Shift Communications

DECEMBER 11, 2015

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” That doesn’t mean that keeping up with marketing automation data flows, marrying that to Google Analytics data and incorporating SEO fluctuations to pivot messaging isn’t possible.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO. Keep Content Relevant, Readable And Newsworthy.

SEO 75

SEO Engineering Google Writing 75

Presspage

MAY 16, 2017

For the PR professional who is jumping from deadline to deadline, the best path forward is to keep it simple and focus on a few big SEO related tasks at a time. In the case of SEO, as it is with most things, doing a few things well is better than doing many things half-heartedly. It’s time to put these basics into practice.

SEO 60

SEO Mobile Web Google 60

Shift Communications

OCTOBER 15, 2015

It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) How can you showcase your current work in the best light and set the stage for an even more successful 2016?

Measurement 60

Measurement Data-Driven PR Analytics Data 60

The Stalwart Blog

NOVEMBER 22, 2015

As plans get underway for 2016, many marketing predictions will be made. In other words, the mainstay of many SEO firms’ approach is quickly becoming irrelevant, obsolete and - most important - ineffective. Here’s mine - next year might very well be the beginning of the end for stand alone Search Engine Optimization firms.

SEO 60

SEO Engineering Education Google 60

ZudePR

FEBRUARY 22, 2016

If you’re on the buying side , and you’re sitting in a meeting with a digital marketer, SEO, or PR (or a combination of all three), have these eight facts in the back of your mind. And invest money in your SEO. One last stat: SEO leads have a 14.6 It is also a great citation for your local SEO.

Social Media 75

Social Media SEO Media Local 75

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. SEO is about making our websites become the sources Google cannot help but use for answering queries.”. First, we need to understand how Google operates in 2016, and where Google is headed.

SEO 40

SEO Content Marketing Strategy How To 40

Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 306

Marketing Advertising Advertising Industry 306

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. DemandGen Report – 2016 Content Preferences Survey ). It gets better results and improves customer experience.

Strategy 149

Strategy SEO B2C Engineering 149

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. Earned media boosts SEO. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

The Proactive Report

NOVEMBER 10, 2016

According to the 2016 Global Trust Barometer search engines (read Google) are the first-used and most trusted media source. What you want is one that is affordable and has all the latest technology and SEO tools built in. MEDIA SOURCE. Yes, the public regards Google and other search engines as a media source. Google maps. Slide decks.

Engineering 160

Engineering Google Banking Small Business 160

Sword and the Script

DECEMBER 21, 2021

2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016. organic social media has diminishing value as the social platforms depress brand messages and links to third-party websites; and. third party tracking (e.g. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Presspage

OCTOBER 6, 2017

” In his role, he is responsible for the overall awareness of the location online, inbound traffic, social media, SEO, and content marketing. In particular, the SEO options and storytelling features captured my attention. Harms explains that “during a social media event in Chicago, I got in touch with PressPage.

Tourism 122

Tourism SEO Storytelling Social Media 122

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. million of revenues, improving on 2019’s $10.2

Media 105

Media SEO Analytics Analysis 105

The Resolution Blog

DECEMBER 17, 2015

If you gain coverage on a site that has a high domain authority the link to your client’s content will pass on, even more SEO (search engine optimisation) value so this is another key metric you should track. Learn more about domain authority here. Social shares. Again, it is important to report if your coverage has been shared.

Measurement 120

Measurement Analytics SEO Google 120

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 204

Marketing Advertising Advertising Industry 204

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. Miami International Airport. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G.

Airlines 87

Airlines Web SEO Internal 87

Remote PR Jobs

SEPTEMBER 25, 2023

Whether it was the fantastic content you've distributed, the influence of your SEO efforts, the customer experience you've delivered, or a combination of all three, earned media refers to the recognition you receive as a result. Earned Media Quite simply, earned media refers to media exposure you’ve earned through word-of-mouth.

Media 100

Media Pinterest LinkedIn Case Study 100

Cision

MAY 12, 2017

Smith joined the organization as an account coordinator in November 2016, and quickly advanced through her ability to craft successful campaigns and land national coverage for clients. Traditional media coverage is still great, but a strong online presence and SEO optimization are necessary. How can brands overcome this challenge?

Financial 180

Financial Television Leadership Travel 180

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. Image Source: [link]. Fred is a spam algorithm that works around links.

