Can corporate communications stay in the spotlight post-COVID?

PR Daily

Corporate affairs became fashionable again. The pendulum swung back, hard , to an old standby: corporate comms and its suits, process documents, strategy decks and employee memos. But that doesn’t mean corporate communications will go back to where things were in 2019.

Write a killer LinkedIn summary in 3 steps

PR Daily

If you must choose one digital profile to perfect, make it your LinkedIn profile. Even if someone starts with a Google search, he or she will likely end up on your LinkedIn profile; it's usually one of the top three results Google displays. A stellar LinkedIn profile isn't just nice to have-it's an essential personal branding tool. Before you write your summary: Know your audience and how you want them to feel after reading your summary.

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Why aren’t more company leaders publishing on LinkedIn?

Communications Conversations

The other day, I was browsing through LinkedIn (something I do at least once a day, for various reasons). Person starts publishing on LinkedIn out of curiousity. Until, they are basically blogging on LinkedIn, as I like to call it. And, most importantly, these folks who are publishing on LinkedIn are seeing real business opportunities, as a result. Then, he cross-posted to LinkedIn. After all, LinkedIn is still THE social network for the business world.

Cyberbullying: My Week on LinkedIn

Waxing UnLyrical

About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. Because, at the time of this writing, that innocuous question has garnered more than 50,000 views, close to 200 comments, and … … a LOT of negativity thrown my way. I reported this to LinkedIn and it was immediately removed.).

As publishers flee Facebook, LinkedIn rises

PR Daily

Publishers and brands are increasingly turning to LinkedIn because of diminishing organic reach on Facebook. LinkedIn, meanwhile, has implemented numerous changes that make it more attractive for content marketers. Since being purchased by Microsoft, LinkedIn has added native video , enhanced its search features and improved its news feed algorithm to show more relevant content. LinkedIn emerges as a content-sharing network. Publishers leave Facebook for LinkedIn.

7 free writing resources

PR Daily

Grammarly offers free extensions for Chrome, Safari or Firefox that provide as-you-write-it assistance. Once you install Grammarly, it will monitor whatever you type in Gmail, Facebook, Twitter and LinkedIn as well. Write more clearly with. Corporate-speak, buzzwords and jargon have no place in great content. Like a thief in the night, jargon can sneak into sentences and render writing dull or confusing. FREE GUIDE: 10 Ways to Improve Your Writing Today ].

Fortune 500 Firms Embrace Blogging, “Unfriend” Social Media

Glean.info Blog

This year, 387 (77%) of Fortune 500 companies published new content on their corporate blogs, up from 45% last year, according to new research from University of Massachusetts Dartmouth Center for Research Marketing. LinkedIn Still Popular, TikTok Gains Attention.

How To Be a LinkedIn Superuser (In a Few Easy Steps)

Cision

LinkedIn sometimes feels like the forgotten social network. are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). The same earnings report shows that LinkedIn generates 65% of its revenue by job recruiting, perhaps reinforcing the belief that LinkedIn is for job seekers ( ads and promoted content constitute 26% of revenue , Premium Subscriptions represent 17%). 60% of traffic to the LinkedIn platform comes from mobile.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

LinkedIn lays off 960 employees. The company’s chief executive, Ryan Roslansky, wrote in a message to employees : LinkedIn is not immune to the effects of the global pandemic.

Just Write

Waxing UnLyrical

So when Kami asked me if I’d write a guest post for her, there was no way I’d say “no.” ” I agonized over what to write, how to write, how much to write, how little to write, how not to write, what not to say… until finally I couldn’t agonize any more and sent it in to Lauren (Vargas), who was helping her edit her blog at the time. Just write. To just write. And just write. So just write.

Retailers pull Boohoo amid workers’ rights claims, LinkedIn introduces pronunciation tool, and Walmart prepares to compete with Amazon

PR Daily

Hello, communicators: LinkedIn is rolling out a tool to help others understand how to pronounce your name. The audio recording feature , when added to your LinkedIn profile, enables people to click on the microphone icon next to your name to hear you pronouncing it. Image courtesy of LinkedIn. “Correct pronunciation is not just a common courtesy—it’s an important part of making a good first impression and creating an inclusive workplace,” LinkedIn wrote in a blog post.

How to optimise your LinkedIn profile for search and discovery

Stephen Waddington

LinkedIn is a platform for building professional relationships. It's a burgeoning area of consultancy for our corporate teams at Ketchum. LinkedIn is a good start point. A LinkedIn profile is a great basis for new professional relationships. This will improve the search ranking of your profile on both LinkedIn and Google. #2 LinkedIn recommends a high resolution image with a neutral background cropped to 400 by 400 pixels. #3

Chiefs step down at LinkedIn and others, Twitter drops the ‘users’ label, and Ancestry lays off 6% of its workforce

PR Daily

Christiansen, the company’s chief executive, wrote in a LinkedIn post that inventing the solution “is incredibly difficult and will take time.” Here are today’s top stories: Chief departures at LinkedIn, Credit Suisse and Aurora Cannabis. Jeff Weiner, chief executive for LinkedIn, is also stepping down after 11 years of running the social media platform, but the decision comes on his own terms.

