Sword and the Script

MARCH 8, 2016

The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. And, of course, among those who changed employers in the past 12 months, 81% had a salary increase.”. PR is the Best Kept Secret in Effective Content Marketing.

Survey 60

Survey Tourism Airlines Financial 60

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Internally, data can inform our PR strategy and make our branded content better and more engaging.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 103

Survey Marketing B2B Content Marketing 103

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Instead, we must now actively push our content out to our intended audience.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

MAY 2, 2016

Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google. Of course this is disproportionate younger adults, which means that mobile content consumption is increasing as well.

Mobile 120

Mobile LinkedIn Facebook Google 120

Cision

JANUARY 18, 2016

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

PR 20/20

JUNE 13, 2017

We started the Marketing Artificial Intelligence Institute to connect the dots for marketers, executives and entrepreneurs who want to learn how AI will impact their companies, industries and careers. Related Read: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future.

Marketing 51

Marketing Technology Content Marketing Conference 51

Sword and the Script

JUNE 25, 2016

All in he says he invested about 35 hours of work and made the calls for a couple of hours every Thursday over the course of 11 weeks. Also see: In Content Marketing, Marketers Might be Losing Their Way. What Your Customers Think About Content Marketing. Frank Strong (@Frank_Strong) June 12, 2016.

Marketing 61

Marketing Content Marketing Energy Measurement 61

Sword and the Script

DECEMBER 10, 2016

It’s not just the volume of tasks to be finished in a compressed timeline that makes this time of year hectic – but the type tasks as well: closing key deals you’ve been working for months, wrapping up strategic plans for the new year, and of course making the case for marketing budgets. of Revenue in Marketing.

Marketing 60

Marketing Survey B2B Study 60

MaccaPR

APRIL 20, 2016

, I can attest that everything there is to know about social media can be learned within the walls of the San Diego Convention Center, where the conference took place this week over the course of two days with 100+ sessions. Social Media Marketing World started with a captivating keynote from. April 18, 2016. April 18, 2016.

Social Media 48

Social Media Trends Media Facebook 48

Solo PR Pro

JUNE 23, 2016

On June 22 2016, we weighed in with opinions and insight on the following topics of interest: How do you know when a client relationship has run its course? What content marketing strategies have worked well for you/your clients? With multiple generations in the workforce, how do you bridge generational styles?

Video 40

Video Leadership Content Marketing Course 40

Sword and the Script

APRIL 10, 2018

This, of course, is no mystery to anyone that’s worked in public relations for any length of time. Why Content Marketing and Public Relations Need Each Other. That same year, the publishing and events company UBM acquired the Content Marketing Institute for just $17.6 What is the value in that?

Engineering 71

Engineering Content Marketing Analysis B2B 71

Beyond PR

SEPTEMBER 2, 2016

At some point summer came and went, flying by just as fast as Usain Bolt crossed the finish line during the 2016 Summer Olympics. Halloween, Thanksgiving, Hanukkah, Christmas, and fall and winter’s other holidays will be here sooner than you know it, bringing with them plenty of inspiration for engaging content.

Banking 62

Banking Retail B2B Writing 62

Contently - Strategy

OCTOBER 18, 2021

Tell stories, of course. For inspiration, just watch this video of Airbnb co-founder Brian Chesky announcing the launch of Trips in 2016. Even when the jargon is toned down a notch, we end up with crap like this: Credit: Adam Baer’s great LinkedIn post. The storytelling solution. So what should we do instead?

Marketing 64

Marketing Storytelling Travel Corporate 64

Sword and the Script

DECEMBER 3, 2016

Yet descriptions of agile, which I have seen instituted as a very precise software development process (see graphic below), are all over the map in marketing. In fact, one of the sources included below cites The State of Agile Marketing in 2016 , which concludes as much. The report identifies seven barriers to agile marketing.

Marketing 60

Marketing B2B Content Marketing Training 60

Cision

MAY 23, 2016

In 2016, the No. Of course this means that we don’t always share a common context, at least relative to the not-so-distant past. In the 1980s, the No. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households. In the early 2000s, the No. percent of all households.

