PR 20/20

SEPTEMBER 8, 2021

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

MARCH 7, 2017

The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Marketing Strategy: The Looming Knowledge Crisis. Therefore, for accurate year-over-year comparisons, I’m using the 2016 benchmarks the publication originally published.

Survey 73

Survey Corporate Comparison Financial 73

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. My colleague, Katy Hendricks , wrote an insightful blog post back in January reflecting on how Coldwell Banker approached partnerships and thought leadership at CES 2016.

Real Estate 60

Real Estate Leadership Conference Construction 60

Sword and the Script

DECEMBER 4, 2018

Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016.

Survey 104

Survey Marketing B2B Content Marketing 104

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing.

Web 60

Web Internal International Storytelling 60

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. The Strategy.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

SEPTEMBER 8, 2021

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. Our industry continues to suffer from a lack of visible leadership. Singer and Eurovision Finalist 2016. Former Manager, Hill+Knowton Strategies. Thank you so much for your leadership, for your engagement, for your inspiring! Thabisile Phumo.

Energy 52

Energy Groups Internal International 52

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Sample services include: Content strategy, with the Cognitive Content Hub™ methodology.

Marketing 52

Marketing Storytelling Technology Community 52

Karen Freberg

NOVEMBER 1, 2017

This was a conversation I had back in late 2016, and it continued on for 2017. I am pleased, and extremely excited, to announce a new class I am going to be offering in the Spring 2018 semester: Advanced Social Media Strategy , otherwise known as #FrebergSM. I feel like I’m Remy facing Anton Ego in the movie Ratatouille.

Social Media 40

Social Media Media Exercises Education 40

Shift Communications

MARCH 3, 2016

While these certainly are the building blocks for an event centered on thought leadership and innovation, SHIFT wanted to get inside the mind that started it all. First year registrants should try to attend my short “Welcome to SXSW 2016” remarks on Friday morning, March 11. Meet Hugh Forrest, Founding Director of SXSW Interactive.

Interviews 60

Interviews Conference Creativity Community 60

Maxim Behar

SEPTEMBER 5, 2021

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust." Now the leadership is horizontal. How do you think PR agencies will change? -

Meeting 98

Meeting Advertising Advertising Agency 98

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold?

Sports 0

Sports Leadership Internal International 0

PRSay

OCTOBER 21, 2022

But while a speechwriter can’t take back her words if the audience doesn’t respond as hoped, PR professionals can usually adjust their communications strategies as needed. But in 2016, after a public feud involving rapper Kanye West and his then-wife, Kim Kardashian, Swift’s plans for her next album slammed to a halt.

Strategy 157

Strategy How To Video Reputation 157

Shift Communications

MARCH 10, 2016

2016 marks the 30 th year of SXSW. In 1994, the conference introduced the popular Interactive and Film tracks, and today SX has become a well-known creative epicenter for everything from tech, music and film, to fashion , sports and even medicine. Maybe Game of Thrones is more your style.). Evaluate, evaluate & evaluate.

How To 60

How To Film Conference Guidelines 60

Waxing UnLyrical

NOVEMBER 20, 2018

By understanding the purpose and objectives for creating and amplifying a brand’s message and story, PR professionals can now adjust stories and messages more nearly to real-time, using data and technology to understand a message’s resonance, the most effective channels for amplification and how the strategy impacts the bottom line.

Measurement 56

Measurement Storytelling Data Technology 56

Sword and the Script

DECEMBER 20, 2022

Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. More show and less tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 194

Writing Communications Marketing B2B 194

Norton's Notes

NOVEMBER 22, 2016

Those working in PR out there reading this, will be all over blogging as part of a thought leadership platform for their clients, so they know the power they can hold. Blogger outreach is a key element of an engagement strategy, does this reduction and shift in traditional blogs mean PR firms have to go back to the drawing board?

Blogging 28

Blogging Marketing Web Twitter 28

MaccaPR

AUGUST 26, 2015

Stay tuned in 2016! After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. At our Flavor Graveyard, we pay tribute to our dearly de-pinted.

