PR for Anyone

DECEMBER 5, 2023

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. They adapted, working throughout while ensuring safety measures were in place.

Industry 130

Industry Travel Education Employee 130

Stephen Waddington

JUNE 12, 2018

AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. You’ve spent more than 10 years building a community that has consistently driven up standards in the measurement and performance of public relations. AMEC’s data showed that globally around 80% of measurement programmes contained an AVE as a metric.

Measurement 75

Measurement Government Education Conference 75

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

If part of your 2016 B2B PR planning is to invest in a top-notch PR firm , don’t go ahead without incorporating these eight key questions into your decision-making criteria. Look for examples of work that demonstrate a grasp of strategy and thought leadership where relevant. Can you provide some recent, relevant case histories?

B2B 159

B2B Agency Creativity Meeting 159

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Proactive Report

MARCH 1, 2016

This DigitalPR chat took place on Friday, February 26, 2016. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Q2: This report from the API says that most news outlets are measuring the wrong things about their content. What should we be measuring? Is that occurring? Shonali Burke.

Twitter 100

Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

This DigitalPR chat took place on Friday, February 26, 2016. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Q2: This report from the API says that most news outlets are measuring the wrong things about their content. What should we be measuring? Is that occurring? Shonali Burke.

Twitter 100

Twitter Measurement Digital PR Hotels 100

Wadds Inc.

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). To offer organisational leadership. Chartered status is typically recognised a measure of competence within a profession. The scheme was changed to a one-day assessment in three areas of practice in 2014: ethics, strategy, and leadership.

Publicity 72

Publicity Ethics Training Education 72

Cision

MARCH 20, 2017

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs.

Technology 227

Technology Data Big Data Measurement 227

Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in.

SEO 119

SEO Automotive YouTube Video 119

Beyond PR

JULY 20, 2017

However, many professionals continue to use disjointed platforms and standalone measurement tools to manage and analyze their campaigns. Edelboim has served as Cision’s President of the Americas since December 2016. Communicators must use a multi-channel approach to effectively reach their target audiences – no secret there.

Communications 64

Communications YouTube Analytics Instagram 64

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. 1.038 billion in January 2016, to be exact. This is a measure of the number of people who will see your post in their NewsFeed without any paid placement.

Advertising 120

Advertising Advertising Facebook B2C 120

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Adapting This is an interesting area in which some organisations have shown strong leadership. We’ve some indication of what’s to come.

Government 132

Government Crisis Exercises Retail 132

Reputation Us

JULY 13, 2017

The 2017 Annual Survey of Bank Reputations released a week after the Fed’s stress test results, revealed that the weight of importance of governance and innovation in banking has increased, as the importance of leadership and performance has declined. Leadership (14.1%). How does a financial institution measure up to the competition?

Banking 60

Banking Reputation Financial Government 60

Reputation Us

JULY 14, 2017

The 2017 Annual Survey of Bank Reputations released a week after the Fed’s stress test results, revealed that the weight of importance of governance and innovation in banking has increased, as the importance of leadership and performance has declined. Leadership (14.1%). How does a financial institution measure up to the competition?

Banking 60

Banking Reputation Financial Government 60

Beyond PR

JANUARY 16, 2018

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. Edelboim has served as Cision’s President of the Americas since December 2016. He was named President of PR Newswire in June 2016, and prior to that was a Senior Vice President at the company from June 2013 to June 2016.

Data 70

Data Retail How To Sports 70

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? How to Develop Meaningful PR Measurement. Thought Leadership: Wise Thoughts from Wide Experience. 3 Tips for Getting Your Online Video Act Together for 2016. What subjects would you like us to tackle in 2016? And these seven posts are some of my personal favorites.

Storytelling 0

Storytelling Video Leadership Writing 0

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Getting Your PR Measurement Program in Shape for 2016. Want to see how to do this for your blog? Here’s how. Ah, the question on every PR pro’s mind.

Measurement 60

Measurement Tools Agency Blogging 60

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. How are you measuring your programs? Demonstrate your value through thought leadership and engaging multimedia content.

