Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Instead, we must now actively push our content out to our intended audience.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

MAY 2, 2016

Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google. Of course this is disproportionate younger adults, which means that mobile content consumption is increasing as well.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

JUNE 25, 2016

All in he says he invested about 35 hours of work and made the calls for a couple of hours every Thursday over the course of 11 weeks. Also see: In Content Marketing, Marketers Might be Losing Their Way. What Your Customers Think About Content Marketing. Frank Strong (@Frank_Strong) June 12, 2016.

Marketing 61

Marketing Content Marketing Energy Measurement 61

Sword and the Script

DECEMBER 10, 2016

It’s not just the volume of tasks to be finished in a compressed timeline that makes this time of year hectic – but the type tasks as well: closing key deals you’ve been working for months, wrapping up strategic plans for the new year, and of course making the case for marketing budgets. of Revenue in Marketing.

Marketing 60

Marketing Survey B2B Study 60

Waxing UnLyrical

MARCH 23, 2016

I was introduced to the world of Twitter chats by Shonali, and the first ever Twitter chat that I tuned in to was, of course, #MeasurePR. I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. Since then there was no looking back. Birth of #SocialPowWow.

Meeting 40

Meeting Communications Marketing Community 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

APRIL 2, 2019

Of course, there’s little incentive to work efficiently when you’re paid by the hour. In 2016, Bob Ambrogi , a lawyer, and a highly-respected legal journalist, began chronicling the rise of legal technology startups. For me, I only do B2B, primarily technology, and I look at marketing, particularly content marketing through PR lenses.

Agency 95

Agency Trends Marketing Survey 95

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. Combined, this book, Killing Marketing , is our sixth such effort. T: TO THE TARGET MARKET. C: COMMUNICATE AND D: DELIVER.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

JULY 2, 2019

As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As 4) Details on the Cision-TrendKite Acquisition. g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

JULY 16, 2016

If you peruse enough surveys covering the challenges of marketing , you begin to see that three common themes among the findings: budget, ROI and production. There is never enough budget, the pressure and time necessary to measure ROI is ever more pressing and yet production is expected to rise. Marketing Budget Predictability.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Media conferences, PR industry events and, of course, actual interviews or pressers offer opportunities for quality face-time. they produce.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 10, 2019

“The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ZudePR

JULY 20, 2016

I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. But the thing is, in 2016, geography shouldn’t limit you. 2016 Goals,” it says. 17: Be Nice Of course, I didn’t say that to her. Or so the thought process goes. I was nice.

Digital PR 60

Digital PR SEO Small Business Blogging 60

The Proactive Report

FEBRUARY 7, 2016

On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat. What is it about measurement that seems to stump them? How to measure, what to use to measure, integrating measurement tools with other software – lots of obstacles. and, of course, KPIs. and, of course, KPIs.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 6a) June 6, 2016: DOJ Rules on PR Newswire. Some articles I’ve read cite 11 acquisitions in its recent history. million about six months later.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. The Case Supporting Gated Content. Here are the key arguments for gating content. Gates provide marketing justification. — Tom Fishburne (@tomfishburne) March 13, 2016.

B2B 122

B2B Mobile Content Marketing SEO 122

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Email Marketing and….Everything

Communications 79

Communications Pinterest Reddit Radio 79

Waxing UnLyrical

DECEMBER 12, 2016

Ceralytics is a content intelligence platform that identifies and predicts the topics, themes and positioning that provides the most value to your audience, giving you the insights you need to develop content and campaigns that engage and convert. We officially launched in September of 2016 at Content Marketing World.

Film 40

Film Software Measurement Data 40

Buzzstream

MAY 2, 2024

There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. And the reason we started this company was because at all times we were using like five or six different tools to do our job as content marketers and SEOs.

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

FEBRUARY 21, 2017

1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle). What has changed the most about marketing over the course of your career? Data is the lynchpin of marketing success.

Marketing 65

Marketing System Data Tools 65

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. He's also a world-leading web strategist, content marketer, author, and speaker. And, of course, Medium.​. I measure my productivity and outputs in many different ways.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

AUGUST 17, 2016

Our main topic of the month was multimedia—and, of course, how to measure it. We started by kicking off with introductions, and the guests all had interesting backgrounds that led to their focus on measurement: First Heidi Sullivan: A1. Heidi Sullivan (@hksully) August 9, 2016. Heidi Sullivan (@hksully) August 9, 2016.

Measurement 40

Measurement Infographics Tools Data 40