Is the corporate blog still content marketing’s “home base”?

Communications Conversations

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. He’s owner of Likeable Local, a long-time influencer and now, a LinkedIn “Influencer.” His company has a corporate blog. LinkedIn. Dave blogs using LinkedIn’s publisher feature on a regular basis. In fact, Dave’s made 184 posts on LinkedIn since he started writing there in January 2013.

Looking Good on Paper: Writing a Memorable Bio

Waxing UnLyrical

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. Marcie Hill, author of “How to Write a POWERFUL Professional Bio,” advises putting your name, job title and other identifying information in the first paragraph. They might be able to provide some insights that could inform your writing. Connect with her on LinkedIn.

Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Public Relations Content Marketing Corporate Communications Crisis Management Influencer Marketing LinkedIn Marketing Media Relations Online Twitter

7 Tips for Picking the Right PR Media Database

Critical Mention

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Media Contact Database Corporate Communications Crisis Management Facebook Influencer Marketing Instagram LinkedIn media contact database Media Relations Twitter YouTube

Radio 105

Top 7 Communication Resources

Critical Mention

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

The Aesthetics of Text: Writing Readable Blog Posts

Sword and the Script

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments. He thought too much of corporate writing was boring and conformist…and this was one way he urged us to keep thing interesting.

Tips for writing cleaner social media copy

PR Daily

Great writing is in decline. Where do people make most of their writing blunders? Grammarly—a popular writing app—analyzed more than one billion words, and data suggest people are making more mistakes when crafting social media posts. JUST ANNOUNCED: The 2017 Social Media Conference for PR, Marketing and Corporate Communicators at Disney World. Early birds writing between 4 a.m. made more than 18 percent fewer mistakes than night owls writing between 10 p.m.

Keys to writing the best headline ever

PR Daily

When these three elements collided as I sat in my fluorescently-lit corporate cube in the late 1990s, I would flip through Adweek , its large letters gleaming back at me with that imposing black font, bathed in all of its Madison Avenue glory. Griner’s topic, “How to Write Content Without Selling Your Soul,” was a bit misleading, but not in a bad way. We all suck at writing headlines. Most importantly, Griner asked, “Would I click on the headline if I didn’t write it?”.

5 helpful hints for writing at night

PR Daily

or earlier to write unless you really want to do that.). I also know that many writers are either parents of young children or night owls who—for a variety of perfectly sensible reasons—can't possibly write in the morning. If you must write in the evening, here are five suggestions: 1. Declare your writing time, and let everyone know about it. I suggest you devote at least 15 minutes to writing and absolutely no more than 60. If your writing time is 7 p.m.

Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script #17: Wendy Zajack

Sword and the Script

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. 3) You’ve spent a lot of time in telecom with Alcatel-Lucent and later Nokia, what is one corporate communication challenge that’s unique to that space, and how did you overcome it? 5) How can corporate communications get better results from their PR agency? If you weren’t doing what you do now you’d be: Writing books on a beach. * * *.

7 steps to accelerating your writing

PR Daily

Most of them observed that editing or revising takes much more time than writing—a sentiment I echo heartily. A third said: "I—or anyone—can write crap as fast as I can type…" (I don't think she realizes how many people struggle with producing a crappy first draft, for all the reasons I outline here.). We all have our own grounds for wanting to write faster. The faster they can write, the more they can earn. Writing is no different. Writing is no different.

LinkedIn offers marketers more data, YouTube curtails ‘fake news’ about Hong Kong, and Amazon and DoorDash cave on tipping

PR Daily

Good morning, PR pros: Measurement can greatly help communicators looking to prove ROI—and LinkedIn is offering its marketing partners more data and insights on targeted audiences and industries. In a blog post , the LinkedIn wrote: By understanding the makeup/behaviors of your audience, the context of your industry, and the most recommendable practices for LinkedIn advertising, you’ll be poised to make smart decisions geared toward sustainable growth.

Why Spanx’s Sara Blakely might be the best CEO on LinkedIn

Communications Conversations

LinkedIn followers, btw). Nope, Sara Blakely , the founder and CEO of Spanx is the best CEO on LinkedIn. She doesn’t have the largest “following” on LinkedIn (378,000+), but Sara’s last ten posts averaged: 67,451 likes. For example, Sara routinely participates in a huge LinkedIn hash tag trend: #MotivationMondays. It’s free or corporate jargon. So, Sara Blakely is the best CEO on LinkedIn. Not Microsoft’s Satya Nadella.

