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Are thought leadership media opportunities in the business media drying up?

Communications Conversations

Ten years ago or so, thought leadership opportunities in the business media world were somewhat prevalent. It wasn’t crazy to get an article in HBR ( I did it with my HealthFitness client in 2016 ). You most likely need to subscribe to Cision or Muck Rack for that information (and even then, it’s not always accurate).

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10 Podcasts PR Pros Should Listen To

ImPRessions - Crenshaw Communications

While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Recent episodes have focused on Newfronts , Big Tech , female leadership ,and the art of networking. . PR agencies must stay up to date on current events and industry news. PR Hangover .

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Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]

Sword and the Script

Cision shakes up C-suite again Cision has swapped out its leadership again. Leadership shuffles and company restructuring often followed soon after these transactions. He was instrumental in Cison’s 2016 acquisition of PR Newswire for $841 million – and the eventual SPAC acquisition and “blank check IPO.”

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Top skills of the 2022 social media professional–as told by the people doing the actual work

Communications Conversations

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. But I thought what would be more interesting–and helpful–is to get that information from the people who are most important in this equation: the social media professionals themselves. Strong copywriting skills. Community management.

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Amid Flood of False News, PR Professionals Must Support Credible Journalism

PRSay

The public needs credible information, guidance and clarity on emotional topics such as the spread of COVID-19, police brutality and the Black Lives Matter movement. The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. And we commit to broadening media literacy.

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Free Tip Sheet! Earning Media Coverage in the Digital World

Cision

If your brand relies heavily on paid media to reach your audiences, you may need to readjust your 2016 strategy. 71 Ways to Get Media Coverage” will show you how to build long-term relationships with journalists, establish your thought leadership, improve the way you approach traditional PR tactics and more! Earned media.

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5 Easy Tips for Learning in Not So Obvious Places

Deirdre Breakenridge

Of course, learning requires you (1) make the time, (2) have a clear mind and (3) be fully present to receive information. Listening to their perspectives around the 2016 election has taught me so much about their hopes and dreams, as well as their concerns and struggles. I’m fortunate to have Millennials in my home.

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