Cision

MAY 6, 2016

Live video is the future of marketing – live video is hot,” said Mike Stelzner, CEO of Social Media Examiner, at Social Media Marketing World last month. 58 percent want to improve YouTube knowledge. 50 percent will increase use of video in 2016. 50 percent of marketers want to learn more about live video.

Facebook 0

Facebook Marketing Video Film 0

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. Of course, it highlights that YouTube is better – it is written for them. So then Google, is it really YouTube where we need to placing our hard earned budgets?

YouTube 28

YouTube Advertising Advertising Television 28

Cision

APRIL 5, 2017

Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market. Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all). Conclusion.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Critical Mention

JANUARY 22, 2020

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. . Expanded content coverage across the globe.

Television 80

Television Radio Analytics YouTube 80

Shift Communications

DECEMBER 15, 2016

After an aggressive media relations push, we began to pick up traction in the local market. Ultimately, the result was a comprehensive, 16-minute video interview published on YouTube and one of the industry’s most valued publications. They were able to capture her special story and the memories her McDonald’s family had with her.

Print 60

Print Media Travel Wireless 60

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” SoMe = Facebook, Twitter, YouTube. Influencer marketing and authentic word-of-mouth are as important as press releases and media placements anymore.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. YouTube and Facebook both offer 360-degree functionality for viewers.

Video 78

Video Trends Strategy Marketing 78

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. Goldy Hyder , Hill & Knowlton | Marketing: Portraits in PR.

Banking 60

Banking Marketing Wireless Advertising 60

Critical Mention

OCTOBER 27, 2018

billion between 2016 and 2017. This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. ContentAdore’s goal is to increase web traffic and leads through valuable content marketing strategies. billion to $9.1 SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

ISEBOX

OCTOBER 19, 2016

Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. YouTube: 1 billion. And that’s just the Top 3, as of October 1, 2016. The post Why has pharmaceutical PR been slow to embrace social media marketing? Twitter: 310 million. Twitter: 310 million.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Contently - Strategy

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016.

SEO 119

SEO Automotive YouTube Video 119

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Sundial (marketers of the Shea Moisture and Nubian Heritage lines) identified an underserved market and developed products for it.

Brand 136

Brand Branding How To Storytelling 136

Stern + Associates

DECEMBER 19, 2022

He and his co-authors were ahead of their time when they published the 2006 article for Harvard Business Review (HBR), “ Strategies for Two-Sided Markets ,” followed by their bestselling book “ Platform Revolution:How Networked Markets Are Transforming the Economy and How to Make Them Work for You ” in 2016.

System 62

System Technology Engineering Data 62

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. They are moving to YouTube and Instagram. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Changing Habits. It’s simple.

Pitching 120

Pitching How To Instagram YouTube 120

Communications Conversations

NOVEMBER 4, 2016

60 Minutes jokes aside, influencer marketing has become big business. Influencers with 7M+ fans are getting up to $300,000 per post on YouTube. Influencers with 7M+ fans are getting up to $300,000 per post on YouTube. Not really “started”–because I’ve been an advocate for influencer marketing for years.

Writing 60

Writing Marketing YouTube Creativity 60

Beyond PR

JULY 20, 2017

Now, we’re taking that to the next level with new multi-channel PR campaign management features including Google Analytics and Adobe Omniture integration; new Cision Influencer Graph features “You Might Also Like” and “Trending Influencers;” and expanded social monitoring, including Facebook, YouTube and Instagram.

Communications 64

Communications YouTube Analytics Instagram 64

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Email marketing.

Case Study 118

Case Study Crisis Management Crisis Study 118

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

For example, if you rep an online roommate pairing service, you will want alerts on news topics like the apartment rental market, housing regulations, or even roommate horror stories. Another example is the YouTube brand safety crisis.

Pitching 136

Pitching Media Privacy YouTube 136

Cision

NOVEMBER 19, 2015

Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . As the platforms grow in popularity, businesses are beginning to question if and how live streaming fits into their marketing plans. Go outside-the-box with your content marketing.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Sword and the Script

APRIL 12, 2022

million in 2016. Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We Meltwater offers 50 suggested metrics to measure your content marketing. Content picks from around PR .

Software 89

Software Pitching Measurement Enterprise 89

PR for Anyone

DECEMBER 5, 2023

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. Robiar highlights their proactive approach in adjusting to the changing landscape, mentioning the current return to a more familiar job market.