4 approaches the best executives take to connect with followers on LinkedIn

Communications Conversations

Probably LinkedIn. Consider the facts: LinkedIn now has 500 million daily active users–that’s more than every other platform except Facebook and Insta. 36 percent of LinkedIn members read interesting articles they find in their feed–an increase of 20 percent since 2014. And, maybe most importantly, you don’t necessarily HAVE to pay for engagement on LinkedIn the way you do on Facebook. After all, there are no fake profiles on LinkedIn.

5 Reasons to Network Across all Social Media Sites

Critical Mention

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Social Media Analytics Content Marketing Corporate Communications Crisis Management Earned Media Facebook Influencer Marketing Instagram LinkedIn Media Relations SEO Twitter YouTubeSocial media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else.

Tackling corporate social media in 2016

PR Daily

WORKSHOP: Use Facebook, LinkedIn, Twitter, Snapchat and Instagram to get huge results. For some of our clients, we use Twitter and LinkedIn. She specializes in editorial writing, story conception, development and strategic messaging. Social media has transformed the PR industry. For PR pros, managing social media for our clients means using several different platforms and tweaking our messaging to what works best on each.

20 Great Communications Quotes

Critical Mention

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Public Relations Content Marketing Corporate Communications Crisis Management Facebook Influencer Marketing Instagram LinkedIn Marketing Media Relations Tips Twitter YouTubePublic relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies.

21 Writing Redundancies Scarier Than Baby Jane’s Shoes

Waxing UnLyrical

Every time I see writing redundancies my teeth grit, my hair stands on end, and I want to run around my neighborhood screaming. And all the smart people who responded to my question on Facebook about the writing redundancies that are their pet peeves, making this post what it is? 21 Writing Redundancies Scarier Than Baby Jane’s Shoes is a post from: Shonali Burke Consulting, Inc. Blogging Communication Public Relations succinct writing writing redundancies

Starbucks baristas will no longer write ‘Race Together’ on cups

PR Daily

As of Sunday, Starbucks baristas have returned to simply writing coffee orders and (possibly misspelled) names on customers’ drink cups. In an open letter on the Starbucks website, CEO Howard Schultz said the company’s controversial practice of writing the phrase “Race Together” on the cups. The nature of #RaceTogether did not align with Starbucks corporate branding, thus was quickly met with disapproval from customers on the social sphere.

Top Ways to Improve Brand Reputations

Critical Mention

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Media Monitoring Analytics Corporate Communications Crisis Management Earned Media Facebook Influencer Marketing Instagram LinkedIn Marketing Online Online News Monitoring Radio Television Twitter YouTubeOrganizations and businesses must find ways to keep audiences engaged with their brand.

Managing the Challenges of Bad Publicity

Critical Mention

It’s easy to get caught up in the moment and write an immediate response, especially on social media. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Public Relations Corporate Communications Crisis Management Earned Media Facebook Instagram LinkedIn Media Relations Online News Monitoring Radio Television Twitter YouTube

Professional Sports Without Fans Will Increase Social Media Usage

Critical Mention

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Social Media Advertising Content Marketing Corporate Communications Earned Media Facebook Instagram LinkedIn Media Relations Online Online News Monitoring Television TwitterWhether you’re a football, basketball, soccer or baseball fan, you’ve likely asked yourself the same question. Are we going to be able to watch our favorite teams this year?

7 Ways PR and Marketing Go Hand In Hand

Critical Mention

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Marketing Content Marketing Corporate Communications Earned Media Facebook Instagram LinkedIn Media Relations Twitter YouTubeMany businesses and organizations are progressively integrating their public relations practices with their marketing strategies.

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4 Skills All PR Pros Should Have

Critical Mention

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Public Relations Content Marketing Copywriting Corporate Communications Crisis Management Earned Media Facebook Instagram LinkedIn Media Relations Online Online News Monitoring Radio Television Twitter YouTubeSuccess in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more.

5 ways to use LinkedIn for content marketing

PR Daily

With more than 364 million registered users in roughly 200 countries, LinkedIn is a powerful and active social media network. Although users can hunt for a new career, share online portfolios and connect with other professionals, LinkedIn can also boost marketers’ and PR professionals’ efforts to create and share content. Here are five ways to use LinkedIn in your content marketing strategy: 1. More than 115 million of LinkedIn’s users are in the United States.

Public Relations Holiday-Checklist

Critical Mention

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Public Relations Content Marketing Corporate Communications Crisis Management Earned Media Facebook Instagram LinkedIn Marketing Media Relations Twitter YouTubeOftentimes, offices are less occupied when the holidays are around the corner. Employees go on vacations, some travel to visit loved ones and others use the time as a break from work.

Why Earned Media is More Important Than Ever

Critical Mention

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Media Monitoring Analytics Content Marketing Corporate Communications Crisis Management Earned Media Facebook Influencer Marketing Instagram LinkedIn Media Relations Online Online News Monitoring Television Twitter YouTube

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