Shift Communications

JULY 5, 2016

A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter. Schaefer’s content shock , in which marketers create more content than humans can possibly consume. Download your copy today: Christopher S. In 2009 did we exceed 18 million stories per year. We are well past Mark W.

Publicity 110

Publicity eBook Analysis Google 110

ImPRessions - Crenshaw Communications

APRIL 12, 2016

For example, a medical device client launched with a heavy b2b focus for their products and services, only to migrate a year or so later to a more consumer-oriented positioning. As the second quarter of 2016 begins, now is an opportune time to think like a “start-up” and get some fresh PR perspective.

Company 120

Company Guidelines Leadership Financial 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election. Think twice before you download that ad blocker; it doesn’t really stop ads from counting and only erodes content quality. Don’t cut corners. There’s nothing wrong with this.

Publicity 120

Publicity Storytelling Journalism Viral 120

ISEBOX

DECEMBER 14, 2016

In 2015, approximately three billion mobile health (mHealth) apps were downloaded onto Android and Apple devices. mHealth solutions are an effective way for pharmaceuticals companies to enhance consumer engagement, such as by offering such relevant, information on where to find a provider or streamlining prescription renewals.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Cision

SEPTEMBER 8, 2016

Ask Shareology author Bryan Kramer and he’ll tell you it’s not about business-to-business or business-to-consumer. Cision (@Cision) September 7, 2016. PR Newswire (@PRNewswire) September 7, 2016. We’re talking more views, more downloads, more conversions and more revenue. Commit to influencers.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Beyond PR

AUGUST 30, 2016

For the next 10 to 15 years, those in the Class of 2016 will likely earn less, and have more spells of unemployment, than if they had graduated when job opportunities were plentiful.”. Consumer Technology. Take the above tips one step further by downloading Driving Audience Awareness by Targeting Your Press Release.

Radio 68

Radio Media Newspapers Technology 68

Communications Conversations

NOVEMBER 10, 2016

10% of employees have downloaded the app and used it in the first four weeks. However, it is the year 2016, and mobile devices are increasingly the way people (and, of course, employees) are getting their information. The early results? Not too shabby. And, a third of the audience visits the app over the weekend! Or, take Target.

Mobile 122

Mobile Employee Communications Retail 122

ISEBOX

JANUARY 8, 2016

Being that we are in 2016, it’s time to consider these 5 reasons why your organization needs a cloud based media center to help you automate communications, and what you should be looking for in a partner: Reason 1: Get Found – Your company is now a publisher. Brad, do you know how many people downloaded our video in our last campaign?”.

Media 79

Media Analytics Technology Corporate 79

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. PR planning for 2016? Download #prStack now. I can wholeheartedly say - this is a PR must-read, especially chapter 19 ; ) Download for free now. Brain gems for decision-makers. How about a movement?

eBook 120

eBook Google Tools Analytics 120

Beyond PR

SEPTEMBER 2, 2016

At some point summer came and went, flying by just as fast as Usain Bolt crossed the finish line during the 2016 Summer Olympics. Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit.

Banking 62

Banking Retail B2B Writing 62

Burrelles Fresh Ideas

MAY 9, 2023

Consumers engage with companies or brands in many different ways—across multiple platforms and channels. And in 2016, it launched its interactive Integrated Evaluation Framework (IEF) tool. It’s not enough to just count what’s easy to count; you must measure what really matters. But don’t stop there!

Measurement 40

Measurement Comparison Advertising Advertising 40

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Young people in the study: Consume significant media, but news is not a primary category in that consumption. Why is this important?

Insurance 71

Insurance Insurance Healthcare Technology 71

Cision

SEPTEMBER 8, 2016

What advice do you have for brands looking to improve their communication and better connect with consumers? Download our new report – Cision’s 2016 Global Social Journalism Study – today. Brands need to get out of the office and interact with the public and conduct research. Images via Pixabay: 1 , 2 , 3.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Download it now and learn how to execute a better balance across earned, paid and owned media channels.

Marketing 120

Marketing Financial Strategy Analytics 120

Beyond PR

MAY 12, 2017

Only to download specific materials i.e. annual report. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). But what about unknown institutional investors?

Comparison 40

Comparison Study Retail Financial 40

Shift Communications

MARCH 7, 2016

We’ve tested our model against many different companies and industries, from B2C consumer goods to IT security firms. We mapped their data to their goals and outlined a strategy for determining what they should do in 2016. Download your copy now! Yes, we test all models on ourselves before offering the opportunity to clients.

Google 60

Google B2C Analytics Data 60

PR 20/20

AUGUST 8, 2017

Today’s consumers have a digital-first attitude, relying more on their social media inbox for news than old-school snail mail. Once triggered by a content download or form submission, workflows send a series of automated emails. Emily is a dual major studying Public Relations at S.I. Whitman School of Management at Syracuse University.

