Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Every employee needs media training. Creative employee communications.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

The sixth annual # givingTuesday on November 28 will probably smash 2016’s record-breaking haul of $168 million in charitable donations and thousands of hours donated to those in need. Brand-supported CSR programs should be developed with involvement from the company’s stakeholders, particularly employees. Make it horizontal.

Corporate 168

Corporate How To Employee Nonprofit 168

Cision

FEBRUARY 11, 2016

In fact, if you don’t give customers, clients and potential employees a peak at what truly drives your organization, you are losing loyalty, sales and your business’s future thought leaders and valuable role players. Consequently, the career website named Airbnb the best tech company to work for in 2016. How can you stand out?

How To 120

How To Media Employee Policies 120

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

DECEMBER 20, 2016

To do that, our team reviewed one year’s worth of news and blog mentions, or more than 500,000 posts. These messages were collected between July 1, 2015 and June 30, 2016, tracking the peak conversations from the media and blogs as well as the most viral topics on social channels.

Study 120

Study Small Business Groups Viral 120

Deirdre Breakenridge

NOVEMBER 21, 2018

Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner. With mounting debt (the average student in the Class of 2016 has $37,172 in student loans) many graduates need to take whatever employment opportunities are immediately available to them. A Guest Post By Sarah D.

Communications 171

Communications Nonprofit Training Study 171

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. A real-time response when the stakes are high.

Video 149

Video Case Study Agriculture B2B 149

NewsWhip

MAY 12, 2023

That means that Bud Light and AB-Inbev’s experience, which were similar to Nike’s, are beyond the scope of this blog and as such will not be covered here. Mulvaney announced her partnership with Nike just days after her video partnership with Bud Light was met with criticism from conservative publishers.

Brand 78

Brand Branding Instagram Airlines 78

Sword and the Script

MAY 5, 2016

This blog I created about seven years ago is now a business – introducing Sword and the Script Media , LLC. While this site is currently undergoing a technology and copy overhaul that is far from complete – rest assured the blog and its useful content will continue to be front and center. To my future employees.

Blogging 60

Blogging Content Marketing B2B Social Media 60

Practical Law Construction

JANUARY 12, 2023

Project Co appointed Lendlease as the design and build contractor under an amended JCT Design and Build Contract, 2016 Edition (the Building Contract). This blog post discusses how Project Co successfully achieved this downloading exercise. The project agreements clause.

Construction 90

Construction Exercises Employee Engineering 90

PR 20/20

SEPTEMBER 29, 2020

At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. Early posts on Marketing AI Institute’s blog. Content creation : Blogging and gated content were built on HubSpot. The Results: From a Pilot Blog to a Global Media Brand.

Case Study 92

Case Study Study Brand Branding 92

Doctor Spin

FEBRUARY 22, 2024

Learn more: Lobbying Internal Communications (IC) “Strengthening internal communication through various methods, including face-to-face communication, can improve employee engagement and build trust between management and employees.” Driving Employee Engagement. link] Most organisations have employees. link] 10 Coombs, W.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Happy employees are the ultimate growth driver.

Survey 178

Survey Marketing B2B Study 178

Presspage

AUGUST 10, 2018

When the Zika Virus broke out in 2016, OhioHealth published a backgrounder on ‘The Zika Virus: What central Ohioans need to know’ The article provides a great resource specifically for members of the public (in Ohio) looking to understand what Zika is, and its impacts. Leverage your Employees.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Doctor Spin

DECEMBER 4, 2023

Doctor Spin | The PR Blog. Employee performance reviews : Managers might give more weight to actions and results that confirm their preconceived notions about an employee’s performance, overlooking evidence to the contrary. Please support my blog by sharing it with other PR- and communication professionals. 4 Silfwer, J.

Media 52

Media eBook Viral Construction 52

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 58

Blogging Strategy How To Writing 58

Norton's Notes

NOVEMBER 22, 2016

However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead. This struck me as a bold statement, they were younger than me and although I know blogging is not in its 2000s hey day – I still felt it was a powerful tool in the right hands.

Blogging 28

Blogging Marketing Web Twitter 28

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. Early posts on Marketing AI Institute’s blog.

