PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. With a majority of people consuming their news through social, it’s a no-brainer that the primary stomping ground for the elections took place online.

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Social Media Media Twitter Survey 48

PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

The Stalwart Blog

DECEMBER 18, 2015

As consumers increasingly look for relevant and engaging multimedia content, it’s no surprise that PR and marketing pros are answering the call by producing and sharing photos, video, infographics and other visual content with their audiences.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Waxing UnLyrical

FEBRUARY 19, 2016

On smart metrics for measuring community: A4a: I think Community health, consumer journey, and of course characteristics of customer 360 degrees. Twitter Facebook Google+ LinkedIn #measurePR Recap (Feb 2016): Measuring Community. Give them the spotlight. A4: But trends are more imp than snapshots when it comes to community.

Community 40

Community Measurement Tools Facebook 40

Buzzstream

MAY 2, 2024

However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Positional is now live! They own properties like.

Internal 118

Internal International Insurance Insurance 118

Deirdre Breakenridge

FEBRUARY 15, 2017

Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts. Joe joined Atlantic Health System in 2016 to help elevate the organization’s social media strategy across all platforms. Be sure to also visit our LinkedIn Group to share your ideas.

Twitter 281

Twitter System Community Healthcare 281

Sword and the Script

FEBRUARY 22, 2022

The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. In 2016, Jason Miller of LinkedIn tracked down that mysterious Microsoft study. That goldfish statistic just won’t die. There are hundreds (thousands?)

Biotechnology 85

Biotechnology Study Survey Radio 85

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. Each year new networks pop up and some go away.

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients.

B2B 120

B2B Customer Service Software Technology 120

Stern + Associates

DECEMBER 19, 2022

He and his co-authors were ahead of their time when they published the 2006 article for Harvard Business Review (HBR), “ Strategies for Two-Sided Markets ,” followed by their bestselling book “ Platform Revolution:How Networked Markets Are Transforming the Economy and How to Make Them Work for You ” in 2016.

System 62

System Technology Engineering Data 62

Prohibition

SEPTEMBER 13, 2022

This powerful marketing tool has been on the rise since 2016 and is continuing to grow, with the sector valuing at over £12.57 Not only will it give you access to a huge number of potential sales leads, but it can reach audiences that would otherwise be missed on social platforms such as Twitter , Instagram and LinkedIn.

Brand 118

Brand Branding Video Social Media 118

Cision

MAY 2, 2016

adults use mobile to consume news. Distributed content is consumed on Facebook through Instant Articles, on Twitter through Twitter Cards, on Snapchat through Stories, Google through Accelerated Mobile Pages and News (in a roundabout way), on LinkedIn through long-form posts, on Tumblr and others. LinkedIn Long-form Posts.

Mobile 120

Mobile LinkedIn Facebook Google 120

Prohibition

MAY 9, 2023

Launched in China in 2016, the app quickly gained popularity in Asia before expanding to the US and other countries. Companies should consider using other platforms such as Instagram, Facebook, Twitter, and LinkedIn to reach a wider audience. What is Tik Tok and why is it popular?

Privacy 62

Privacy Social Media Instagram Viral 62

Sword and the Script

JULY 7, 2020

Signal AI appointed Luca Grulla as CTO; according to Grulla’s LinkedIn profile he’s served as a fractional vice president of engineering at the company since 2016. Consumers are becoming more media savvy and often seek out the details and facts by clicking through links to traditional news media websites.”

Technology 123

Technology Publicity Software Print 123

Sword and the Script

DECEMBER 10, 2019

New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

MaccaPR

JANUARY 11, 2016

LinkedIn Pulse: The Next Content Marketing Must-Have? Long gone are the days when LinkedIn was seen as just an online resume placeholder or recruiting vehicle. And, if so, what is the understanding of honesty (or deception) between advertisers and their consumers? Don’t want to miss a single MaccaPR blog post in 2016?

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

PRSay

APRIL 27, 2016

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. As media consumers have realized that even the hallowed halls of editorial independence are sometimes compromised, their trust has eroded. Connect with Bobbi on LinkedIn. PR Teams – Be On Alert.

Advertising 90

Advertising Advertising Ethics Guidelines 90

Cision

FEBRUARY 23, 2016

Gain insights from Cision’s free State of the Media 2016 Report! I understand Threepipe was recently chosen to create several consumer-facing campaigns for the Food Standards Agency. My favorite social media platform is… LinkedIn. Threepipe’s tagline is “Joined-Up Thinking.” Can you explain what this means?