Google 64

Google Digital PR Mobile SEO 64

Presspage

NOVEMBER 13, 2017

But there are some other important reasons as well: Trust Over 60% of people trust Google News more than they trust the news outlets contained in Google’s Index ( 2016 Edelman Trust Barometer ). SEO When we talk about Google, then SEO is definitely a topic that we should address.

Google 94

Google Guidelines SEO Engineering 94

Shift Communications

OCTOBER 11, 2016

Thus far in 2016, PR professionals have generated 236,356 press releases. SHIFT extracted a random sample of 1,052 releases from 2016 and scanned them for key content metrics. Because Google devalued press release distribution sites a few years ago, press releases are untrusted and therefore don’t pass along any SEO authority.

SEO 60

SEO Google Social Media Agency 60

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. Get started with PRWeb’s newest tip sheet and learn how press releases can help drive traffic back to your site and increase your SEO ranking. We’re No Longer Reaching in the Dark. Personalize messaging with credible sources.

Marketing 120

Marketing Analytics Television Tools 120

Cision

AUGUST 22, 2016

Take a look at a recent desktop version of this article about the New York Yankees (h/t to Dennis Schaeffer for passing this on): https://www.theguardian.com/sport/blog/2016/aug/18/why-the-new-york-yankees-cant-lose-even-when-they-try-to. There’s a pretty compelling reason why… What if I don’t care about SEO?

Mobile 96

Mobile SEO Web Google 96

Presspage

DECEMBER 18, 2017

Many organizations still work with PDF based newsroom repositories, that besides not being mobile-friendly, also deliver poor SEO results. Effectively increasing your SEO results. In 2016 it finally happened…mobile traffic overtook the desktop as the primary method used to access websites.

Mobile 60

Mobile SEO Web Google 60

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Content research & creation (15%). Buyer journey optimization (9%). Customer service and Chatbots (15%).

Marketing 118

Marketing Data B2C Big Data 118

Presspage

OCTOBER 12, 2017

Further reading: Google Security Blog, 'Next steps toward more connection security', April 24, 2017 Google Security Blog, ‘Moving towards a more secure web’, September 8, 2016 In recent years, Google has started to push HTTPS sites as a standard internet protocol.

SEO 74

SEO Web Privacy Google 74

PR 20/20

SEPTEMBER 21, 2016

REI’s SEO / Content Marketing Program Manager Eric Hess ( @HessInSeattle ) made that point by breaking down the differences between long and short-form content. All in all, content marketers need to not only publish content, but also think about how they can make it easily accessible and more attractive to their intended audiences.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Sword and the Script

APRIL 12, 2022

million in 2016. It has since been acquired by an SEO software company. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly. It raised a Series A round of funding for $1.1

Software 88

Software Pitching Measurement Enterprise 88

Sword and the Script

MARCH 6, 2018

I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016 (see caveats below). Let’s revise the 2016 numbers. 1) Median PR salaries remain flat. Why stop there?

Survey 112

Survey Agency Report Corporate 112

The Proactive Report

OCTOBER 27, 2017

Source: SBA Gov 2016 ) Just over half of them (54%) have a website. Do you need to do more SEO (Search Engine Optimization) so you get more traffic from search? There are 28.8 million small businesses in the US, which account for 99.7% of US businesses. Hard to imagine why the other half don’t!)

Tools 113

Tools Analytics Google Web 113

5W PR

AUGUST 16, 2019

In a research paper published in 2016, a group of Google engineers shared their plans for how videos could be filtered through YouTube’s recommendation engine for a better user experience. Much discussion about getting views on YouTube is focused on YouTube SEO, social media promotion, and garnering subscribers.

YouTube 68

YouTube Social Media Engineering Media 68

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%). However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

ISEBOX

FEBRUARY 23, 2017

If that external site is yours, you drive website traffic every time someone clicks on the pin, increase that traffic potential exponentially every time someone re-pins it, and boost SEO. Still, Instagram has more active monthly users, at 500 million compared to Pinterest’s 150 million according to 2016 figures.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

The Resolution Blog

NOVEMBER 25, 2015

PR planning for 2016? PR pros don’t need to know about SEO. PR, SEO and analytics expert Andrew Smith reveals the hidden impact your press coverage is having in Search results. Some amazing practical lessons here from the Swedish Pirate Party. What is Inbound & why should PR pros care? Say hi if you’re there!

eBook 120

eBook Google Tools Analytics 120

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016. But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). All of it. 2: Video AND audio production skills. No doubt about that.

Analytics 60

Analytics Instagram Mobile Employee 60