Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Transparency is key when it comes to successful marketing. Authenticity is key.

Brand 208

Brand Branding Consumer Transportation 208

Maxim Behar

FEBRUARY 20, 2024

RIP, Press Release! 1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. To be more precise, His Majesty the Press Release has been dying — a relatively slow death, but a death, nonetheless. After all, press releases are still in circulation.

Social Media 59

Social Media Facebook Airlines Web 59

ImPRessions - Crenshaw Communications

JULY 10, 2017

Unless it’s an editor’s specific job to report on moves or changes to the corporate org chart, he won’t appreciate you clogging an in-box with pitches. The agency backed it up with current newsy facts and set about pitching it. The best course is to be very judicious about where and how you pitch such news.

Pitching 170

Pitching Media Product Launch Agency 170

Cision

DECEMBER 23, 2015

As the holidays approach, you may be thinking about the gifts you’ll give others, whether for friends and family or clients and employees. But what about the gifts you give yourself? That means you’re better positioned to help your company get more attention online and in the press. You’ve Set Yourself Up for a Great 2016.

Employee 120

Employee Pitching Writing Content Marketing 120

Sword and the Script

APRIL 16, 2019

Press releases are the PR industry’s favorite punching bag. Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Click To Tweet.

Survey 72

Survey Technology Corporate Financial 72

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. The media has been aggressively criticized by the president, and public trust in the press hovers at 41%, according to Gallup.

Airlines 180

Airlines Reputation Journalism Crisis 180

ImPRessions - Crenshaw Communications

APRIL 10, 2018

As the face of the corporation, many CEOs are naturally charismatic. Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Scandal: 2016. He was forced to resign about a month after the scandal broke. Some are effortlessly sincere.

Interviews 170

Interviews Media Training Training Video 170

NewsWhip

OCTOBER 13, 2022

For comparison, Hockey Canada had a mere 143 articles written about them with just 14 thousand interactions in the same period the year before. Tools like NewsWhip’s real-time and predictive alerts can keep you informed when a story about your brand breaks. Good crisis communications teams stay prepared for these kinds of events.

Brand 148

Brand Branding Sports Crisis 148

PRSay

AUGUST 16, 2019

The courses provide a link between corporate performance and communication, eliminating preconceived notions, and defining strategic communications and clarifying its role in business. Students at Virginia Tech had to audit their own corporate reputations and analyzed various public relations cases.

Reputation 68

Reputation Course Corporate Trends 68

Business Wire

JANUARY 19, 2017

TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire. Finance, with dual-platform posting to BusinessWire.com and EnhancedOnlineNews.com.

Financial 163

Financial Video Consumer Data 163

Sword and the Script

DECEMBER 21, 2021

government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. Luciana Lima , PR and Press Coordinador, Palavra Comunicação | Reserva Paulista . 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

MARCH 1, 2016

Although the hacking of any corporate communication platform is concerning, the fix is a password change or platform escalation, and it is easily explained (ask any athlete or public figure who tweets something objectionable only to explain that their account was “hacked”). Ripley wrote her insight in 2015. 4309: 84-85.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PRSay

MAY 26, 2020

But many uncertainties about coronavirus remain, making the job especially challenging for communicators who need to plan and execute strategies to encourage patients to return for care, and to help their organizations regain financial health by filling thousands of empty hospital beds and medical offices. Honoring health care workers.

Communications 192

Communications Crisis System Healthcare 192

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. The word millennials will finally die a death in 2016. by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted?

Ethics 92

Ethics Healthcare Government Energy 92

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. Don’t forget about local media! Don’t forget about your local media.

Local 68

Local Mobile Corporate Retail 68

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. John Simpson (@JohnSimpsonNews) May 26, 2016. hrrlGl153Q.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Bianchi Biz Blog

APRIL 26, 2021

But mediocre is not good enough – especially not when it comes to globally pressing ESG issues. Everyone is talking about electromobility and it is essential for a climate-neutral economy. Department of Justice, established an independent sustainability advisory board in 2016 and committed to a comprehensive climate protection program.

Automotive 96

Automotive Study Report Transportation 96

ISEBOX

JANUARY 8, 2016

Furthermore, multimedia content is critical, but hard to manage, and we are often stuck using our corporate WordPress site to post our news. Well, if you ONLY push it out your press releases to major news wires, how will consumers or journalists find what they need if they are on your website? What about social?

