Cision

DECEMBER 1, 2015

How’s your social media strategy looking? Devoting even just a little attention on your social media strategy can make for a big payoff in 2016. Images: Judith Doyle , Paul Downey , Mixy Lorenzo , Erich Ferdinand ( Creative Commons ). I’m willing to bet it could use a little end-of-year straightening up.

Social Media 120

Social Media Strategy Media Customer Service 120

Stern + Associates

FEBRUARY 23, 2023

With what he playfully calls “the quantum way of thinking,” Spiros explains that the secret to enabling innovation and creative problem solving in business is the same as when working out the mysteries of the universe: perspective and pace. Innovative and creative thinking is deep and deliberate that way.”

Creativity 105

Creativity Film Groups Engineering 105

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Contently - Strategy

SEPTEMBER 20, 2021

” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. By 2016, there were nearly 4,000 offerings in Scott Brinker’s terrifying martech supergraphic , each promising that they would lead marketers to the promised land.

Content Marketing 54

Content Marketing Data Strategy Marketing 54

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. with insider advice from pros at Life Time Fitness, Kuno Creative, Fast Horse, Honeywell and crisis experts Jon Austin and Jim Lukaszewski.

Crisis 48

Crisis Local Blogging Creativity 48

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Creative Eye/Design/Photography/Video. Social media managers need to have at least one or more of these creative skills.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Alan does an excellent job bringing strategies, tips and advice from the marketing stalwarts. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. It was amazing to share with one another and our fellow attendees at the 2016 Florida Public Relations Association Conference in Tampa Bay, Florida! Lisa Gerber, Founder, Big Leap Creative.

Conference 40

Conference Crisis Community Crisis Communications 40

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Short form videos are becoming increasingly important to a brand’s marketing strategy.

Brand 118

Brand Branding Video Social Media 118

PR 20/20

OCTOBER 4, 2018

It’s important that marketers constantly iterate strategies throughout the year based on performance. At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. Square Format. Timelapses.

Video 78

Video Trends Strategy Marketing 78

Contently - Strategy

JULY 28, 2021

But even though everyone from junior marketing coordinators to seasoned CMOs will give lip service to it, a great SEO strategy is hard to find. One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. Malissa MacKenzie, director of creative services at CarMax.

SEO 103

SEO Automotive YouTube Video 103

Prohibition

NOVEMBER 3, 2023

The Rise of TikTok TikTok launched in 2016 and since then, saw high levels of growth during the pandemic. With its user-friendly interface and the ability to create and share short video content, it quickly became the go-to platform for those seeking entertainment, creativity, and connection.

Marketing 62

Marketing Instagram Viral Video 62

Waxing UnLyrical

JANUARY 25, 2016

If your business is still in the planning phase for 2016, don’t worry… we’ve all been there (and some of us still are!). Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. ” 4.

Strategy 40

Strategy Software Creativity Writing 40

Sword and the Script

DECEMBER 21, 2021

Finally, the demise of third-party cookies means brands are reviewing their data strategies and will make major changes. It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Jon Amar , Principal Consultant, onword.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. With the help of AI, marketers can now look at the big picture and implement this holistic view to refine their strategies. Creative skills (26%). Image recognition software (4).

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

If part of your 2016 B2B PR planning is to invest in a top-notch PR firm , don’t go ahead without incorporating these eight key questions into your decision-making criteria. Can you offer an example of a creative strategy? Can you provide some recent, relevant case histories? How do you calculate ROI for PR services?

B2B 159

B2B Agency Creativity Meeting 159

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Alan does an excellent job bringing strategies, tips and advice from the marketing stalwarts. Adweek Yeah, That’s Probably an Ad.

Marketing 204

Marketing Advertising Advertising Industry 204

PR 20/20

JUNE 16, 2016

“Strategy is a system of expedients; it is more than a mere scholarly discipline. The term strategy is so overused by marketing departments and agencies that it is, in many cases, meaningless. The term strategy is so overused by marketing departments and agencies that it is, in many cases, meaningless. Helmuth von Moltke.

