive as a result.

Media 100

Media Pinterest LinkedIn Case Study 100

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes. So, our attention spans are extremely short and very diluted.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own. According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. Earned media boosts SEO. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. Leyla Arsan (@leyla_a) July 1, 2016.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. million of revenues, improving on 2019’s $10.2

Media 106

Media SEO Analytics Analysis 106

Presspage

OCTOBER 6, 2017

” In his role, he is responsible for the overall awareness of the location online, inbound traffic, social media, SEO, and content marketing. A home for their stories Before Curacao Tourist Board was using PressPage, they were already publishing content via social media. After the demo, I was convinced.

Tourism 122

Tourism SEO Storytelling Social Media 122

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. Miami International Airport. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G.

Airlines 87

Airlines Web SEO Internal 87

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 204

Marketing Advertising Advertising Industry 204

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. As soon as we get accustomed to one social media tool, it’s on its way out. If you have no budget, managing your own social media accounts is fairly easy and worthwhile. We’re No Longer Reaching in the Dark. It’s Never Boring.

Marketing 120

Marketing Analytics Television Tools 120

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. In contrast 21% point to the marketing department (up by 5%), and 23% the social media team. Over half of agency people require more digital/social media training (53%).

Training 119

Training Digital PR Media Training Education 119

Norton's Notes

JANUARY 25, 2018

There’s no denying video will be at the forefront of social media marketing in the short term, therefore it’s critical for teams to invest in reputable content or create robust relationships with good quality video content producers. Also Alexa and her friends are static right now but they won’t be for much longer.

Video 38

Video Social Media Media Google 38

Shift Communications

OCTOBER 11, 2016

Thus far in 2016, PR professionals have generated 236,356 press releases. SHIFT extracted a random sample of 1,052 releases from 2016 and scanned them for key content metrics. The median number of social media shares: 2. SHIFT chose a time period for URL extraction of 1/1/2014 – 10/11/2016. Christopher S.

SEO 60

SEO Google Social Media Agency 60

The Proactive Report

OCTOBER 27, 2017

Source: SBA Gov 2016 ) Just over half of them (54%) have a website. Do you need to do more SEO (Search Engine Optimization) so you get more traffic from search? Figure out which social channels are sending the most traffic and adjust your social media programs based on what you find. There are 28.8 Need help? .

Tools 113

Tools Analytics Google Web 113

Sword and the Script

APRIL 12, 2022

million in 2016. It has since been acquired by an SEO software company. Intrado added some new capabilities to its Notified product including social media monitoring for TikTok, Instagram, YouTube, Twitter, and Facebook – and press release metrics, such as total views and unique readers.

Software 89

Software Pitching Measurement Enterprise 89

ISEBOX

FEBRUARY 23, 2017

Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience. When you post an image on Instagram and share it across other social media channels, they’re directed to that content’s individual link.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

PR 20/20

SEPTEMBER 21, 2016

REI’s SEO / Content Marketing Program Manager Eric Hess ( @HessInSeattle ) made that point by breaking down the differences between long and short-form content. Short-form content works when: Messages compete with short attention (social media). There’s a time, place, and platform for every type of content.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Shift Communications

JANUARY 13, 2016

Why would the “micro-blogging” platform take away one of its only unique characteristics in the ever-crowded social media space? The sharp decline at the end of the graph represents partial data from January 2016. One word: MONEY. What should brands do about the potential character limit increase?

Twitter 60

Twitter Advertising Advertising Facebook 60

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. Audience relevancy, and the “human element,” and an angle that’s SEO-friendly (a nod to popular keywords and topics that are constantly ranked high on our site). Have a reason.

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

MARCH 6, 2018

I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016 (see caveats below). Let’s revise the 2016 numbers. 1) Median PR salaries remain flat. Why stop there?

Survey 114

Survey Agency Report Corporate 114

Business Wire

JANUARY 19, 2017

Pushed to media and investors, and SEO friendly on the web, virtually anyone can easily find Business Wire content and move on it, from reporter to consumer, from investor to blogger. A core component of the video programming is news-related data analysis powered by Business Wire’s NewsTrak reports and NUVI social media tracking.

Financial 164

Financial Video Consumer Data 164

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. Sure video production skills are still in demand in 2016. 3: Ability to lead exploration of new media and tools on behalf of your organization. All of it.

Analytics 60

Analytics Instagram Mobile Employee 60

The Resolution Blog

NOVEMBER 25, 2015

PR planning for 2016? PR pros don’t need to know about SEO. Use paid media in PR and find out how it can help generate earned coverage. Reid Wegley, a PR and social media strategist based in Seattle shares his top tool tips. Some amazing practical lessons here from the Swedish Pirate Party. Or do they?

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of

B2B 60

B2B Facebook Marketing Social Media 60

Ishmael's Corner

JANUARY 27, 2015

Credit to social media guru Steve Farnsworth who captured the debacle as a case study. Change : Publications are behaving like PR companies to land a slice of the owned-media pie. Google Strives to Squeeze the Technical Gamesmanship out of SEO. It’s a Bird. They don’t. The Crush of Information Is Only Getting Worse.

Industry 60

Industry Storytelling Journalism Corporate 60

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Search marketing and SEO statistics. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

DECEMBER 4, 2018

Importantly, people define “media” as both content and the platforms – search and social media – on which they are distributed. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. Trust in platforms declined 11 points in this year’s study. 15) PR salary growth remains flat.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

JUNE 25, 2016

SEOs have just 60 characters for a headline – and it’s about the same for email marketers and their subject lines. The daily time people spend w/ #digital media remains flat as content grows https://t.co/SJtgPBrMry Frank Strong (@Frank_Strong) June 12, 2016. SJtgPBrMry @MarketingProfs pic.twitter.com/JWHqUWyGmv.

Marketing 61

Marketing Content Marketing Energy Measurement 61

Beyond PR

NOVEMBER 1, 2016

An MNR is a branded webpage that is a combination of text and multimedia assets designed to increase visibility and engagement through various distribution and social media channels. According to Pew Research Center, the portion of Americans who get their news on a mobile device has increased from 54% in 2013 to 72% in 2016.

Web 40

Web Mobile SEO Technology 40

Sword and the Script

MARCH 11, 2017

and Lord & Taylor were sanctioned in 2016 for social media campaigns that didn’t meet disclosure requirements.”. If you enjoyed this post, you might also like: Predictions, PR and Pressing Questions on SEO [UML] . Brands like Warner Bros. Is your PR agency bring creative ideas to the table? Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

Waxing UnLyrical

MARCH 23, 2016

Social media has paved the way for us to meet like-minded people from all over the world. With a keen interest in social media, she blogs regularly at In My Humble Opinion. The beauty about Twitter is that you don’t need to be “friends” with someone before you start interacting with them. How did these chats help me?

Meeting 40

Meeting Communications Marketing Community 40

Cision

MARCH 13, 2017

Should you invest more in SEO or in PR? While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. can all be labeled as PR activity.

SEO 229

SEO Social Media Tools Google 229

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. These short statements intended for promotion through social media, would hardly qualify as aphorisms, let alone stand the test of time and become memorable quotes.

Publicity 40

Publicity Ethics Creativity Travel 40

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120