Marketing 120

Marketing Financial Strategy Analytics 120

PRSay

AUGUST 25, 2017

Bureau of Labor Statistics figures for 2016 show that among “public relations and fundraising managers” — a subset under the “Management, professional, and related occupations” category — 10.3 Setting measurable and achievable goals seems a particularly valuable — but generally omitted — starting point to drive results.

Measurement 106

Measurement Meeting Resources Creativity 106

Waxing UnLyrical

MAY 11, 2016

It can also be hard to measure. Yes, media relations can be used for general awareness, which can be difficult to measure, but it also continues to be a valuable tool for new sales, partnerships and key messaging initiatives. We did not bank on that sort of measurement opportunity but it happened. More than 2.9

Media Relations 40

Media Relations Media Measurement Conference 40

PR Conversations

FEBRUARY 28, 2018

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Source: VMA Group Report: Inside Insight (2017).

Training 65

Training Ethics Data Analysis 65

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company. Suggested Reading Michelli, J. Shankman, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 4, 2018

In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016.

Survey 104

Survey Marketing B2B Content Marketing 104

Stuart Bruce

MAY 29, 2016

The fact that John Simpson thought this was a good idea shows that even in 2016 there are many less than enlightened companies and governments who will fall for the ‘hire a journalist’ myth thinking it will be the panacea to all their PR problems. John Simpson (@JohnSimpsonNews) May 26, 2016. hrrlGl153Q.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Practical Law Construction

JUNE 3, 2020

This blog considers as an alternative whether a contractor can recover time and/ or money as a contract variation, with particular reference to three standard form contracts – FIDIC’s 1999 Yellow Book , NEC4’s Engineering and Construction Contract and JCT Design and Build Contract, 2016 Edition.

Construction 52

Construction Government Analysis Transportation 52

Ethical Voices

MAY 8, 2023

And we look at your leadership and reputation. We’ve been helping companies measure their ethical culture since 2016. It’s been a big topic of conversation inside of our community and inside of our broader membership group, which is the Business Ethics Leadership Alliance. We look at governance practices.

Ethics 71

Ethics Training Financial Survey 71

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. They must reconsider how they create, distribute and pitch their thought leadership. Social Media.

Trends 120

Trends Mobile Media Print 120

Ethical Voices

MAY 6, 2023

And we look at your leadership and reputation. We’ve been helping companies measure their ethical culture since 2016. It’s been a big topic of conversation inside of our community and inside of our broader membership group, which is the Business Ethics Leadership Alliance. We look at governance practices.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 198

Marketing Content Marketing Data Social Media 198

Norton's Notes

NOVEMBER 22, 2016

Those working in PR out there reading this, will be all over blogging as part of a thought leadership platform for their clients, so they know the power they can hold. We all want to touch the latest shiny social media platform, and test and measure it, but take a look at Vine and Twitter – you need to stay fun and relevant.

Blogging 28

Blogging Marketing Web Twitter 28

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” SimilarWeb) (48%).

Survey 178

Survey Marketing B2B Study 178

Solo PR Pro

FEBRUARY 11, 2016

Our two groups of top communication professionals shared thought leadership, tips and advice on the following topics of interest: How does #PR / #SocialMedia differentiate from other disciplines in 2016? Are clients asking you to measure success differently in 2016? Chat Highlights.

Leadership 40

Leadership Measurement Groups Twitter 40

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). Marketing Measurement Statistics. PR and media relations statistics.

Content Marketing 127

Content Marketing SEO Social Media Marketing 127

ImPRessions - Crenshaw Communications

JANUARY 15, 2016

” And in later speeches, the familiar and uplifting: “The ultimate measure of a man is not where he stands in moments of convenience and comfort, but where he stands at times of challenge and controversy.” (Los On leadership. And finally this comment on technology and ethics could have been made in 2016.

Technology 199

Technology Ethics Leadership Examples 199

Ethical Voices

JANUARY 22, 2024

Then in 2016, I was recruited to come work at Advent Health, and partnered with their education team and their publishing team to add a few dimensions to the program that also addressed health and wellbeing. Influence is leadership. I asked him about it, how do you correlate this to what we did with your leadership team?

Ethics 78

Ethics How To Training Employee 78

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. .” — Tom Fishburne (@tomfishburne) March 13, 2016. The Case Supporting Gated Content.

B2B 127

B2B Mobile Content Marketing SEO 127