Industry 130

Industry Travel Education Employee 130

Cision

NOVEMBER 28, 2016

So, let’s try to identify some of the primary groups that you may want to (or not want to) target with your marketing or communications. We do know that the actual number of tweets has decreased in 2016 from its 2014 peak. Conclusion.

Twitter 0

Twitter How To Social Media YouTube 0

Communications Conversations

JULY 6, 2018

Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. However, the big question on marketer’s minds is this: How does IGTV fit into my already busy social media mix?

Social Media 87

Social Media Instagram Media Video 87

Shift Communications

DECEMBER 15, 2015

Vine is like the Twitter of YouTube. If you want to film a long informational video, YouTube is probably more of the platform for you. See my previous post about how to create a fabulous YouTube channel if you’re looking for tips!) Video traffic is predicted to comprise 55% of internet traffic by 2016. Amanda Loewy.

Brand 60

Brand Branding Film YouTube 60

MaccaPR

APRIL 20, 2016

That place is Social Media Marketing World. Social Media Marketing World started with a captivating keynote from. Social Media Examiner’s Michael Stelzner, during which he identified top trends impacting social media in 2016. The Year Of (Live) Video for Social Media Marketers. Let’s dive in!

Social Media 48

Social Media Trends Media Facebook 48

Waxing UnLyrical

AUGUST 5, 2016

Watching the opening ceremony of the 2016 Summer Olympics on NBC, broadcast live from Rio de Janeiro (I mean, Zika can’t get me through an LCD screen, can it?). But you know what’s really interesting about the 2016 Olympics? The other day I caught an NPR report on the YouTubers descending on the Games. But with 1.4

YouTube 40

YouTube Banking Video Sports 40

Contently - Strategy

NOVEMBER 30, 2018

Posting a video on YouTube is one thing. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. In 2016, YouTube surpassed the top 10 cable programs in regular viewership, and as of this year, the platform averages 1.9

YouTube 111

YouTube Video Marketing Guidelines 111

Beyond PR

JANUARY 16, 2018

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. He is responsible for developing and executing the company’s go-to-market strategy to drive revenue growth and profitability. Edelboim has served as Cision’s President of the Americas since December 2016.

Data 70

Data Retail How To Sports 70

Cision

JULY 11, 2016

When it was announced that Twitter won streaming rights to 10 NFL games for the 2016-2017 season, the logical next question was how they would deliver the content to viewers ( Seahawks are streaming on December 15 , so you have some time to prepare your tweets ). Twitter is pursuing other major events to stream.

Sports 120

Sports Twitter Mobile Facebook 120

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Beyond PR

APRIL 6, 2017

Brands that do it well leverage our memories, fears and dreams to position themselves in the market. The ad itself has been viewed more than 63 million times on YouTube. Comments under the YouTube video emphatically declare the ad as a tear jerker. Duracell is “Trusted Everywhere”.

Brand 49

Brand Branding YouTube Survey 49

Stephen Waddington

AUGUST 3, 2017

It should be part of your marketing, media or public relations planning toolkit. Take-up of fixed broadband in the home has increased since last year; more than eight in ten (82%) households now have a fixed broadband connection, compared to 79% in 2016. Ofcom’s latest report is packed with data and analysis. 2 Over the top television.

Report 100

Report Communications Analysis Television 100

Cision

JANUARY 18, 2016

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. So, in this post I want to explore five best practices that can help communication professionals and content marketers optimize their content for LinkedIn. Of course, relative to WordPress (3.6

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Mindful Marketing

FEBRUARY 23, 2019

In 2016, the foot of Orlando Magic’s Aaron Gordon blew through the side of some Nikes when he landed after a dunk. Some have been frustrated enough to upload their sneaker stories to YouTube, for instance: One consumer shows how the soles separated from the rest of his $200 Nikes after limited wear. Probably not.

Sports 88

Sports Company YouTube Marketing 88

OnePitch

DECEMBER 13, 2022

Kimeko is a senior marketing reporter for Digiday who covers media buying and ad spending along with marketing strategy. That’s marketing on platforms, marketing on television. But the problem with that is then you see stuff you’re like, “Hmm, 2016. It runs the gamut. “We Her Pitching Preferences. [00:04:25]

Pitching 52

Pitching System Video Television 52

Sword and the Script

JANUARY 7, 2020

All in all, I had access to the platform for about two months and several phone and email exchanges – questions and answers – with both marketing and support representatives. Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016.

Tools 83

Tools Comparison Media System 83