Media 79

Media Analytics Technology Corporate 79

Cision

JULY 12, 2016

I think the goal for most brands (and of course advertisers) is to have viewers tune in live, and for some brands it’s about promoting the content as appointment television. I think it’s about networking, establishing and sustaining strong relationships, and expanding your skill set as much as possible. Open communication is key.

Television 120

Television Crisis Crisis Management Fashion 120

Communications Conversations

NOVEMBER 2, 2017

I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. And, we got things started by conducting a Facebook Live right from the press conference at home plate. we have about 8,000 Instagram followers, for context). In fact, we had 2.9

Case Study 113

Case Study Journalism Study Instagram 113

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

JANUARY 28, 2020

If you set up a search for your organization, Notified will surface reporters and influencers that have written about you. Importantly, press release distribution – over GlobeNewswire – costs more. By my math, that works out to about $3 million USD using exchange rates about that time. Below what that looks like.

Software 119

Software Tools Publicity System 119

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. 23, 4:45–5:45 p.m. Think of partner companies as clients.

Real Estate 60

Real Estate Leadership Conference Construction 60

Beyond PR

AUGUST 30, 2016

For the next 10 to 15 years, those in the Class of 2016 will likely earn less, and have more spells of unemployment, than if they had graduated when job opportunities were plentiful.”. Given these odds, college students want to read about how they can improve their chances of finding a job after school. There is about $1.3T

Radio 68

Radio Media Newspapers Technology 68

Mindful Marketing

JANUARY 31, 2017

The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying. Additionally, a divisive political climate has given birth to biased and fake news outlets.

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

JULY 2, 2019

The press release distribution platform owned by Warren Buffet’s Berkshire Hathaway says it’s partnering up with Q4 Inc., The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go….

Trends 60

Trends Media Report Technology 60

Sword and the Script

SEPTEMBER 3, 2016

Don’t forget your target audience,” writes Owen Walker in an opinion piece for PRWeek titled What corporate PRs can learn from activist investors. It’s useful for the guardians of corporate reputation to remember the sentiment dashboard doesn’t necessary tell you if you’re winning or not. There is no popular vote. 3) Pitching?

Pitching 63

Pitching Crisis Policies Corporate 63

PRSay

SEPTEMBER 26, 2016

Waking up to the news that the star pitcher on your baseball team and one of the best on the field in Major League Baseball (MLB) died from a horrific boat crash in the middle of the night was something no one expected on the morning of Sunday, September 25 th , 2016. When you talk about a tragedy like this, there are no words.

Sports 60

Sports Conference Social Media Crisis 60

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Here’s what they had to say about the way brand voice changes on Facebook, LinkedIn, Twitter, and Instagram. — Whirlpool Corporation (@WhirlpoolCorp) September 24, 2018. Your brand voice on Facebook.

Brand 111

Brand Branding LinkedIn Instagram 111

Beyond PR

APRIL 26, 2016

Furthermore, these businesses create about two out of every three new jobs in the U.S. Although you may not have a dedicated PR department, one of the easiest ways to spread the word about your company is by establishing relationships with the local media in your area. Build relationships with the media. Partner with a charity.

Small Business 40

Small Business Nonprofit Local Community 40

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. August 19, 2016. That would have cost him a couple hundred bucks and about a day’s worth of embarrassment.

Crisis 48

Crisis Airlines Reputation Corporate 48

Sword and the Script

MAY 1, 2018

billion in funding in 2016; Legaltech. It was reflected, perhaps uncritically, in many of the media reports about the surveys that I read too. However, I don’t think buyers care so much about the tactics – they care about the veracity of information. Consider the following: Cybersecurity.

B2B 63

B2B Marketing Survey Study 63

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. More show and less tell.

Marketing 199

Marketing Content Marketing Data Social Media 199

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 201

Writing Communications Marketing B2B 201

Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. But what about the PR agency itself? What can or should be measured about how the firm delivers its services? What can or should be measured about how the firm delivers its services? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. ” And, if that’s the case, it’s good to be aware of what buttons people are pressing. Hot off the printed press.

Writing 84

Writing Google Meeting Airlines 84