Case Study 42

Case Study Storytelling Study Engineering 42

PRSay

JULY 27, 2016

1-7, 2016) encourages new public relations professionals to share resources and advice with fellow new professionals across the country as we celebrate current members and encourage new members to join. During PRSA New Professionals Week, we will provide national programming such as a Twitter chat, webinar and blog series.

How To 60

How To Local Training Resources 60

PR 20/20

SEPTEMBER 21, 2016

This year, the PR 20/20 team sent four employees, including myself, to the local conference to mingle with the best and brightest in content marketing. Check out REI’s blog for short and long stories about a life outdoors. COPE-worthy content can be expressed through blogs, video, email, social, bylined articles and more.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Sword and the Script

DECEMBER 26, 2017

1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

PR in High Definition

FEBRUARY 27, 2023

billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. Layoffs have continued to dominate the headlines, putting the decisions of business leaders centre stage – they’re not only being judged by their employees but the general public too. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

PRSay

AUGUST 31, 2016

This month PRSA is going to hosting a number of Webinars and blog posts. EST. But keep in mind if we limit ethical discussions to just September, we will be doing our teams, our employees, our agencies and our organizations a disservice. It’s why we have ethics month every year and why we created the PRSA ethics app. 15, time TBD.

Ethics 113

Ethics Policies Healthcare Journalism 113

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016. But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). All of it. 2: Video AND audio production skills. No doubt about that.

Analytics 60

Analytics Instagram Mobile Employee 60

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. That tagline has never been more relevant than it is today.

Financial 98

Financial Conference Agency Resources 98

Contently - Strategy

APRIL 17, 2019

So if your team handles top-funnel content on a blog, maybe the group responsible for sales enablement content gets involved. Look at it this way: a fintech startup with 50 employees should have a different mindset than a Fortune 500 bank that has 25,000 employees spread across 40 countries. Take RBC, which is a huge company.

Content Marketing 109

Content Marketing How To Marketing Banking 109

MaccaPR

MAY 24, 2017

I saw these Minnesota crisis experts speak on a panel at the March 2017 IABC Convergence Summit (see also my blog recap of a social media panel featuring the Mall of America and Super Bowl ). In fact, according to a 2016 poll from the Pew Research Center , nearly one in four Americans have shared fake news!

Marketing 63

Marketing Social Media Report Employee 63

Cision

MAY 31, 2017

In October 2016, a few weeks before the premiere of the much-anticipated “Gilmore Girls” revival, Netflix recreated the fictional Luke’s Diner and served free coffee in pop-up shops across the country. For each order, employees nicely wrap up the product and write a personally addressed thank-you note.

Consumer 243

Consumer Brand Branding How To 243

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate.

Publicity 120

Publicity Analysis Measurement Tools 120

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

JULY 19, 2016

That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness. Marketers are reporting better results stemming from content marketing.

Survey 60

Survey Content Marketing Marketing B2B 60

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. Jeremy Pepper | Communimatic.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

ISEBOX

OCTOBER 13, 2016

August 2016 marked a pretty dubious one-year anniversary for Duschesnay, makers of Diclegis and promotional partner of the celebrity, Kim Kardashian. Anything that falls under the definition of “interactive promotional media” is content, including blogs, blog comments, website material and – yes – social media posts.

Pharmaceuticals 70

Pharmaceuticals Healthcare Social Media Analysis 70

Doctor Spin

JANUARY 27, 2022

And I’m no exception; in 2016 (the same year I was awarded Cision Scandinavia’s PR Influencer of the Year Award ), I had to turn the volume down on my career to get my head back on straight. In 2016, when I was in my worst state, I was irritated at something every ten minutes of every waking hour. And I agree.

Publicity 52

Publicity How To Industry Study 52

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog?

How To 198

How To Real Estate Web Case Study 198

Mindful Marketing

APRIL 23, 2023

Like the insurance companies, the fast-food chain has characters – actors pretending to be Wendy’s employees – doing and saying silly things in what are pretty appealing ads. ” ​ Subscribe to Mindful Matters blog. ’ To be fair, Wendy’s uses more than one type of humor.

Insurance 99

Insurance Insurance Social Media Comparison 99