Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 25% of CMOs say they have a leading role in market selection.

Survey 104

Survey Marketing B2B Content Marketing 104

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy.

Blogging 69

Blogging Strategy How To Writing 69

wiredPRworks

JUNE 17, 2016

Thanks so much to Association Forum for inviting me to present social selling strategies for associations at Forum Forward on June 22 at The Geraghty in Chicago !! In my session, “WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!] Will you be at Forum Forward? I'd love to meet you!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

PRSay

JANUARY 29, 2019

When Graham joined Amazon Web Services in 2016, there were 10,000 employees. Graham challenged attendees to slow down and think about their communications strategies holistically, cutting out anything that doesn’t align with their target audience. “Be Today, that number is 40,000 and rapidly growing. “So, Do fewer things better.

Tourism 150

Tourism Employee Web Travel 150

Cision

NOVEMBER 19, 2015

Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . Go outside-the-box with your content marketing. Katherine Doble is Director of Digital and Branding at Miami-based Schwartz Media Strategies. Get our free white paper today!

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy.

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

FEBRUARY 15, 2020

62% of respondents said their KPIs are driven by the historical performance of the company, 42% said it’s based on the marketing budget, and 31% establish KPIs based on competitive metrics. Just 12% are optimizing their content for voice search, even though Google reported in 2016 that 20% of searches are made by a voice interface.

Study 78

Study Marketing Brand Branding 78

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! PR planning for 2016? This trends tool will help build out your campaign content & influencer insight in seconds. 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

DECEMBER 3, 2016

Agile is one of those phrases everyone in marketing seems to be talking about, but with very different ideas about what precisely constitutes “agile.”. This isn’t unusual for a profession where both creativity and data are important. The report identifies seven barriers to agile marketing. 1) What is Agile Marketing Again?

Marketing 60

Marketing B2B Content Marketing Training 60

Cision

JUNE 14, 2016

Does your content provide value or fall short? Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. From the perspective of government regulation, 2016 has been an interesting year, especially as we’ve seen the presidential primaries play out.

Healthcare 0

Healthcare Creativity Consumer Government 0

Cision

MARCH 31, 2016

Read Cision’s free “State of the Media 2016 Report!” I’ve also worked on the other side of the editor’s desk, assigning and helping develop other writers’ articles and helping plan publications’ strategies. How has content marketing changed over the years? Want to improve your media relations?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Shift Communications

DECEMBER 15, 2015

If you have a clear creative vision for Vines that can be planned and filmed in one sitting, the platform is for you. Product announcements or breaking news – but they have to be creative and presented in an eye-catching way. The major caveat of Vine is that there is a growing flood of visual content. What are your goals?

Brand 60

Brand Branding Film YouTube 60

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. More Intelligent” Marketing Automation. I love traditional marketing automation. Marketing Artificial Intelligence Institute. Are you ready? Is your company ready?

Agency 84

Agency Enterprise Technology Analytics 84

Beyond PR

SEPTEMBER 2, 2016

At some point summer came and went, flying by just as fast as Usain Bolt crossed the finish line during the 2016 Summer Olympics. Halloween, Thanksgiving, Hanukkah, Christmas, and fall and winter’s other holidays will be here sooner than you know it, bringing with them plenty of inspiration for engaging content.

Banking 62

Banking Retail B2B Writing 62

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ Data and the use of data will become the great divide between marketers producing content and content marketing. PR adopts AI as a research and content tool.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Storytelling with the Cognitive Content Hub™. Content production.

Marketing 52

Marketing Storytelling Technology Community 52

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. PR Newswire (@PRNewswire) October 23, 2016. “Cheap metrics lead to cheap content.” PR Newswire (@PRNewswire) October 23, 2016.

Conference 120

Conference Internal International Data 120

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. On Tuesday, February 16th, at 8:30 p.m. … Read more.

Community 150

Community Creativity Content Marketing Infographics 150

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. Bob Geller | Fusion PR.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. 6) Is Creativity a Skill or Talent? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. The point is advertising is not content marketing.

Content Marketing 60

Content Marketing Survey B2B Google 60

PR 20/20

DECEMBER 6, 2016

Marketers rely on content more than ever as a linchpin of their strategies. What if the creation of content was suddenly the responsibility of a machine, not a marketer? The Marketing Artificial Intelligence Institute was created to understand how AI technologies are transforming marketing.

Content Marketing 40

Content Marketing Marketing System Technology 40

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Positional started its SEO strategy by building a foundation of content on the site.

Internal 118

Internal International Insurance Insurance 118

Cision

AUGUST 26, 2015

Global Strategy Director at Edelman Digital. President of Convince and Convert – a strategy consulting firm. How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. Silicon Valley marketing executive.

Social Media 120

Social Media Twitter Media Nonprofit 120

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Email Marketing and….Everything

Communications 79

Communications Pinterest Reddit Radio 79

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. In some circumstances, especially in B-to-B marketing, they do serve a purpose.

Media 112

Media Journalism Report Video 112

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MARCH 15, 2016

He doesn’t have alien or mutant powers, but triumphs with intellect and strategy. Every team needs a Batman that can connect the dots of their audience’s many challenges, and create a strategy that fulfills their needs today and looks ahead to tomorrow. And now, we need your help!

Marketing 40

Marketing Storytelling Fashion Technology 40

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15. An Enterprise version is slated for release in early 2016. All prices are per month, per user.

Publicity 70

Publicity Enterprise Analytics Tools 70

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. In other words, your life is already machine-assisted, and your marketing will be too. The Marketing Machine Age. The Need for a Marketing AI Framework.

Marketing 53

Marketing Software eBook Technology 53

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. He's also a world-leading web strategist, content marketer, author, and speaker. I resolved to do something about it. What is Deep Work? An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

JANUARY 2, 2019

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. I’m leaving on my 2-month Contently sabbatical in January. Conduct a content audit to reveal wasted content. Jagjit, Location Unknown.

Case Study 110

Case Study Content Marketing Strategy Facebook 110

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235