Cision

SEPTEMBER 8, 2016

It’s not necessarily about content or technology, he explained in his keynote. Ask Shareology author Bryan Kramer and he’ll tell you it’s not about business-to-business or business-to-consumer. Cision (@Cision) September 7, 2016. PR Newswire (@PRNewswire) September 7, 2016. Commit to customers.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. PR planning for 2016? Download #prStack now. Technology investment + human capital = The virtuous PR circle. Brain gems for decision-makers. Swarmwise eBook: Building a community. How about a movement?

eBook 120

eBook Google Tools Analytics 120

Shift Communications

MARCH 7, 2016

However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. We’ve tested our model against many different companies and industries, from B2C consumer goods to IT security firms.

Google 60

Google B2C Analytics Data 60

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. They require better, more integrated technology, as well as a paradigm shift in which we think more holistically about marketing and communications.

Marketing 120

Marketing Financial Strategy Analytics 120

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

PR 20/20

AUGUST 8, 2017

Today’s consumers have a digital-first attitude, relying more on their social media inbox for news than old-school snail mail. Luckily for us, rapid advancements in marketing automation technology present new opportunities to revamp our marketing efforts. Emily is a dual major studying Public Relations at S.I. times all others.

Software 47

Software Tools Internal International 47

Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Marketing and Communications are converging as PR is poised to evolve radically over the next decade.

Measurement 56

Measurement Storytelling Data Technology 56

Beyond PR

JULY 19, 2016

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. New Subheadline: Visit XYZ in booth 720 at ConsumerTech 2016. Download The Buyer 2.0 Focus on being succinct and utilize subheads to add context.

Writing 40

Writing Wireless How To Travel 40

Beyond PR

NOVEMBER 1, 2016

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. Responsive Web Design, or RWD, is the technology behind a site’s coding that allows it to respond to whatever screen size you are viewing it on.

Web 40

Web Mobile SEO Technology 40

Norton's Notes

JANUARY 25, 2018

Consumers expect daily, engaging, interactive content that can capture their attention without clicking an article link. The difference between Alexa and Siri is that one of them is trapped in a phone, according to this article talking to our technology is a far more natural interaction than tapping buttons on a screen.

Video 38

Video Social Media Media Google 38

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. Leyla Arsan (@leyla_a) July 1, 2016. But one thing that hasn’t changed in nearly 20 years is the way we consume content online. More, More and Still More.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Beyond PR

AUGUST 25, 2016

Amazon.com serves consumers and AWS serves enterprises that need web based services. Amazon $100 billion annual sales and Amazon Web Services earns $10 billion, 2016 : “They (Amazon.com and AWS) share a distinctive organizational culture that cares deeply about and acts with conviction on a small number of principles.

Storytelling 40

Storytelling Brand Branding Wireless 40

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

PR 20/20

OCTOBER 10, 2017

The goal is to attract, convert, and close more qualified leads by being helpful to consumers. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. If visitor downloads ebook, then send three-part email ). Tools that use AI may rely on one or more of these technologies.

Marketing 81

Marketing eBook System Tools 81

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. Keeping track of them is time-consuming. 8) Growth Marketing Toolbox.

Marketing 86

Marketing B2B Interviews Content Marketing 86

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e.

Marketing 53

Marketing Software eBook Technology 53

PR 20/20

MARCH 30, 2016

In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. Insight on how to apply new technologies and processes to improve efficiencies. Marketing is always changing to meet consumer demands. 550+ Royalty-Free Stock Photos You Can Download Now. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stuart Bruce

FEBRUARY 11, 2016

Virtual reality was a popular prediction for what’s going to be big in 2016. I think it’s a virtual reality itself as 2016 isn’t going to be the breakthrough year of mass adoption, but it is still something that PR professionals need to understand and be ready for. So what are you waiting for? Buy a Cardboard v2.0

Publicity 60

Publicity How To Crisis Communications Crisis 60

ZudePR

JUNE 6, 2016

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. Five book recommendations.

Writing 114

Writing Social Media SEO Blogging 114

Cision

NOVEMBER 18, 2015

At #SMWChicago, over 270 speakers have convened to discuss the cross-section of industries including advertising, communication and technology (just to name a few). Vamonde also offers a way for brands to connect to consumers by allowing them to develop their own downloadable narratives. By Kristen Sala. By Kristen Sala .

Trends 120

Trends Sports Travel Social Media 120

PR in High Definition

DECEMBER 14, 2016

Well 2016 wasn’t quite the year we all thought it might be. Pokémon Go’s lifespan was even shorter and showed us the perfect use of gamification technology, but failed on retaining users. It’s not expensive to run consumer surveys and you can receive responses in a matter of hours. Why wouldn’t they download / read our content?’

YouTube 48

YouTube Training Survey Social Media 48