Corporate 48

Corporate Examples Storytelling Brand 48

Waxing UnLyrical

DECEMBER 16, 2015

For me, that’s running, riding a motorcycle, photography – creative activities that free my mind and open my thinking to possibilities. Warren Berger developed a simple and powerful approach for creative problem solving. It gives creative confidence to the group. Spend time doing things beyond work.

Creativity 32

Creativity Agency Local Industry 32

PRSay

OCTOBER 7, 2018

Mildenhall, a marketing and business strategy expert who has held executive positions at Coca-Cola and Airbnb, attributes this sense of empathy to growing up working-class in Northern England. The only way I can do that is if I’ve got brilliant strategic operational and creative relationships with my PR people.

Conference 125

Conference Creativity Internal International 125

Communications Conversations

APRIL 4, 2016

All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). Sometimes, Starbucks is finding a way to get creative with more mundane and recurring corporate news: Such as when the CEO speaks at the annual shareholder meeting. They include infographics.

Corporate 60

Corporate Strategy Pinterest Web 60

Sword and the Script

NOVEMBER 19, 2016

I culled back through all the article I’ve read and tweeted so far in 2016 to take another look. And that’s the theme for this week’s vetted roundup of Unscripted Marketing links [UML] – the CMO and the challenges, the creativity and a key to success. 1) The Creative CMO goes Back to the Future. And try to be more creative.

Marketing 60

Marketing B2B Creativity Analytics 60

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Positional started its SEO strategy by building a foundation of content on the site.

Internal 118

Internal International Insurance Insurance 118

Cision

AUGUST 26, 2015

Global Strategy Director at Edelman Digital. President of Convince and Convert – a strategy consulting firm. Co-Founder of Status Creative, a leader in social media engagement. STRATEGY: How To Allocate Your Time On #SocialMedia @Bigullak #SMM #ContentMarketing #CMO pic.twitter.com/tU4tvJjtUu. link] #Adweek.

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. I have awesome clients who give me room to get creative, which makes my job fun.

Media 112

Media Journalism Report Video 112

Sword and the Script

APRIL 13, 2019

We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. Looking for an agency partner with digital, analytical and creative know-how?

Study 116

Study Survey Infographics B2B 116

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. I’m at my most creative first thing in the morning. What is Deep Work?

Writing 114

Writing Social Media SEO Blogging 114

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. October 19, 2016. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

MAY 9, 2017

One organization I think could benefit from a current “do-over” would be Nestlé Canada and the issues arising with its strategy to secure continued access to inexpensive well water rights in Wellington, Ontario to bottle and sell it. Aside from the talent to play an instrument, I dream of having more abilities that are creative.

Energy 53

Energy Measurement Internal International 53

Cision

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. To maximize the value of your video production, it’s very important to adopt a multichannel promotion strategy. Cision Distribution makes it extremely easy to incorporate video into your campaign strategy.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. As Kirstene Stewart states, “Homogeneity is a creativity killer.”

Employee 40

Employee Internal International Corporate 40

PRSay

JANUARY 18, 2017

2016 was the year of the unexpected. So our dedicated insights team has put together our “Tap Ten” list of predictions for the industry that will help marketers develop a sound strategy in this New Year. From a Trump presidency to Brexit, I think I speak for most us when I say that I’m excited that 2017 is finally here.

Marketing 60

Marketing B2B Technology Fashion 60

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 8) Creativity over productivity. Performance marketing companies will work to build out their creative capabilities. Also see PR and Storytelling; Off Script No.

Social Media 93

Social Media Marketing Media Creativity 93

Mark My Words

DECEMBER 29, 2015

Whether you’re a boutique dentist or selling bleach being human was at the centre of everyone’s comms strategy. 2016 will be about responsibility. As the 1,969 PR entries on display at this year’s Cannes Lions showed too many ‘creative interventions’ exist only to mark-up fees. Authenticity is not doing PR. Forget authenticity.

Journalism 60

Journalism Wikipedia Film Interviews 60