Communications 206

Communications Television Transportation Study 206

Communications Conversations

MAY 5, 2016

Maybe I had gotten a bit *too* focused on our millennial audience in 2016. Fortunately the rise of content marketing has blurred the divisions even further and I believe will help people who work at agencies be less siloed in their thinking and work. And what are your top three series of all time?

LinkedIn 60

LinkedIn Education Agency Blogging 60

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). When Your Strategy Changes.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 190

Writing Communications Marketing B2B 190

Waxing UnLyrical

MARCH 23, 2016

I was introduced to the world of Twitter chats by Shonali, and the first ever Twitter chat that I tuned in to was, of course, #MeasurePR. Since then there was no looking back. I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR.

Meeting 40

Meeting Communications Marketing Community 40

PR 20/20

MAY 8, 2019

Marketing Artificial Intelligence Institute. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We’re also tracking more than 1,100 sales and marketing AI companies with combined funding north of $5 billion.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Sword and the Script

APRIL 2, 2019

Of course, there’s little incentive to work efficiently when you’re paid by the hour. In 2016, Bob Ambrogi , a lawyer, and a highly-respected legal journalist, began chronicling the rise of legal technology startups. For me, I only do B2B, primarily technology, and I look at marketing, particularly content marketing through PR lenses.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

JULY 16, 2016

What marketers can and should do is lobby for budget predictability. Many businesses do one of two things: It stacks the marketing budget with deep pockets in the beginning, and then takes it back, demanding cuts over the course of the year. Here are three data intensive and thought-provoking pieces on B2B content marketing.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Sword and the Script

JULY 2, 2019

As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As 4) Details on the Cision-TrendKite Acquisition.

Trends 60

Trends Media Report Technology 60

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). When Your Strategy Changes.

Blogging 40

Blogging Strategy How To Writing 40

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. Combined, this book, Killing Marketing , is our sixth such effort. T: TO THE TARGET MARKET. C: COMMUNICATE AND D: DELIVER.

Marketing 53

Marketing Enterprise Print Film 53

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Content production. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

Cision

JANUARY 11, 2016

In 2016, Twitter may make some changes that impact how marketers and communication professionals are able to use the platform. Twitter will allow a lot more characters (rumored March 2016). This is probably not the last ad change that you’ll see from Twitter in 2016. Conversational ads (and other ad products).

Twitter 72

Twitter Reddit Advertising Advertising 72

ZudePR

JULY 20, 2016

But the thing is, in 2016, geography shouldn’t limit you. 2016 Goals,” it says. 17: Be Nice Of course, I didn’t say that to her. A melting pot of traditional media relations, SEO, content marketing, blogging, web strategy, link-building, email outreach, crisis management skills. Or so the thought process goes.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Media conferences, PR industry events and, of course, actual interviews or pressers offer opportunities for quality face-time.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 6a) June 6, 2016: DOJ Rules on PR Newswire. Some articles I’ve read cite 11 acquisitions in its recent history. million about six months later.

Technology 12

Technology Software Company Marketing 12

The Proactive Report

FEBRUARY 7, 2016

On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat. A1: Measurement is marketers number one stated need in content marketing, but there is confusion over which KPIs to pursue – there’s too much focus on sales over other ROI metrics and a proliferation of disparate tools.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. ” “Trojan Horse Marketing” – new cartoon and post on content marketing that's too salesy [link] pic.twitter.com/AHQfKyh9Z9. 5 Solid Reads on Gated Content.

B2B 118

B2B Mobile Content Marketing SEO 118

Solo PR Pro

JANUARY 5, 2016

Happy 2016! For others, 2016 is the year they make the leap into independent consulting. Charting the Course: A Guide to PR Planning. Love them or hate them, highly-sharable infographics have become an enduring part of the content marketing landscape. The Results Are In! 10 Basic Rules for Successful Infographics.

Infographics 40

Infographics eBook Survey Resources 40