Software 47

Software Tools Internal International 47

Beyond PR

JULY 19, 2016

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. New Subheadline: Visit XYZ in booth 720 at ConsumerTech 2016. Download The Buyer 2.0 Headline After: XYZ Corp. and ABC Brand Debut Wireless Earbuds.

Writing 40

Writing Wireless How To Travel 40

Waxing UnLyrical

NOVEMBER 20, 2018

As communicators, we are presented with a huge challenge: How do we reach a target audience when they are consuming messages in myriad ways and we are competing for attention with more sources than ever? Sales and Marketing are measured by their business impact, and PR will be, too.

Measurement 56

Measurement Storytelling Data Technology 56

Norton's Notes

JANUARY 25, 2018

Consumers expect daily, engaging, interactive content that can capture their attention without clicking an article link. But it’s not just Alexa Google voice search queries in 2016 were up 35 times over 2008” according to Google trends via Search Engine Watch.

Video 38

Video Social Media Media Google 38

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer. Define your brand’s “type.”

Consumer 168

Consumer Brand Branding How To 168

Beyond PR

JULY 20, 2016

As we showcased in this article about Elections 2016 content , that could mean giving a local angle to something of national importance or tying your message to a particular subtopic of a larger story making headlines. Even mainstream media outlets break their coverage into different beats. It’s no secret we live in an always-on world.

Media Relations 40

Media Relations Media Local Healthcare 40

Beyond PR

AUGUST 25, 2016

Amazon.com serves consumers and AWS serves enterprises that need web based services. Amazon $100 billion annual sales and Amazon Web Services earns $10 billion, 2016 : “They (Amazon.com and AWS) share a distinctive organizational culture that cares deeply about and acts with conviction on a small number of principles. “You

Storytelling 40

Storytelling Brand Branding Wireless 40

Sword and the Script

JULY 9, 2016

Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours. Leyla Arsan (@leyla_a) July 1, 2016. But one thing that hasn’t changed in nearly 20 years is the way we consume content online. Sale interest. j4V1meSZ4B.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Beyond PR

NOVEMBER 1, 2016

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. According to Pew Research Center, the portion of Americans who get their news on a mobile device has increased from 54% in 2013 to 72% in 2016.

Web 40

Web Mobile SEO Technology 40

Stephen Waddington

MAY 23, 2018

It claims that the UK PR and communications industry is worth £13.8bn up 7% since 2016, and employs 86,000 people. Today it’s much reduced like local media itself, reflecting changing consumer habits. The PRCA Census published in May is even more bullish. There are three areas of opportunity for PR.

Analysis 60

Analysis Technology Tools Exercises 60

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. 7 best PR uses for video. A public-facing CEO. It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

Cision

AUGUST 14, 2017

HubSpot reported in 2016 that 43 percent of readers skim online content. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up to date with consumers or journalists who already follow your company.

Writing 310

Writing How To Infographics Pinterest 310

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. Download our guide Maximizing Your Budget with Media Tours and learn how to get started.

Media 120

Media Television Pharmaceuticals Radio 120

Sword and the Script

JUNE 11, 2019

If you aim for this approach, make sure your download is actually worth it. Some organizations want to prevent competitors from downloading information. — Tom Fishburne (@tomfishburne) March 13, 2016. Knowing what kind of content someone with purchase intent consumes helps you understand when gating is appropriate.

B2B 120

B2B Mobile Content Marketing SEO 120

PR 20/20

OCTOBER 10, 2017

The goal is to attract, convert, and close more qualified leads by being helpful to consumers. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. If visitor downloads ebook, then send three-part email ). And there has been a 4.6X

Marketing 81

Marketing eBook System Tools 81

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. Keeping track of them is time-consuming. 8) Growth Marketing Toolbox.

Marketing 85

Marketing B2B Interviews Content Marketing 85

Cision

DECEMBER 2, 2016

Brands that have a truly distinct voice and story to tell are more likely to get noticed — by media, influencers, consumers and stakeholders. market this year — it was joining the extremely competitive “better for you” snack segment, which saw 879 new product developments in the first half of 2016 alone. wasn’t enough.

Film 120

Film Creativity Brand Branding 120

PR 20/20

SEPTEMBER 21, 2017

When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. If visitor downloads ebook, then send three-part email ). And, in isolation, setting this single rule for a single download is very straightforward. So, by fall 2016, I was left with an incomplete book outline.

Marketing 53

Marketing Software eBook Technology 53

Presspage

AUGUST 15, 2017

The proof is in the pudding - research by Animoto shows that 60% of millennials prefer to watch a video rather than read a newsletter, and 56% of consumers believe that if a company has a website, it should have a video. Download our latest eBook! Technology is changing the world, and the world of PR is no exception.

Technology 115

Technology Big Data Video Data 115

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Communications Conversations

APRIL 4, 2016

All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). In this case (see below), it’s a more consumer-facing post about how folks can help in the fight against hunger (which Walmart is supporting). They include infographics. Smart and slick.

Corporate 60

Corporate Strategy Pinterest Web 60