Analytics 120

Analytics Agency Community Newspapers 120

5W PR

OCTOBER 9, 2017

If your brand’s voice aligns with consumers’ perception of your brand, it feels authentic. Nearly 80% of social media is now consumed on mobile devices. comScore 2016 U.S. LinkedIn: [link]. On social media, having a consistent tone and style that followers find compelling will drive loyalty and engagement.

Social Media 112

Social Media Media Mobile Pinterest 112

Cision

AUGUST 8, 2016

And on Facebook, this whole event that had consumed my Twitter feed didn’t exist.” Kind of like an abbreviated “state of social media” as of August 2016. The big news with LinkedIn is its recent acquisition by Microsoft. Paid content: LinkedIn sells ads as promoted posts or explicit advertisements.

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Young people in the study: Consume significant media, but news is not a primary category in that consumption. Why is this important? The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

Beyond PR

AUGUST 30, 2016

For the next 10 to 15 years, those in the Class of 2016 will likely earn less, and have more spells of unemployment, than if they had graduated when job opportunities were plentiful.”. Consumer Technology. Given these odds, college students want to read about how they can improve their chances of finding a job after school.

Radio 68

Radio Media Newspapers Technology 68

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. Check out Cision’s free “State of the Media 2016 Report!” On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Communications Conversations

JULY 18, 2017

By the end of 2016, that number was at 130 million. Because those 10-18-year-old girls are the next generation of consumers. But given the growth curve shown above, this is one of the few social apps NOT named Facebook, Instagram, Snapchat or LinkedIn you should be keeping an eye on. It had just 80 million DAUs in Sept.

Instagram 60

Instagram Comparison Video Marketing 60

Sword and the Script

DECEMBER 22, 2020

B2B prospects consume 11 or more pieces of vendor content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Content Marketing Statistics from 2020. Source: PR Tech Sum July ). The media tunes into Twitter.

Survey 178

Survey Marketing B2B Study 178

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. Last year, the U.S.

Television 72

Television Education Groups Community 72

Beyond PR

APRIL 25, 2017

How is the average news consumer supposed to separate fact from fiction? Carvin is the point person in a partnership that began in December 2016 between the AP and Facebook that illustrates some of the efforts the AP is undertaking to scrub misinformation from readers’ views. Information is everywhere.

Facebook 75

Facebook Newspapers Local Consumer 75

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. My second prediction: Short. 17: Wendy Zajack.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

DECEMBER 26, 2017

More than half of consumers – 57% – say they buy or boycott brands based on the brand’s stance on a social or political issue…Additionally, 65% of ‘belief-driven’ buyers will not buy a brand if it stays silent on an issue they feel that it has an obligation to formally address.”. Earned Media Poised for New Prominence ). Brands in Politics ).

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

APRIL 1, 2021

There are more than 10 million marketers worldwide, according to a simple LinkedIn Sales Navigator job function search. That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. Connect with me on LinkedIn , and let’s talk.

Education 52

Education Marketing Conference Agriculture 52

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. peaked in 2013, at 242 million units sold.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

JANUARY 7, 2020

Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. Currently, the platform is not capable of monitoring LinkedIn. That’ll add noise to your search results and consumes computing resources for the platform.

Tools 83

Tools Comparison Media System 83

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. PR planning for 2016? How to share your best coverage on LinkedIn. If you try it & can’t get at least 1 good content idea for your next campaign I’ll cry. Brain gems for decision-makers.

eBook 120

eBook Google Tools Analytics 120

Beyond PR

JULY 19, 2016

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. New Subheadline: Visit XYZ in booth 720 at ConsumerTech 2016. You can also connect with her on LinkedIn. Headline After: XYZ Corp.

Writing 40

Writing Wireless How To Travel 40

Beyond PR

SEPTEMBER 29, 2016

Combine your data in an infographic so that it’s easier to consume. 2016 is the Twitter election. Anne Thomas is a manager of customer content services and is a product champion for the PR Newswire Election 2016 product suite. Follow her on Twitter @anniepallam or connect on LinkedIn. Incorporate social media.

Film 40

Film Infographics Social Media Twitter 40

PR 20/20

MARCH 30, 2016

In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. Marketing is always changing to meet consumer demands. How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016. You know the drill. And, we must do it quickly.

Resources 40

Resources Marketing Pinterest eBook 40