Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Cision

FEBRUARY 23, 2016

A combination of paid, earned, shared and owned media (PESO) – an integrated strategy – is necessary to be effective. I found creative and intelligent people trying their best to deliver commercial success for clients. Gain insights from Cision’s free State of the Media 2016 Report! What drew you to the PR industry?

Analytics 120

Analytics Agency Newspapers Community 120

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Finally, the demise of third-party cookies means brands are reviewing their data strategies and will make major changes. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

JANUARY 25, 2016

If your business is still in the planning phase for 2016, don’t worry… we’ve all been there (and some of us still are!). Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. ” 4.

Strategy 40

Strategy Software Creativity Writing 40

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? On Tuesday, November 15, 2016, at 8:30 p.m. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Beyond PR

AUGUST 31, 2016

Moreover, a documented content strategy has become a major differentiator between content programs that work and those that don’t. ” — The Role of Earned Media in Inbound Strategy. Content Strategy: Clarity, Constraints, and Common Sense. The reason for this is simple. – 11:15 a.m. – 12:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Prohibition

JUNE 27, 2023

The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

Brand 71

Brand Branding Marketing Fashion 71

wiredPRworks

JUNE 17, 2016

Thanks so much to Association Forum for inviting me to present social selling strategies for associations at Forum Forward on June 22 at The Geraghty in Chicago !! In my session, “WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!] Will you be at Forum Forward? I'd love to meet you!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Why should your company or agency use social influencers and native content in your PR strategy? New companies are making millions from this strategy. Spread out your strategy, diversify. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

Case Study 50

Case Study Study Community Nonprofit 50

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Invest in your future! Anything is possible now.

Financial 98

Financial Conference Agency Resources 98

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. Check out Cision’s free “State of the Media 2016 Report!” What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”.

Marketing 52

Marketing Storytelling Technology Community 52

wiredPRworks

NOVEMBER 22, 2016

#GivingTuesday is on November 29, 2016. Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. What will do differently in 2016? Get creative! Tell us: How did you participate in 2015? What did you learn?

Nonprofit 40

Nonprofit Small Business Creativity Corporate 40

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Invest in your future! Anything is possible now.

Financial 52

Financial Conference Agency Resources 52

Shift Communications

MARCH 3, 2016

First year registrants should try to attend my short “Welcome to SXSW 2016” remarks on Friday morning, March 11. For this talk, I will outline some of the new additions for this year’s event as well as cover the general community vibe of SXSW Interactive. It is not necessarily a secret.

Interviews 60

Interviews Conference Creativity Community 60

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! Swarmwise eBook: Building a community. PR planning for 2016? Wadds latest Slideshare explore brand social strategy and why we should remember that the internet is a conversation. His creativity is out of this world so we’re taking notes! We love [link].

eBook 120

eBook Google Tools Analytics 120

Communications Conversations

MARCH 29, 2019

Whether she’s snapping photos for the bank’s Instagram story, wrangling the perfect bit of copy, or surprising and delighting a Twitter follower, Justine infuses her work with a sparkle of creativity balanced with an authentic understanding of the brand. She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

Maxim Behar

DECEMBER 20, 2022

Singer and Eurovision Finalist 2016. I love working with you and with M3 Communications Group, Inc. And I want to say that you are one of the most creative, one of the most energetic person, PR person, I’ve met in my life, and I’ve met you several times. Former Manager, Hill+Knowton Strategies. Bye bye! . Poly Genova.

Energy 52

Energy Groups Internal International 52

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. The post Join #PRStudChat on Feb.

Community 150

Community Creativity Content Marketing Infographics 150

PR 20/20

APRIL 1, 2021

That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. Private Slack community. Our roadmap is focused on three primary areas of community, education and technology. The Rate of Change is Accelerating.

Education 52

Education Marketing Conference Agriculture 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

Karen Freberg

NOVEMBER 1, 2017

This was a conversation I had back in late 2016, and it continued on for 2017. I am pleased, and extremely excited, to announce a new class I am going to be offering in the Spring 2018 semester: Advanced Social Media Strategy , otherwise known as #FrebergSM. I feel like I’m Remy facing Anton Ego in the movie Ratatouille.

Social Media 40

Social Media Media Exercises Education 40

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. .”

Conference 120

Conference Internal International Data 120

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. Adobe (2016-Present).

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 194

Writing Communications Marketing B2B 194

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. Melissa Thibodo @MelissaThibodo. written by Tiffany Gallicano) .

Sports 0

Sports Leadership Internal International 0

Beyond PR

AUGUST 11, 2016

Once a digital haven for younger Millennials and Gen Z, image messaging app Snapchat has spent 2016 broadening its appeal. Already a popular activity on Instagram, takeovers can expose your audience to new content, expand your reach, and help foster community. The Wall Street Journal reported last month that 14 percent of U.S.

Storytelling 40

Storytelling Brand Branding Journalism 40

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Stay tuned in 2016! After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. Speak to your community resources, such as historical societies, libraries and newspapers.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 16) Social media fragments into niche communities. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). Here are 13 of them.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. Tools like Digimind help to easily monitor and analyze complex sets of data in areas like social media, and as the technology advances, PRs are finding new ways to use it to communicate, from surveys to keyword-rich content.

Real Estate 120

Real Estate Technology Data Agency 120

Cision

DECEMBER 17, 2015

A uthenticity is the best social media strategy. Panera Bread has an initiative called Panera Cares which is a special 501(c)(3) nonprofit community caf é that operates on a pay-what-you-can model. The challenge I have for you in 2016 is don ’ t wait until next holiday season to create RAK campaigns. Pay It Up, Not Forward.

Brand 120

Brand Branding Nonprofit Storytelling 120