Strategy 40

Strategy Marketing Energy Training 40

Beyond PR

AUGUST 31, 2016

Moreover, a documented content strategy has become a major differentiator between content programs that work and those that don’t. ” — The Role of Earned Media in Inbound Strategy. Content Strategy: Clarity, Constraints, and Common Sense. The reason for this is simple. – 11:15 a.m. – 12:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Cision

APRIL 5, 2017

With more than 24 million views on YouTube, obviously the creative had the right effect. In the 2016 CMO survey, 87% of respondent said they can’t document that social media activity actually creates new customers. Comments under the YouTube video emphatically declare the ad as a tear jerker.

Brand 252

Brand Branding YouTube Social Media 252

Prohibition

AUGUST 15, 2022

She first started posted on Instagram, back in April 2016, but as of today she has a following of over 3 million. There are many benefits for brands when it comes to using virtual influencers as part of their influencer strategy. The option to choose between influencers enables brands to try new influencer marketing strategies.

Brand 116

Brand Branding Fashion Marketing 116

Prohibition

JUNE 27, 2023

The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

Brand 71

Brand Branding Marketing Fashion 71

wiredPRworks

JUNE 17, 2016

Thanks so much to Association Forum for inviting me to present social selling strategies for associations at Forum Forward on June 22 at The Geraghty in Chicago !! In my session, “WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!] Will you be at Forum Forward? I'd love to meet you!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. As part of our strategy, we went after market leaders like Dropbox and Hightail. All it takes is a creative team, a willingness to take risks, and serious commitment to PR. Take advantage of social media. .

Brand 136

Brand Branding How To Storytelling 136

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy.

Blogging 69

Blogging Strategy How To Writing 69

Cision

FEBRUARY 23, 2016

A combination of paid, earned, shared and owned media (PESO) – an integrated strategy – is necessary to be effective. I found creative and intelligent people trying their best to deliver commercial success for clients. Gain insights from Cision’s free State of the Media 2016 Report! What drew you to the PR industry?

Analytics 120

Analytics Agency Newspapers Community 120

Beyond PR

OCTOBER 20, 2016

Learn how to use your research throughout the entire communications lifecycle to better understand your audience, identify influencers, inform content and channel strategy, and then monitor in real time to assess what is and isn’t working. She believes the key to successful content is balancing creativity, analytics and commonsense.

Conference 40

Conference Internal International Sports 40

Prohibition

APRIL 26, 2022

Influencer marketing has been on the rise since 2016 and the now popular marketing strategy is only getting bigger – with experts predicting the growth of influencer marketing continuing into 2022 and the sector valuing at over £12.57 billion globally this year ! Get in touch with us today to find out more.

Social Media 62

Social Media Brand Branding Media 62

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking. Thank you to Rick and his team for opening the door and sharing their strategy in PR measurement.

Measurement 136

Measurement B2B Google Financial 136

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. What about press releases, what are some new strategies and tips PR professionals can keep in mind?

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

MARCH 1, 2016

Before you even begin creating a communication strategy, you need to have a clear grasp on your industry and your brand’s role in it. Greg Mondshein, senior vice president of Hotwire PR, says understanding your brand’s differentiators and how you provide value is key to a successful marketing strategy. What do you dislike most?

Technology 120

Technology Industry Storytelling Strategy 120

Deirdre Breakenridge

NOVEMBER 3, 2016

On Tuesday, November 15, 2016, at 8:30 p.m. Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. Are you trying to find ways to develop your professional portfolio and personal brand while still in school?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Cision

NOVEMBER 19, 2015

Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . Katherine Doble is Director of Digital and Branding at Miami-based Schwartz Media Strategies. Images: Giorgio Minguzzi , gdsteam ( Creative Commons ).

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Cision

MARCH 24, 2016

You already know influencer marketing is an important part of your strategy. Here are four benefits of working with influencers in real time: Want to learn more ways to involve influencers in your real-time marketing strategy? But with a little creativity, you may be able to find a unique way to get involved. Add credibility.

Brand 120

Brand Branding Viral Trends 120

Maxim Behar

MAY 12, 2021

The creative projects, with which M3 Communications Group, Inc. Since the establishment of BAPRA Bright Awards, the company has traditionally been in top 3 and has been a first place winner three times so far – in 2011, 2016 and 2018. M3 Communications Group, Inc. We at M3 Communications Group, Inc.

Groups 52

Groups Communications Public Affairs Internal 52

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy.

Blogging 40

Blogging Strategy How To Writing 40